Women’s sports are changing the game and audiences are tuning in globally! Media buyers, hear from our Chief Product officer, Deirdre Thomas as she discusses the future of live sports and how media buyers can embrace the role of women athletes in shaping this dynamic industry. http://nlsn.co/60429IJhY
Nielsen
Software Development
New York, NY 1,131,304 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
-
http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
-
🚀 Elevate your sponsorship strategy with elite technology performance from Nielsen Sports! Our advanced AI technology, paired with human oversight, delivers contextually relevant insights across all media channels. Learn more! http://nlsn.co/6041jple1
Media Valuation - Nielsen Sports
https://nielsensports.com
-
Nielsen reposted this
Sales Director - Planning, Audience Measurement and Intelligence Solutions @ Nielsen | Marketing Intelligence
Are you over indexing on your audience? Understanding unique reach is crucial for ROI performance. In today's evolving media landscape, with changing consumer behavior, grasping the unique reach and frequency of your advertising campaigns is essential. Nielsen’s Digital Ad Ratings offers this insight. DM me for more information. https://bit.ly/3vwUbSY #nielsen #independentmeasurement #measurement #reachandfrequency #digital #advertising #targetaudience #campaigns #digitalmarketing #datadriven #startegy #marketingROI #roi
Digital Ad Ratings
nielsen.com
-
Our purpose is to power a better media future for all people 🌎 ! Watch Nicolina Marzicola and Sandra Sims-Williams share how Nielsen’s inclusive practices drive a healthy and resilient business. Learn more in our annual global corporate sustainability report. http://nlsn.co/6047Ypu2x
-
How do top brands turn Olympic fan enthusiasm into sales? 📣 Nielsen's new report highlights the impact of sports partnerships on brand awareness and sales growth. See how sponsors are maximizing their media spend across channels. Explore the insights here: https://bit.ly/3WlmEFl
Top brands are like Olympic athletes
nielsen.com
-
Women’s sports are gaining unprecedented traction! 🚀 Interest in England’s Women’s Super League jumped 52% post-2022 EURO! Seize this opportunity to connect with dedicated fans. Nielsen’s latest article provides valuable insights on maximizing this opportunity. Explore the details: https://bit.ly/3LiGpIC
What’s next for women’s sports: Fueling growth by proving value
nielsen.com
-
Agencies, the 2024 Olympics are here but are you ready to play? 👀 Gain insights into where fans are watching, influential athletes and more to help with your targeting strategy. Dive into Nielsen's insights hub now http://nlsn.co/6042940li
Paris 2024 Olympic Games Insights Hub
nielsen.com
-
👓 Struggling to measure cross-platform advertising effectiveness? Luxottica leveraged Nielsen’s Brand Impact to get actionable insights and quantify their campaign impact, including OOH. Advertisers, see how comprehensive measurement can transform your media strategies. Click to read more! 📊📋 https://bit.ly/3zYZAEY
Analyzing Out of Home Impact
nielsen.com
-
Understand the influence of some of the biggest athletes headed to Paris. Using our InfluenceScope data we’ve broken down their media value and influence. ✨ Explore the full list now. http://nlsn.co/60479fvRh
Paris 2024 Olympic Games Insights Hub
nielsen.com
-
45% of TV viewing involves co-viewing. Agencies, want to target this bunch for your campaigns? 🎯 Understand what co-viewing is and how it provides crucial insights for client success. Nielsen’s latest article dives into why measuring co-viewing is a game-changer. Read the article now: https://bit.ly/4dk2a6C
Need to Know: What is co-viewing, and why should you care?
nielsen.com