Our July edition features evidence-based articles, podcast and webinar about: - How AI-powered concept testing can help you predict in-market performance - Diary of a CMO: What is The Blueprint for Brand Growth? - How attention impacts media and creative effectiveness - Olympics presenting a huge opportunity for brands - 🎧 Podcast of the month | What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP - 📌 Webinar of the month | Brand Inclusion Index 2024 celebrating the brands setting the gold standard in inclusive marketing - 📈 Chart of the month | Netflix’s brand value based on Kantar BrandZ’s financial analysis of global revenues 👉 Join 100,000+ subscribers and stay up to date with the latest thinking from our experts - it's free!
Sobre nosotros
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Sitio web
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https://www.kantar.com
Enlace externo para Insights by Kantar
- Sector
- Investigación de mercado
- Tamaño de la empresa
- Más de 10.001 empleados
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- London
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- De financiación privada
- Especialidades
- Innovation & Product Development, Brand & Communication, Customer Strategies, Shopper, Digital Market Research, Qualitative Market Research, Customer Experience, Market Research, Ad testing & Development, Media Effectiveness Research y Agile Market Research
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Principal
London , CO
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6 More London Place
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Empleados en Insights by Kantar
Actualizaciones
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Kantar data shows that brands that people are strongly predisposed to have 9 times the volume share, command two times the price, and have 4 times the likelihood to grow value share in the future than brands with weaker predisposition. The way to achieve this is through touchpoints and interactions that brands have with consumers. And this means that understanding the media landscape is one of the cornerstones of this journey. Join us on Thursday the 5th of September for the launch of Media Reactions 2024, our annual study that explores the evolving media landscape to help advertisers, media agencies and media owners navigate media decisions. https://loom.ly/Tfq4xQc #Media #MediaReactions #Marketing
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Kantar media experts Jane Ostler and Gonca Bubani will share new insights into the evolving media landscape. Register for the hashtag #MediaReactions 2024 webinar to find out: - which media environments marketers are looking to invest in more - the ranking of consumers’ most preferred media channels and brands - how perceptions of media channels and brands have changed - and much more… Register now: https://loom.ly/Tfq4xQc #Marketing #Media
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Kantar media experts Jane Ostler and Gonca Bubani will share new insights into the evolving media landscape. Register for the #MediaReactions 2024 webinar to find out: - which media environments marketers are looking to invest in more - the ranking of consumers’ most preferred media channels and brands - how perceptions of media channels and brands have changed - and much more… Register now: https://loom.ly/Tfq4xQc #Marketing #Media
Media Reactions 2024
event.on24.com
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Brand Strategy Unpacked: The Business Case for Brand Archetypes The once revered ‘Brand Archetype’ now seems the subject of a healthy dose of mirth. Much of it justified. But Ryan France, Brand Strategy Lead Kantar Australia, argues that by rejecting them we may be ignoring a valuable catalyst for more creative thinking to drive brand Difference. Watch Ryan France talk about Brand archetypes. Download the full article (and more) in the Brand Strategy Unpacked digital booklet: https://loom.ly/OyKqSnI #BrandStrategyUnpacked #BrandStrategy Carol Horsley, Lindsay Gorton-Lee, Myles George, Jeannie Duhigg
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5 lessons on attention to transform your creative. Earlier this year Kantar was part of the ARF’s ongoing Attention Validation Initiative where we assessed 40 TV and digital ads. In this article, Paul McClean shares what we learned in the process and how it can help you maximise attention effectiveness in your creative decisions. https://loom.ly/Ck1DLAo #Attention #CreativeEffectiveness
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Synthetic Data: The Real Deal? In this article discover the opportunities and challenges of synthetic data for market research as it promises increased sample size, diversity, and speed, while offering new insights. Yet, it’s not without risks! Discover more, read the full article here: https://loom.ly/Swhbrus #KantarAI #SyntheticData #MarketResearch
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How can you can use AI-powered insights for innovation 💥 Watch our ON DEMAND webinar introducing ConceptEvaluate AI on Kantar Marketplace - an AI-powered tool designed to give you accurate predictions that fast-track your innovations to market. While watching, you will learn: ✔ How you can get the most of AI-powered insights ✔What are the use cases where AI can be most effective for your innovation journey ✔ How different industries can use AI to predict in-market success for multiple concepts, including FCMG, Tech and Financial services ✔How you can reduce risks of your innovation process and boost your creative thinking process using AI Register today ➡️ https://lnkd.in/eShtZe3y #Innovation #AI #MRX
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CMO: How do I convince the board that my marketing budget is indispensable? Kantar: You prove that your marketing actions add value to your brand. And to do that, you measure your brand’s equity and the impact of your equity to your business. The steps are three: 1. Measure the value of your brand. How meaningful, different and salient is it, how is it trending and how does it compare to its competitors? 2. Connect this to your business performance. Find out what kind of improvements will boost your sales and then start building models on that. 3. Figure out the channels/marketing investments that will help you build your equity. As you align your marketing objectives to the business’s aspirations, always remember that your superpower is your unique access to the consumer. Read how Carol strengthened her team’s alliance with C-suite and walked out of the boardroom with more money than she went in for: https://loom.ly/xxMsHtY Mary Kyriakidi #BrandPerceptionsMatter
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