We decode brand choices around the world in the latest Worldpanel by Kantar #BrandFootprint ranking. 🎯Analysing 42,800 brands in 55 markets across 5 continents, it is the most comprehensive study of global shopper choices. Don’t miss out! https://lnkd.in/dQdAmj_2
Worldpanel by Kantar
Market Research
Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour around the world.
About us
Worldpanel division decodes shopper behaviour to shape brand futures. It is the currency in consumer and shopper insight, helping brands harness the power of our behavioural data to set bold strategies and drive sustainable business impact. With the largest consumer panel in the world, they understand brand and retail dynamics through the choices of 6 billion people. Their experts and solutions provide a multi-dimensional view of how people think, how they shop and how they consume, empowering brands and retailers to evolve with shopper behaviour.
- Website
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http://www.kantar.com
External link for Worldpanel by Kantar
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- FMCG, Impulse products, Beauty and Personal Care, Fashion, Telecoms, Entertainment, consumer behaviour, market research, analytics, consumer panels, ecommerce, retail, brand footprint, omnichannel, CPG, consumer goods, consulting, surveys, innovation, consumer insights, SVoD, marketing, inflation, coping strategies, GMS, and grocery market share
Locations
Employees at Worldpanel by Kantar
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Guillaume Bacuvier
Chief Executive Officer - Kantar Worldpanel and Independent Director - CCEP and Berger-Levrault
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Jason Yu
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Catarina Cordas
Business Insights Director @Kantar || Private Label Consultant | Consumer Insights | Bring data to life to empower informed decisions.
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Kurt Barnhart
VP Strategic Communications at ContentOne Development, Inc
Updates
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Taking top spot in the skincare and personal hygiene category Beiersdorf’s #Nivea is a well-known and trusted brand. But did you know that #Nivea is the #MostChosen facial moisturising brand in 16 markets, from Argentina to the UK? To find out more, take a look at this year’s #BrandFootprint rankings: https://lnkd.in/evPuS6W Access the full report: https://lnkd.in/dQdAmj_2
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Worldpanel by Kantar reposted this
Latest British Grocery Market Share data from Kantar sees the disappointing summer fizzle out, consumers still under pressure and enjoys comparing some of the nation's food & drink habits with the last time Oasis were on Tour. Full story here https://lnkd.in/eWe8qRhf
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🥈 Felicitaciones Vita por ser la 2da marca de consumo masivo más elegida en #Ecuador Vita se mantiene en el top 10 de las marcas más preferidas por los consumidores. Descubre el ranking completo explorando el microsite 👉 https://loom.ly/V-Feqog Agenda una cita con nuestros expertos: https://loom.ly/hU7ySKE #BrandFootprint2024 #MostChosenBrands #FMCG #Kantar
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🏆 The Coca-Cola Company secures the #1 position in the most number of countries in our latest #BrandFootprint report. But there are many local brands dominating at country level. Want to see the full picture? https://lnkd.in/dzejh4HM Explore this year’s rankings: https://lnkd.in/evPuS6W
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🧃Sips & snacks: The Stop & Go revolution boosting coffee and juice consumption in #Spain J. García Carrión S.A./ Don Simon and Nestlé’s #Nescafe are leading the charge in fueling Spanish citizens through their mornings and afternoon pick-me-ups. With energy and refreshment being two key needs, coffee accounts for 54% of this daily boost, while juices make up the remaining 46%. This balance shows how on-the-go Spanish consumers are shaping the beverage market, turning quick sips into a routine essential. Join us for our upcoming "Appetite for Growth 2024" webinar to discover valuable tips on how to grow your business by tapping into the demand for quick sips and snacks that are driving markets worldwide! Register now and secure your spot for tomorrow, September 4! https://lnkd.in/dE7E7zUe (English) https://lnkd.in/ddzB9JS3 (Spanish) #Beverage, #Food, #Growth, #MRXx
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How can #FMCG brands make sure they matter more to consumers – especially when customers are paying more, but feel less fulfilled? Nick Ross-Gower, Chief Commercial Officer at Worldpanel by Kantar, decodes the economic situation that global brands are operating in our #BrandFootprint ranking of the #MostChosenBrands. He explains that 86% of winning brands have outpaced the market and achieved growth through improved penetration. Read Nick’s thoughts in the Brand Growth Paradigm: https://lnkd.in/dSXWfs2d
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🤔 Did you know? Mexico leads in weekly cooking, while France is right behind. In Europe, it's all about variety, but in #Latam, homemade meals reign supreme. Spain and Italy? They're the kings of diverse yet repetitive menus. Join us for our upcoming "Appetite for Growth 2024" webinar and dive into the latest insights on global food habits. Don't miss out on valuable tips to grow your business in these markets! Register now and secure your spot for September 4! https://lnkd.in/dE7E7zUe (English) https://lnkd.in/ddzB9JS3 (Spanish) #Beverage, #Food, #Growth, #MRX
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💪🏼 All power to local brands! Local brands (those in 1 market) are gaining ground on global heavyweights and now account for 68% of the market, increasing their share by 1% since 2020. The beauty of our #BrandFootprint ranking of the #MostChosenBrands in #FMCG is that we look at both. We dig deep to find emerging market giants and local homegrown talent like the incredible journey of Parle Products Pvt. Ltd from India to a footprint in more than 120 countries. Read our interview with Parle: https://lnkd.in/dZKwrPSU
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🫒 Did you know Mediterranean countries have more complex menus? With starters and appetizers playing a major role, countries like Italy, Spain, and France highlight a rich tradition of enjoying multiple courses before the main meal. The percentages of starters, appetizers, desserts, and informal meals highlight the strong preference for diverse dining experiences in these regions. Want to dive deeper into these fascinating food trends? Join us for “Appetite for Growth, 2024”- the largest study of its kind. This webinar will provide a comprehensive analysis of eating and drinking occasions across three continents. Here’s what you’ll gain: -Discover the 14 crucial "Demand Moments" that drive consumer decisions. -Understand regional consumption patterns in an expanded set of countries covered -Learn how to turn these insights into actionable strategies for market and brand expansion. 🗓 Don’t miss out! Save the date for September 4: https://lnkd.in/dE7E7zUe (English) https://lnkd.in/ddzB9JS3 (Spanish) #Beverage, #Food, #Growth, #MRX
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