📣Revealed: Amazon, TikTok, Instagram, Google and Netflix are the preferred media brands for consumers in 2024 according to Media Reactions research. Congratulations! 🎉 Launching today, #MediaReactions provides a comprehensive overview of the media landscape to help advertisers, media agencies and media owners navigate #media decisions with a robust understanding of advertising attitudes. Watch the webinar or download the booklet to find out the preferred media channels for consumers and marketers, top media brands in different markets and across generations, ads preference trends through the years and more. Find out here 👉 https://loom.ly/fg2QdXM #Marketing
About us
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Website
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http://www.kantar.com
External link for Kantar
- Industry
- Market Research
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, and innovation
Locations
Employees at Kantar
Updates
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We're excited to share that Kantar's Kerry Benson has been appointed as Grand Jury Co-Chair for the prestigious Advertising Research Foundation (ARF) David Ogilvy Awards, celebrating the best of research and insights-driven advertising. Kerry's appointment underscores our commitment to creative excellence and is a testament to her expertise in translating consumer insights into compelling creative strategies. Join us in congratulating Kerry on this achievement! Learn more: https://loom.ly/KdBQKYQ #ARFOgilvys
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Only a few brands are highly endorsed by consumers on sustainability, leaving a significant opportunity to build equity and competitive advantage through sustainable marketing. Navigating the complexity of social and environmental issues isn’t straightforward, but it’s essential for long-term success. Join us as for the 'Unlocking Sustainable Marketing Power' webinar on the 25th of September, where we'll explore: -Why sustainable marketing matters and can’t be ignored -How you can leverage environmental and social actions to build a strong brand -How to start planning for the role of sustainability in your brand building Register here: https://loom.ly/qAnM5EY
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📢 From having orange juice and toast for breakfast 🍊🍞 to Santa Claus 🎅, advertising has shaped society as we know it. Listen to Duncan Southgate, Kantar’s Senior Director, interview Sebastian Munden, Chair of Ad Net Zero, and Jonathan Hall, Managing Partner of Kantar’s Sustainable Transformation Practice, on how advertising can drive the economy to net zero. Sebastian discusses his new book, "Sustainable Advertising," co-authored with Matt Bourn, and explores how normalising sustainable lifestyles could reduce 30% of the total emissions caused by consumer behaviour. 📢 Click here to listen: https://loom.ly/THdNMN4
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Congratulations to Tencent, the No.1 Most Valuable Chinese Brand for the fourth year! Discover how China's leading brands are shaping their brand future in this article from Doreen Wang, Kantar Greater China CEO and Global Chair of Kantar BrandZ, covering the top success stories from the new #KantarBrandZ Chinese Top 100 Report. Read it here: https://lnkd.in/ev3PjZQJ
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Jane Ostler, Kantar's EVP of Global Thought Leadership and Mary Kyriakidi, Global Thought Leader, take to the stage at ESOMAR Congress 2024 in Athens. The duo presented Kantar's Blueprint for Brand Growth and Jane joined a panel on AI alongside speakers from The Coca-Cola Company and Meta, chaired by Borderless Access. https://loom.ly/jMIsdsw
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📢 Innovators! The Outstanding Innovation Awards are approaching! Join our innovation experts Anita Watkins, Dr Nicki Morley and Louisa Croudace, as they reveal and celebrate some of the most innovative brands from around the world. During the webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from innovative #brands worldwide Ready to be #inspired 💥 Register now 👉 https://lnkd.in/eGZwskQB
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Did you miss the #MediaReactions 2024 launch webinar? Don’t worry, you can watch it now on demand. Kantar’s media experts shared new insights into the evolving media landscape to help you with your media decisions. They revealed the top-ranking media channels and brands for consumers and marketers, ads preference trends through the years and more. Watch the webinar now: https://loom.ly/fg2QdXM #Marketing #Media
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Uncover how Kantar’ innovative measurement solutions are helping global brands, such as Pinterest and Pernod Ricard, to gain actionable creative insights to increase media effectiveness and drive brand growth. Join us live on September 17 at on our upcoming ADWEEK webinar to hear directly from experts Anna Estlund from Pernod Ricard, Connie Zhou from Pinterest and Nicole Sitar Jones from Kantar. Register today: https://lnkd.in/gg7XXdrH #creativeinsights #kantar #pinterest #adweek #pernodricard #brandgrowth #measurement #brands #media #effectiveness #growth #webinar
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Our Media Reactions 2024 study, pubsished today, is covered in a wide spread of national and trade media including the Financial Times, The Guardian, The Daily Telegraph, Marketing Week, The Media Leader, Campaign Middle East, Engadget and more. Most reports focus on the key finding that net 26% of marketers are planning to cut back ad spend on X in 2025, and just 4% believe the platform offers brand safety: https://loom.ly/emNa2YU
Advertiser exodus from X gathers pace with 26% ‘planning to cut spending’
theguardian.com