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ENTREPRENEURSHIP

WEEK 3
Content Standard
The learner demonstrates understanding of concepts,
underlying principles, and processes of developing a business
plan.

Performance Standard
The learner independently or with his/her classmates presents an
acceptable detailed business plan.
Name that Brand
“Kailangan pa bang i-memorize ‘yan? Bisyo na to!”

 “Pambansang Litsong Manok.”

 “The Quality You can Trust”

“Hindi umaatras ang may tunay na lakas.”

Langhap-Sarap Bida ang saya!


3
Name that Brand
“Hindi lang pampamilya, pang-isports pa!”

“Abot mo ang mundo.”

“We like to move it.”

“Sarap to the bones!”

 “Nakasisiguro gamot ay laging bago.”


4
Building a Business Plan
Name that Brand
“May liwanag ang buhay.”

“You’re in good hands.”

“We fuel success.”

“Balanced news, fearless news.”

"We find ways."


5
Name that Brand
“Sarap ng filling mo.”

“Ito ang tama.”

 “We’ve got it all for you!”

 “Tamis Anghang”
6
-01-
Business Plan
Business Plan
● A Business Plan is a written document that defines the
goals of your business and describes how you will
attain those goals.
what is Business Plan for?

-01- -02- -03-


It serves the It serves investors It serves the
entrepreneur who and cautious managers and staff
must set a financiers of the organization
navigational so they will know
course the strategies and
programs of the
enterprise.
What is
Product?
Product

tangible good intangible service


Four types of Products

01 02
Breakthrough products Differentiated Product

03 04
Copycat Products Niche Products
Four types of Products

01 Breakthrough products
➔ Offer completely new performance benefits.
➔ Breakthrough products, also called pioneers, are
products that are technologically advanced and
creatively superior to existing products in the market.

Example: Vaccines, Apple IPhone, Android Phones


Four types of Products

01 Differentiated products
➔ Try to claim a new space in the mind of the customer different
from spaces occupied by existing products. The Performance
benefits may be close to existing products but there would be
additional benefits on special aspects of the product.
Four types of Products
Copycat products
01
➔ a product that has been designed,
branded or packaged to look exactly like
that of a well-established competitor; a
cheap imitation.
- (Monash business School- Monash
University)
Four types of Products
Niche products
01
➔ A niche product is a product targeting
a specific section of a larger industry
and market. Niche products are often
(but not always) more expensive than
more generic products.
- ( Tejvan Pettinger, 2017)
-02-
Chapter I
Business Plan
Table of Contents
Chapter I.
I. Nature of Business
A. Business name
B. Business Logo
C. Business Slogan E. Location Map

D. Location of Business F. Target Market

★ Advantages G. Business Visibility

★ Disadvantages ★ Business
★ Location
Business
Name
★ A good business name must identifies the
company very well. It communicates what the
company is all about and what its product all
about.
★ The company name must project its very
desired image
Business
Logo
Business Logo

A logo is a graphic mark, emblem, symbol,


or stylized name used to identify a company,
organization, product, or brand.
- Ivestopedia
Business
Slogan
Business Slogan
★ A business slogan is a short phrase that serves
as a very brief representation of a product or
company.

★ Other names for slogans include taglines,


straplines, endlines, signatures and sometimes
theme lines.
Young Entrepreneur in San Pablo City.
Suki Alfresco Restobar
Address: Barangay San Rafael &, Pan-
Philippine Hwy, San Pablo City, 4000
Laguna
Interview via Messenger chat:
1. What product/s are you selling? What made you decide on
the product/s?

Asian Fusion Restaurant focused on Japanese


Food. Lahat ng food ng SUKI halos may black
sesame seed na makikita para palaging maalala ng
lahat na kami ung maguuling ng san pablo.

Maila Gaw Corcolon


Interview via Messenger chat:
2. Why did you choose the business name? Reasons,
experience and etc for choosing the name.

SUKI sa Japanese ay To Love, To Like. Sa


atin ang SUKI ay regular costumers.

Maila Gaw Corcolon


Interview via Messenger chat:
3. Who designed the logo? Meaning of
logo?

Pag kita mo maiisip mo na agad na connected


sa japanese dahil parang flag nila. Ung bilog
ay sun or moon na nasa likod lng palagi ng
SUKI. Kahit anong mangyari basta may sun at
moon anjan lng palagi ang SUKI.
Nagrerepresent din sya na kahit anong
Maila Gaw Corcolon pagdaanan there is always a better
tomorrow.
Interview via Messenger chat:
What advice can you give our young
entrepreneurs?

“Sa lahat ng gagawin dapat mahalin at


ienjoy ang bawat ginagawa. Patuloy
din ituloy ang mga bagay na
pinaniniwalaan at mas pagbutihin
palagi with integrity.
Maila Gaw Corcolon
Salamat ng marami! “
thanks!
Do you have any questions?

[email protected]

Yber Piring

CREDITS: This presentation template was created by Slidesgo, including icons


Ms. Bernadette H. Piring
by Flaticon, and infographics & images by Freepik.

Please keep this slide for attribution.


References
● Entrepreneurship book by Dr. Eduardo A. Morato, Jr. Published and
distributed by REX Book Store
● https://www.economicshelp.org/blog/12381/business/niche-products/
● https://www.projectmanager.com/blog/guide-writing-perfect-vision-statem
ent-examples
● https://www.entrepreneur.com/encyclopedia/mission-statement

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