Insights by Kantar

📢 Podcasts are packing a punch: but how effective is podcast advertising? 🎙️ With tech advancements, targeted ads, and video integration fueling rapid growth, podcasts are booming - and brands are taking notice. As advertising spend surges, Kantar’s latest analysis reveals podcasts are more than just trending - they’re a trusted and effective platform for advertising. In this article, Jane Ostler and Alison Rehnberg Lee share new data on podcast performance, looking into: 🎧 How effective is podcast advertising? 💭 What do consumers think about podcast ads? 🚀 Where is podcast advertising headed? To learn more about the above and how podcasts can boost brand affinity and impact purchasing decisions, read on https://loom.ly/FJC7ths #PodcastAdvertising #BrandMarketing #AudienceEngagement #DigitalTrends #MediaEffectiveness #Media

🔜LAST CHANCE! What can you do in 2025 to build Difference that works for your brand? Our experts will be answering live to your questions in a few hours (2pm GMT)! 📌Register for our 35-min power session to gain guidance and insights from our experts: https://lnkd.in/evfj_2fK You'll learn: - How to diagnose and understand predisposition, and identify gaps and opportunities to attract more people - Which choices can help increase your brand’s sales and Demand Power - How to make evidence-based choices using ‘what if’ scenarios - Use cases across industries, through the lenses of Kantar BrandStructures - A CMO perspective: Special Guest #2025Plan #Marketing #Webinar #Brand #Difference

Did you know that you can double your chances of growth if you can find new uses for your range? Examples include Oreo pivoting to ice cream and Samsung entering convenience stores. Learn more about this and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://loom.ly/HANPEp4 #MarketingTrends #Marketing #Marketing2025

Kantar Marketing Trends 2025 – Stretching the limits of innovation This week Dr Nicki Morley and Elen Wedemann share examples of brands that have radically stretch through innovation and talk about how brands can stretch the limits of innovation. Discover this and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy: https://loom.ly/HANPEp4 #MarketingTrends #Marketing #Marketing2025

For some brands, the approach to being Different is obvious, explicit and intuitive. But the challenge to build credentials of Difference requires understanding which positioning will most effectively and credibly work for your brand. What can you do in 2025 to build Difference that works for YOUR brand? Register for the learning session tomorrow (14 November) to get guidance and insights from our experts and Kantar data: https://lnkd.in/evfj_2fK #2025Plan #Marketing #Webinar #Brand #Difference

We are excited to welcome CX leaders Priscilla Alfred of Air Selangor and Katie Rolfe of InPost UK to our upcoming webinar in association with CX Network Transforming customer experience is more than a trend – it’s a growth strategy. Our clients join Kantar CX experts Peter Aitken and Maslina M. Mokhtar to discus how impactful CX can fuel brand growth in our 21 November webinar in association with CX Network. Learn why brands that prioritise CX are 2.5x more likely to achieve market growth. Get practical strategies to measure and improve touchpoints that truly matter. 📅 Don’t miss this opportunity to elevate your brand’s CX! Register now: 🔗 https://lnkd.in/gWPkHsaN #CXExcellence #BrandLoyalty #CXStrategies #Kantar

How do you blend AI and human insight to enhance creativity? 📊✨ Join Kantar experts on November 27 for a 45-minute power session diving into our end-to-end creative development framework. Discover how AI can transform creativity in marketing campaigns by adding context and human emotion to the process. Don’t miss your chance to lead the way in 2025! 🔗 Register now: https://loom.ly/SV_Gubs Tara Prabhakar Carolyn Reid Priya Dudeja Mohamed Nabil Hayek #AIinMarketing #Creativity #MarketingInnovation #CreativeDevelopment

🔥The November edition is here! And with a brand-new format...Discover: - The top 10 marketing trends of 2025 - How to Build Difference in 2025 - Why brands should create inimitable on-brand experiences - How to use Kantar BrandZ to provide evidence for long-term brand-building investment - How to grow with sustainable marketing 📈 Case study | Measuring Sponsorship ROI Using AI and Bayesian Methods 📈 Case study | How KFC Integrated Creative Quality into Their Marketing Effectiveness Assessments 🎧 Podcast of the month:  Creative strategies for Magnum with Denise Van Strien and Camilla Facin 👉 Join 112,000+ subscribers and stay up to date with the latest thinking from our experts - it's free! #Newsletter #Brand #Marketing

Anfang November – Zeit für Weihnachtswerbung! 🎄Stimmen Sie ab! Was halten Sie von Weihnachtswerbung? #KantarChristmasAds

Are you a retailer wondering whether or not to discount? Our new research with Google will help you find that balance between price and brand and drive sustainable growth this peak season and beyond. Google's Carla Puttini and Kantar’s Mary Kyriakidi explain the steps to finding your own sweet spot and boosting your brand’s chances of getting chosen: https://loom.ly/s_Ysd2s