NOVOCAN KNOWLEDGE DAY

INDIAN POULTRY
PAST , PRESENT & FUTURE
Dt : 6th Feb. 2024
 POULTRY IN INDIA – PRESENT STATISTICS
 Total Egg Production in India for 2022-23 is estimated at 138.38 billion ,
commercial poultry egg production at 118.16 billion and 20.20 billion for backyard
poultry.

 Total meat production for country for 2022-23 is estimated at 9.77 MMT, Poultry
meat is 4.995 MMT , i.e 51.13%.

 As per GOI, India stands 3rd in world for Egg production and 5th in world for chicken
meat.

 The Indian poultry market size is INR 1905.3 billion in 2022 and growth rate is
6.77% for eggs (DADF) and 7%-8% for chicken meat (industry estimate).

 Per capita egg consumption annually 101(DADF) and chicken meat 4.8/5 Kgs (on
industry estimated placement of 500 crore DOC ).
 POULTRY AT A GALANCE
 Generates direct employment to 25000 layer and over 1 million broiler
farmers and indirectly to over 5 million jobs.

 As per “National Action Plan for Eggs and Poultry” prepared by DADF ,
30 million rural households involved in backyard poultry

 The price of poultry products have risen the least in the last three
decades .

 Poultry farming ensured farmers of Maize and Soya farmers get better
prices
 INDIAN POULTRY IN 70’S
 During 70’s poultry was merely a back yard activity with very low productivity
and high mortalities.

 The rural households , specially poor were suffering from protein malnutrition
characterized typically by stunted growth in children.

 Poultry was subsistence activity and birds were kept more to meet domestic
requirement and for consumption on special days for family members and guests.
PROBLEMS OF POULTRY FARMERS

DEPENDENCE ON
IMPORTS FOR DOC LOW CONSUMPTION
VACCINES ETC OF EGGS

SMALL FARMS AND INADEQUATE

LOW PRODUCTIVITY INFRASTRUCTURE
 EGG PRODUCTION OVER THE YEARS
(AS PER DADF “ BASIC STATISTICS FOR 2023-24 “)

YEAR EGG PROD HUMAN POP PER CAPITA

1950 - 51 183 35 5
1960 – 61 288 43 7
1968 – 69 530 52 10

1970/71 VH under Dr. B.V. Rao with relevant technology gave

thrust for commercial layer farming.
FATHER OF INDIAN POULTRY
“My dream is to see India as the No.1
country on the poultry map of the world
in terms of Quality , Value , Productivity
and Management.”

Dr. B.V.Rao
 FULLY INTEGRATED BUSINESS MODEL
Pure line research programme
Vencobb-430 Broiler Layer BV300

• Poultry biologicals
Pedigree • Dr.B.V.Rao IPMT
• Vitamin premixes
• Bio-security • PDRC & Satellite Lab’s
Grand
solutions parents • Technical and
• SPF eggs extension services
• Pharmaceuticals Parents • Vaccines research and
• Poultry equipments development centre
Nation wide network of
franchisees

Human health Commercial

Poultry feed
Broiler Layer
Companion animal
health care Chicken
Soya extraction
Table eggs
products
Livestock health Venkys
care and nutrition NHP Egg powder
express
 DR. B. V. RAO A VISIONARY

PURE LINES POULTRY PROCESSING POULTRY

FARMS LAYER & PLANT,- EGG POWDER EqUIPMENT,
BROILER PLANT INCUBATORS

POULTRY DISEASE VACCINES,

VETERINARY
RESEARCH BIOLOGICALS,
HEALTH SERVICE. PHARMACEUTICALS
CENTER

MARKETING
CHANNELS – NECC ,
BROMARK
 VH – TOTAL POULTRY SUPPORT
 Dr . B. V. Rao with the concept of “Total Poultry Support ” established VH
Group to provide complete knowledge and services to establish a new poultry
farm for any entrepreneur .

 VH had provided from project report, design and supervision , breeds adapted to
Indian agro tropical conditions, technical services , PDRC services, Vaccines and
AHP , and continuous R & D for improvements in productivity.

 Under NECC at all major centres Farmers provided a platform to have their say
in daily ex farm gate price with a slogan of “ My Egg My price My life .
GENETIC GAIN IN BV300
GENETIC IMPROVEMENT (VENCOBB BROILERS)
GENETIC IMPROVEMENT (VENCOBB BROILERS)
 CONSUMER PRICES FOR EGGS
Sr. No Country Eggs (12) in USD
1 United States 4.51 $
2 Russia 1.21 $
3 China 1.83 $
4 Brazil 2.08 $
5 Mexico 2.12 $
6 Singapore 2.95 $
7 UAE 3.00 $
8 Sri Lanka 2.08 $
9 Japan 1.83 $
10 Bangladesh 1.20 $
11 Pakistan 1.01 $
12 Nepal 1.47 $
13 India 0.95 $
Source : www.numbeo.com
 ANNUAL EGG AND POULTRY MEAT PRODUCTION
8
PRODUCTION OF POULTRY MEAT (MMt) 6.37
5.6 5.9
4.8 5.2
6 3.9 4.2 4.5
2.9 3.16 3.45 3.73
4 1.9 2 2.24 2.49 2.55 2.65
2
0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Production of Meat

EGG PRODUCTION (Mn) 113373.8

120000 99000
100000 82000 88000 93000
72900 74000 76220 78000
80000 60607 62407 64993 67471 69790 71000
56000
60000 45201 46166
40000
20000
0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Egg Production (Mn)
 INDIAN POULTRY– FROM 80S TO TILL DATE
 Both the layer and broiler segment are growing for the last 5 decades i.e., 5% -
7% in layers and 7% - 8% in broilers.

 While initially production came up in pockets where technology & inputs were
readily available, over the decades, both layers and broilers new centers came
nearer to consumption.

 While neighboring countries like Bangladesh, Pakistan, Middle-east imported

technology of Europe or US, India under the leadership of Dr.B.V.Rao and
Smt.Anuradha J Desai believed in acclimatization of the breeds to Indian agro
climatic conditions.
 INDIAN POULTRY– FROM 80S TO TILL DATE
 This enabled farmers to go for cost friendly open sheds and use of local feed
ingredients but still get best productivity irrespective of farm size and under
varying agro climatic conditions.

 The Industry also acknowledges constant help and encouragement received from
Research Institutes like PDP, Veterinary universities, State and Central
governments in building this Vibrant sector .
GROWTH IN AVAILABILITY OF EGG AND PER CAPITA

(In Crores)

YEAR EGG PROD HUMAN POP PER CAPITA

1989 – 90 202 82 25
1990 – 00 304 100 30
2009 – 10 602 117 42
2019 – 20 1438 133 86
2022 – 23 1383 138 101
STATE WISE EGG PRODUCTION 2018-19 TO 2022-23
 TOP 5 STATES FOR EGG PRODUCTION
The top 5 Egg producing states contributing to 65% of total production are

States % in India
Andhra Pradesh 20.13 %
Tamilnadu 15.58 %
Telangana 12.77 %
West Bengal 9.93 %
Karnataka 6.51 %
 POULTRY IN INDIA – PRESENT STATUS
With reference to Layer placement and consumption for Eastern States.

Monthly Birds in Daily Egg Daily Egg

States Doc Placement Laying Production Consumption
Shortage

West Bengal 10 150 120 300 180

Odisha 5.5 83 65 75 10
Jharkhand/Bihar 0.5 7 5 50 45
Assam & Meghalaya 1.0 15 10 60 50
Total 17.0 255 200 485 285
 GROWTH PATTERNS - INDIA
YEAR BROILER PLACEMENT
1970 4 Million
1980 30 Million
1990 200 Million
2000 800 Million
2010 2600 Million
2020 3960 Million
2022 4800 Million
2025 ????
2030 ????
Source : Sri Raghava Rao , Kohinoor Hatcheries
 ZONE WISE– BROILER 2023 -24
Average Monthly Placement
Total Broiler Under Contract Under Regular
Zone % %
DOC (Crores) Farming (Crores) Farming (Crores)

North India 11.5 7.5 65% 4 35%

West India 6 4.5 75% 1.5 25%

South India 17 15 88% 2 12%

Central India 2 1.5 75% 0.5 25%

East India 8.5 6.5 76% 2 24%

Total 45 35 78% 10 22%
INDIAN POULTRY – PRESENT STATUS
BROILER CHICKS PLACEMENT – 45 CRORES/MONTH
 POULTRY IN INDIA – PRESENT STATUS
With specific to placement in East division the estimate for month wise broiler DOC
placement for 2023 -23

States INT Chick Sale Total

West Bengal 409 105 514
Odisha 166 38 204
Jharkhand 42 33 75
Assam & Meghalaya 120 18 138
Total 737 194 931
 POULTRY SECTOR – FUTURE POTENTIAL
 Eggs & Chicken , an affordable quality protein for removing malnutrition in the
country and acceptable to all sections of society.

 Huge Employment provider , specially small and marginal farmers in rural India.

 Key Sector in Agriculture for “ Doubling the farmers income “ .

 Good opportunity to play a prominent role in world export market for poultry & its
products.
 POULTRY SECTOR – FUTURE POTENTIAL
 Poultry future is very promising as per capita low specially central India and East
where close to consumption poultry will grow at a much higher growth rate.

 Per capita consumption 101 eggs while NIN recommends180 eggs .

 To cater to growing human population who are aspirational and with growing
incomes poultry consumption shall grow even in the coming decade .

 Layer farming will be with individual farmers and broiler with corporates and large
multi-state players

 Processed chicken , branding and sale through Swiggy / Zomoto shall spread and
volumes will grow in significant manner as seen post Covid .
FUTURE BUSINESS MODELS IN BROILER FARMING

1995 2005 2010 2020 2030

Backyard / Individual farming 95 40 20 10 4
SME Category 5 50 50 25 11
Corporate - 10 25 40 50
MNC Status / Conglomerate - - 5 25 35
 FUTURE CHALLENGES

Concern : I
AVAILABILITY OF CEREALS FOR GROWTH
 ANIMAL FEED INDUSTRY IN INDIA

ANIMAL FEED PRODUCTION

Indian Poultry Feed production 28.91 million IN MILLION MT
MT growing and the industry growing by 7- Aqua,
8% year on year. 2.6

Dairy compound feed production is Dairy,

approximately 12.56 million MT in India 12.56
(Altech 2022 global survey) Poultry,
28.91

Aqua feed production is 2.6 million MT in

India.
 INDIAN AGRI CHALLENGE
 Land constraint , small holding per individual.

 Water shortage and Low area under irrigation.

 Climate and vagaries of monsoon.

 Local varieties and Low yields of crops.

 Lack of GM varieties and mechanization.

 INDIAN POULTRY FUTURE CHALLENGES
MAIZE & ETHANOL
 While the maize acreage and productivity is stagnant, the demand for corn by
different users groups is steadily increasing leading to sky rocketing of corn prices
 Government policy to use corn / broken rice for Ethanol production will lead to
further shortage of cereals and corn availability and availability will be a

major challenge for the growth of industry for the coming years.
 The non availability of broken rice , Ragi , Jowar at affordable prices for Layer
farmers is adding further demand for Maize and fueling the prices
 MAIZE & ETHANOL
 Maize production 30/31MMT and per Ha productivity is 2.8 MMT as per
industry . Government figures claim 34.6 MMT and productivity 3.4 T/Ha.
 Maize consumed for Ethanol 0.8 MMT is 2023-24, targeted 3.4 MMT in
2024-25 and 10 MMT by 2027-28.
 Government proposes to procure Maize at MSP rates and supply to Ethanol
plants.
 Poultry needs 16 MMT of Maize in 2023 -24 and increases of 1 MMT per
year for growth.
 MAIZE & ETHANOL
 Commodity finance at Bank interest enable corporates / big players by in
season and stock for off season use thereby ensure maintain efficient cost
of production.
 Exports : 2.68 MMts export in 2020-21 , 3 MMts average exports per year.
 Starch : With firm international prices the capacity expansion from
present 5.2 Mts to 6.5 Mts and purchasing 4 MMts of Maize.
 Human consumption , Cattle feed and Aqua also buy significant Maize
 MAIZE CONSUMING SECTORS (MMT)
Poultry Feed 16.15
Cattle Feed 2.0
Starch 4.6
Human Cons 1.85
Distilleries 2.5
Exports 3.0
Losses / Wastage 1.0
Total 31.45
MAIZE REqUIREMENT – INDIA (M.TONS)

Year Production Poultry Requirement

2010 – 11 21.73
2015 – 16 22.57
2020 – 21 31.65
2021 – 22 32.40 15
2023-24 34.6 16.5
2027 – 28 ?? 22-23 MMt
 MAIZE REqUIREMENT POULTRY

Year Broiler Layer

2022 4800 x 3.6 Kg x 60 % = 10.368 Mt 550 x 42 Kg x 25% = 5.775 Mt

2025 5880 x 3.5 Kg x 60 % = 12.348 Mt 610 x 42 Kg x 25 % = 6.405 Mt

2030 7700 x 3.4 Kg x 60 % = 15.708 Mt 740 x 41 Kg x 25 % = 7.585 Mt

SOYA REqUIREMENTS – INDIA ( M.TONS)

Year Production Bean Poultry Requirement

2010 12.73
2015 8.57
2020 12.61
2022 13.16 6.57 Meal
2025 ?? 7.60
2027 ?? 8.40
 SOYA REqUIREMENTS FOR POULTRY

Year Broiler Layer

2022 4800 x 3.6 Kg x 22 % = 3.801 Mt 550 x 42 Kg x 12% = 2.772 Mt

2025 5880 x 3.5 Kg x 22 % = 4.527 Mt 610 x 42 Kg x 12 % = 3.074 Mt

2030 7700 x 3.4 Kg x 22 % = 5.759 Mt 740 x 41 Kg x 12 % = 3.640 Mt

 FUTURE CHALLENGES

Concern : II
OTHER CHALLENGES AND TIMELY SOLUTIONS
 CHALLENGES FOR POULTRY
 Emerging new disease challenges due to high density of multispecies in
poultry pockets i.e ILT, REO , LP , HP etc.
 Lack of skilled and unskilled manpower in poultry farms.
 Difficulty in getting approvals for new poultry farms from different
authorities i.e village , pollution board , state & central authorities
 Increasing interference from activists for running of poultry farms
 Increasing cost of transportation and wide gap between different
production centers supplying in big metros
 DIFFICULTIES TO START NEW POULTRY UNIT
 Approval from Multiple authorities to start a new Poultry Farm.
 Gram Panchayat
 DTPC Approval
 Pollution Board Clearance
 Irrigation Department Clearance.
 Department Of Mining .
 Electricity Department .
 Department Of Labour.
 Registration with Department of AH , State Government ??
 Can We have Single Window Clearance for Poultry Farm like many industries on
Fast Track ? ?
 Additional Consumption of Eggs in
PM Poshan Scheme in North & Central India
 GOVERNMENT SCHEME DETAILS
Mid Day Electricity
Sl.No State Anganwadi Tax Subsidy
Water
Meal
6 months to 3 years 4; 3 to 6 years
1 Andhra Pradesh 5/week 4; pregnant & lactating mothers
4/week
2 Arunachal Pradesh
3 Assam 1 -
4 Bihar 1 -
5 Chhattisgarh 2 2
6 Goa
7 Gujarat
8 Haryana
9 Himachal Pradesh
10 Jammu & Kashmir 1 -
11 Jharkhand 2 3
12 Karnataka (7 districts) 2 -
13 Kerala 1 -
14 Madhya Pradesh
15 Maharashtra
 GOVERNMENT SCHEME DETAILS
Mid Day Electricity
Sl No State Anganwadi Tax Water
Meal Subsidy
16 Manipur
17 Meghalaya
18 Mizoram
19 Nagaland
20 Orissa 2 5
21 Punjab
22 Rajasthan
23 Sikkim
24 Tamil Nadu 5 3

6 months to 3 years 16; 3 to 6 years Rs.100/year per

25 Telangana 3/week 30; pregnant & lactating mothers farm(G.Panchayat Rs.2/unit
30/month & Municipality)

26 Tripura 2 1
Rs.1,200/
27 Uttar Pradesh
month
28 Uttarakhand 1 -
29 West Bengal 2 3
 GOVERNMENT SCHEME DETAILS
Electricity
Sl.No. Union territories Mid day meal Anganwadi Tax Water
Subsidy
1 Andaman & Nicobar Islands
2 Dadra and Nagar Haveli
3 Daman and Diu
4 Lakshadweep
5 Puducherry 3 2

6 Delhi (National Capital Territory)

7 Chandigarh 1 -

 Under the Mid Day Meal scheme there are 11 crores beneficiaries. If weekly 2 eggs
are implemented, consumption will be for 32 weeks, 704 crore eggs per annum.

 Under the Anganwadi scheme 10.26 crores beneficiaries. If weekly 2 eggs are
implemented, consumption will be for 52 weeks 1,065 crore eggs per annum
POULTRY, GOVERNMENT & SCIENTIST COORDINATION

 Effective surveillance for timely diagnose of new disease challenges .

 Fast track process for early solutions.

 Effective coordination between IVRI, Scientists and Vaccine
manufacturers for right vaccine and schedule.

 Monitor results and feedback from Industry for constant upgrading

 Ease in import of media, serum, equipment, Lab wares.

 Facilitate export of Vaccines by Government intervention with
neighbouring countries.
 GOVERNMENT SUPPORT
 Contribution of AHIDF – Animal Husbandry Infrastructure Department found
for 3 more years as farmers putting up infra like feed mills, Hatcheries and EC
Sheds.

 Clarification on rules of Animal Welfare Board that Poultry & Fish are not
“Animals “ and shops be allowed to dress in retail shops.

 Promotion of Eggs and Chicken by Govt. as healthy food to build immunity in

Schools and Hospitals.
 CONCLUSION
For Poultry Sector healthy growth the farmers request both
Central & State Government to :
1) Ensure availability of Maize and DoSoya as required for coming years.
2) The price of principal feed ingredients be comparable to international
prices (CBOT) and allow imports, GM varieties
3) Surveillance and timely Vaccine solutions to counter Emerging diseases.
4) Government to advice to States to include Eggs in noon meal Scheme.
5) Remove Constraints for Poultry Exports and “ Zoning ”.
6) Government Schemes like AHIDF to be continue
 Vis-a-vis
Government Policies