Best Multichannel Retail Software
Multichannel retail management software syncs up all the product data within an e-commerce business into a single, centralized data repository. Multichannel retail is a digital marketing strategy that offers e-commerce customers a variety of methods to access product catalog information before purchasing e-commerce products. Multichannel retail management software streamlines and connects offline with online shopping experiences, to efficiently unify business operations and logistics with product data. Multichannel retail management software ensures that customers receive a consistent experience across all channels--and therefore become repeat customers--automates the taking and processing of orders, and gives the e-commerce business a 360-degree view of its operations to help optimize inventory, ordering, and future business decisions. Multichannel retail software works with catalog management, PIM, supply chain operations, and business intelligence tools.
To qualify for inclusion in the Multichannel Retail category, a product must:
Best Multichannel Retail Software At A Glance
- Overview
- Pros and Cons
- User Satisfaction
DataFeedWatch is a Feed Marketing solution that combines data tranformation & optimization with help & advice. It empowers Merchants and Agencies to suceed on ecommerce channels. Optimize yo
- Retail
- Marketing and Advertising
- 77% Small-Business
- 18% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
CedCommerce is a leading eCommerce platform and marketplace integrator whose vision is to build secure, optimized, and scalable integration tools and technologies for online sellers to offer them mult
- Owner
- Director
- Retail
- Apparel & Fashion
- 89% Small-Business
- 6% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- What G2 Users Think
With its leading data feed management platform, Feedonomics helps brands and retailers optimize and list their product catalogs on hundreds of ecommerce shopping destinations around the world. Our fu
- Digital Marketing Manager
- Marketing Manager
- Retail
- Marketing and Advertising
- 54% Mid-Market
- 32% Small-Business
- Reviewers enjoy how Feedonomics helps them serve their customers better through customized product data feeds and attract new potential customers.
- Reviewers appreciate the customer service provided by the vendor, which helped them better use the system and be more efficient.
- Reviewers like Feedonomics’ functionality for product feed management, though some think that the solution can be complicated for those who aren't familiar with feed optimization.
- Overview
- Pros and Cons
- User Satisfaction
Webgility is flexible, powerful ecommerce automation software that connects all your ecommerce stores and marketplaces, point-of-sale system, shipping platform, and more to QuickBooks Online, QuickBoo
- Owner
- President
- Retail
- Accounting
- 95% Small-Business
- 4% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
Incorporated in 2012, Unicommerce is India’s largest e-commerce enablement SaaS platform in transaction processing in terms of revenue for the financial year ended March 31, 2022, that enables end-to-
- Apparel & Fashion
- Retail
- 68% Small-Business
- 29% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
MikMak is the leading global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies unders
- Consumer Goods
- Food & Beverages
- 36% Mid-Market
- 36% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
Cin7 Core is an app that makes enterprise-level inventory management, manufacturing, sales integration, reporting, and automation accessible to all businesses. Leverage the power of multi-module inve
- Retail
- Wholesale
- 86% Small-Business
- 11% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
They say you have to crawl before you can walk. But with PriceSpider’s proprietary crawl tech, brands sprint toward higher revenue and profit margins by gaining access to every data point they need. T
- Consumer Goods
- 56% Enterprise
- 32% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
WHAT IS GOFLOW? Goflow is a cloud-based SaaS platform that helps enterprise e-commerce companies easily integrate with leading marketplaces and manage their multi-channel orders, shipping, inventory,
- Retail
- Consumer Goods
- 73% Small-Business
- 14% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
Channable is the multichannel eCommerce platform that empowers brands, retailers, and agencies to accelerate eCommerce growth by streamlining product data optimization across channels, facilitating mu
- Retail
- Marketing and Advertising
- 71% Small-Business
- 17% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
Linnworks is the global growth platform for omnichannel retailers. Power your entire commerce operation from a single platform. With more than 100 integrations (including popular platforms like Amazon
- Director
- Retail
- Automotive
- 86% Small-Business
- 11% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
Shopware, founded in Schöppingen in 2000, offers a holistic omnichannel digital commerce platform for sophisticated mid-market and lower enterprise merchants, with high flexibility and various options
- CEO
- Retail
- Consumer Goods
- 80% Small-Business
- 19% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
SureDone stands at the forefront of marketplace and channel efficiency and effectiveness, propelling brands, manufacturers and sophisticated sellers toward sales growth and profitability. At the heart
- Automotive
- 69% Small-Business
- 19% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
SellerActive by Cart.com is a powerful suite of tools that allows ecommerce brands to list and update their products in the world’s largest marketplaces all from a single location. Most brands see an
- Retail
- Marketing and Advertising
- 86% Small-Business
- 12% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
Cin7 Omni is a fully integrated, cloud-based inventory management software and Enterprise Resource Planning (ERP) alternative that streamlines operations across multiple channels in a single platform.
- Retail
- Wholesale
- 91% Small-Business
- 7% Mid-Market
G2 Grid® for Multichannel Retail
Learn More About Multichannel Retail Software
What is Multichannel Retail Software?
Multichannel retail software helps users who sell products across multiple e-commerce channels consolidate their listings in one place so they can easily manage and update their channels. These channels may include an e-commerce platform as well as third-party sellers such as Amazon, eBay, and Facebook. Businesses can provide a consistent customer experience across channels, easily maintain product data, and manage customer data from all channels in one place. Not to be confused with omnichannel platforms, multichannel retail software is primarily for e-commerce channels across various marketplaces. Omnichannel platforms unify online and off-line channels.
Key Benefits of Multichannel Retail Software
- Update product information across channels
- Consolidate customer data collected from various e-commerce channels
- Process orders for all connected e-commerce channels
- Provide a consistent customer experience across e-commerce channels
Why Use Multichannel Retail Software?
For many businesses, setting up stores on the most popular marketplaces like Amazon and eBay is an effective e-commerce strategy. However, managing multiple stores on multiple platforms can be difficult. Multichannel retail software enables a business to consolidate all their e-commerce information from multiple channels and manage these channels from one place. With all of this consolidated data, users can ensure all their product information is consistent and all inventory and orders are accurate.
Brand consistency — Different marketplaces function differently, and it can be difficult to manage multiple stores that all have different policies and software. This can cause customers to have completely different experiences based on which marketplace they use. Multichannel retail software consolidates product information and orders so all customers see the same information and receive the same customer experience. It enables users to utilize their branding and the same product descriptions and images to a variety of marketplaces.
Data consolidation — Customer data is crucial for running a successful business, and managing multiple online storefronts means customer information is scattered across several platforms. Multichannel retail software collects this customer data and consolidates it in one place so businesses can use it to tailor both their overall and individual marketing strategies for each channel. This consolidated customer data makes it easy to provide a positive customer experience if customers switch channels at any point.
Order fulfillment — A business running multiple online storefronts may only have one warehouse or fulfillment center, so maintaining an accurate inventory of available products may be difficult if customers can place orders from a variety of channels. Multichannel retail software lets businesses manage order fulfillment and payment from one place; this way, customer orders are easier to fulfill and inventory records are maintained for the entire business rather than each individual channel. In some cases, ordering can be automated to reduce the manual work required from employees around creating orders and updating inventory.
Who Uses Multichannel Retail Software?
E-commerce business owners — Anyone running an online store can benefit from multichannel retail software, but only if they utilize multiple online channels.
Marketers — Marketers can use the customer data collected by multichannel retail software to improve marketing campaigns and see what products are selling the best and which could benefit from a marketing campaign.
Multichannel Retail Software Features
Product information management — Maintaining consistent product information across channels is an ongoing challenge for businesses, multichannel retail software often provides users the ability to update these descriptions and other product information in one central location. This ensures customers receive consistent information no matter what channel they use.
Order fulfillment — Many multichannel retail platforms centralize order fulfillment to make record keeping easy and consistent. This also makes it easier to track orders and handle any customer issues that may arise, since data is housed in one place.
Reports & analytics — If a business uses a variety of channels, each channel will have different useful sales and customer data. Multichannel retail software provides users with the ability to import this data so it can be analyzed in one place, providing useful information about the performance of the business as a whole.
Inventory management — Most businesses have one inventory that powers all e-commerce channels. By consolidating order information from all channels in one place, businesses can accurately manage their inventory. This means each channel has accurate inventory information at any given moment so customers can’t accidentally purchase an out of stock or unavailable item.
Payment processing — Multichannel retail software can house payment processing to streamline payments for both businesses and customers. Housing payment data in one place makes accounting much easier and eliminates the need to monitor multiple processors for different channels.
Customer data consolidation — Customer data is invaluable for any business, and multichannel retail software can consolidate this data in one place so it’s easy to access and utilize. Since customers come from many channels, this data would usually be spread out across these channels, making it difficult to draw comparisons and create customer profiles. This helps customers if they use multiple channels and have an issue. The business can easily search for their data to rectify the issue.
