PERSONAL

BRANDING
WORKSHEET
IM Creative Studio
Branding & Marketing Strategy
 Your Guide To
Personal Branding
YOUR PURPOSE YOUR USP
Your Sword That Keeps What Makes You
You In Battle Different?

YOUR MISSION YOUR BRAND LANGUAGE

Help and Serve Your Your Brand Voice and
Customer Hero Persona

YOUR VISION YOUR LOGO & TAGLINE

Why Does Your Business Your Symbol and Your
Exist? Tagline

YOUR VALUES YOUR POSITION STATEMENT

What are your beliefs Your Personal Branding
and core values?

YOUR CUSTOMER HERO

Who Do You Want To
Help and Serve?

imcreativestudioph 2021 Branding Strategy

 YOUR PURPOSE
Your Sword That Keeps You In Battle

Your Purpose is about being clear about who you are and what So what is your Purpose? Write it here.
you stand for – both as an organisation or as an individual.
Conventional wisdom says that a company’s executive team
should develop a Vision or Mission statement to do this. And
conventional wisdom would be responsible for all the over blown,
grandiose Vision and Mission statements that nobody believes
and nobody embraces.

Most think it is about making money.

But making money is only a by-product while
staying true to your purpose and meaning in
life. This is the highest and deepest principle
you cannot compromise. This makes your
life meaningful.

imcreativestudioph 2021 Branding Strategy

 YOUR MISSION
Help and serve your community.

Your mission is your customer’s goal. Write What is your Mission? Write as
the goals, problems, or pain points of your much as you can here.
customer that you want to be of help and
service. Then come up with short direct to
the point solution.

Example:
Need ideas in marketing.
Want more leads and clients.
Grow their business.

imcreativestudioph 2021 Branding Strategy

 YOUR VISION
Why does your business exist?

Writing a vision statement for your business is a daunting task. For What is your vision? Write it here.
one thing, it must define your company and, more importantly, its
future. For another, you don’t want it to be relegated to a forgotten
poster hanging in the office lobby.

A powerful vision statement stays with you, such as Disney’s “to

make people happy” or Instagram’s “capture and share the world’s
moments.” If you are intentional in your efforts and committed
to doing the hard work, you can create a vision statement that
encapsulates your organization’s core ideals and provides a
roadmap to where it wants to go.

Think big and beyond. What do you want

to become in the next 10-20 years? This is
your aspiration in parallel to your customer’s
goals.

imcreativestudioph 2021 Branding Strategy

 YOUR VALUES
Your beliefs and core values.

Having clear company values helps you ensure that all your What are your values? Write it here.
employees are working towards the same goals. Your core values
support the company’s vision and shape its culture. That’s why
every single business decision should be aligned with these values.

Your future customers and employees

associate themselves with businesses of the
same values and principles they have.
After much thought, we set our values as follow:
1. Take initiative and ownership
2. Be ambitious and create your own opportunities
3. Work smart, work hard
4. Be a team player, collaborate, have fun
5. Get out of your comfort zone
6. Be part of the solution

imcreativestudioph 2021 Branding Strategy

 imcreativestudioph 2021 Branding Strategy
2021

2021
imcreativestudioph 2021 Branding Strategy
 YOUR CUSTOMER
Who Do You Help and Serve?

How do you ensure you are delivering the right message to the So who is your community? Identify them here.
right people at the right time?
Identifying your target audience is the foundation of your marketing
strategy. This entails understanding who your ideal prospects and
customers are, who are your competitors as well as the core pain
points that your product or service solves.

Your target market/customer is your tribe.

Always remember that your business exists
because you have people to help and serve.
Describe your TRIBE (gender, age, occupation,
location, persona). What specific business
do they have? What social media platform
do they use?

imcreativestudioph 2021 Branding Strategy

 YOUR USP
What makes you different?

UNIQUE SELLING PROPOSITION What is your USP? Write it here.

Your business’s value proposition is arguably the most important

element of your overall marketing messaging. A value proposition
tells prospects why they should do business with you rather than
your competitors, and makes the benefits of your products or
services crystal clear from the outset.

Showcase what makes you distinct and

different. What features, benefits, or
advantages can your product or service
give that others do not have?

imcreativestudioph 2021 Branding Strategy

 BRAND LANGUAGE
Your brand voice and persona.

Brand language is about more than the throwaway phrases What is your Personality? Write it here.
and convenient adjectives. Often it can feel prescriptive and
clichéd. Take for example the recent proliferation of ‘artisanal’,
‘handcrafted’, ‘natural’ and ‘home-made’ among brands.

This lack of uniqueness leads to scepticism in the mind of the

customer. This is why all growing businesses need to develop a
body of words, phrases and terms that truly describe their brand’s
purpose, values and products.

Your persona and brand voice should match

the customers you help and serve. Imagine
selling products for kids and you have a serious
business tone. Or addressing conservative
businessman and you sound youthful or
athletic. That won’t work effectively.

imcreativestudioph 2021 Branding Strategy

 BRAND LANGUAGE
Your brand voice and persona.

Crafting a great brand language doesn’t Here are some things you’ll need to consider
happen overnight. It doesn’t just ‘evolve’ over and/or prepare to get started:
time either. It takes hard work, consistency
and great branded copywriting. 1. A clear USP and sense of brand values
2. A list of words and phrases you love (and the ones you
hate)
The Brand Gap: How to Bridge the Distance 3. Some clear copywriting rules i.e. ‘always friendly, but we
Between Business Strategy and Design never use slang’
4. A sense of how you want the customer to perceive you
5. A commitment to consistency (supported by a brand
language document saved in an easily accessible place
for your whole team)
GET A COPY 6. A brand guardian(s) who is responsible for monitoring
brand language across all platforms, including social
media, your blog, marketing materials, window displays
etc.

imcreativestudioph 2021 Branding Strategy

 LOGO & Tagline
Your symbol and your tagline.

A logo is a combination of text and imagery that tells people the Develop your tagline. Write it here.
name of your small business and creates a visual symbol that
represents your vision. It’s a big part of your brand identity (what
people will see).

This is your mark and core marketing

message. Create a tagline in 3 to 5 words at
most.
If you are having a hard time to do the logo
yourself, there are experts in this field. If you
want the best logo, hire a pro!
What’s important is having a clear idea of
who you are as the Helper for your target
customers.

imcreativestudioph 2021 Branding Strategy

 YOUR POSITION
STATEMENT
Your Personal Branding Position Statement

Your company’s brand is what many of your

prospective customers may notice about I to
Your Purpose Your Customer (Your Who)
your business before they even become a
customer.
with
As they engage with content meant to attract Your Mission (What Your Customer Needs/
them to your business, it’s important to note pain points)

that the brand elements of your business are that

clear and consistent. Creating a positioning Your USP (Unique Selling-Point)

statement is one of the best ways to develop

.
a core message that can be echoed in your Your Vision (Why your company exist)
overall brand strategy.

imcreativestudioph 2021 Branding Strategy

Want to learn more
about position
statement? And
how you can craft
perfectly for your
own business?

DOWNLOAD YOUR E-BOOK NOW!

imcreativestudioph 2021 Branding Strategy

 imcreativestudioph 2021 Branding Strategy

Connect with
me let’s have
some coffee.
@imcreativestudioph
2021

2021
I help coaches and entrepreneurs to have
more time and grow their business and
have a strong social media presence with
strong branding, SMM & maketing strategy
that can double even triple their revenue.

imcreativestudioph 2021 Branding Strategy