Demo
Demo
Demo
WEEK 3
Content Standard
The learner demonstrates understanding of concepts,
underlying principles, and processes of developing a business
plan.
Performance Standard
The learner independently or with his/her classmates presents an
acceptable detailed business plan.
Name that Brand
“Kailangan pa bang i-memorize ‘yan? Bisyo na to!”
“Tamis Anghang”
6
-01-
Business Plan
Business Plan
● A Business Plan is a written document that defines the
goals of your business and describes how you will
attain those goals.
what is Business Plan for?
01 02
Breakthrough products Differentiated Product
03 04
Copycat Products Niche Products
Four types of Products
01 Breakthrough products
➔ Offer completely new performance benefits.
➔ Breakthrough products, also called pioneers, are
products that are technologically advanced and
creatively superior to existing products in the market.
01 Differentiated products
➔ Try to claim a new space in the mind of the customer different
from spaces occupied by existing products. The Performance
benefits may be close to existing products but there would be
additional benefits on special aspects of the product.
Four types of Products
Copycat products
01
➔ a product that has been designed,
branded or packaged to look exactly like
that of a well-established competitor; a
cheap imitation.
- (Monash business School- Monash
University)
Four types of Products
Niche products
01
➔ A niche product is a product targeting
a specific section of a larger industry
and market. Niche products are often
(but not always) more expensive than
more generic products.
- ( Tejvan Pettinger, 2017)
-02-
Chapter I
Business Plan
Table of Contents
Chapter I.
I. Nature of Business
A. Business name
B. Business Logo
C. Business Slogan E. Location Map
★ Disadvantages ★ Business
★ Location
Business
Name
★ A good business name must identifies the
company very well. It communicates what the
company is all about and what its product all
about.
★ The company name must project its very
desired image
Business
Logo
Business Logo
Yber Piring