Best E-Commerce Personalization Software

Gabriel Gheorghiu
GG
Researched and written by Gabriel Gheorghiu

E-commerce personalization software creates experiences tailored to consumers who shop online using e-commerce tools. This type of software captures user behavior in real time across multiple channels and provides personalized messaging to help users discover and buy products or services. E-commerce personalization software is used by marketers and e-commerce professionals to increase online sales.

E-commerce personalization software is usually delivered as a standalone solution that integrates with e-commerce platforms, shopping cart software, and product information management (PIM) software. In addition, some vendors combine e-commerce personalization software with e-merchandising software or multichannel retail software.

To qualify for inclusion in the E-Commerce Personalization category, a product must:

Monitor user behavior on channels such as mobile, web, or email
Provide features to create personalized messaging and product recommendations
Target visitors with custom messaging based on behavior and history
Define and implement personalization campaigns to target segments of buyers
Analyze the efficiency of personalization campaigns across multiple channels

Best E-Commerce Personalization Software At A Glance

Best for Small Businesses:
Insider
Insider
Best for Mid-Market:
Insider
Insider
Best for Enterprise:
Insider
Insider
Highest User Satisfaction:
Insider
Insider
Best Free Software:
ActiveCampaign
ActiveCampaign
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Best for Enterprise:
Insider
Insider
Highest User Satisfaction:
Insider
Insider
Best Free Software:
ActiveCampaign
ActiveCampaign
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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268 Listings in E-Commerce Personalization Available
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    G2 Score
Insider
(983)4.8 out of 5
Optimized for quick response
2nd Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with a

    Users
    • Digital Marketing Manager
    • Digital Marketing Specialist
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Insider Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    394
    Ease of Use
    366
    Personalization
    304
    Engagement
    301
    Experience
    289
    Cons
    Learning Curve
    110
    Poor Customer Support
    43
    Difficult Learning
    42
    Campaign Issues
    38
    Template Issues
    33
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Insider features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.2
    9.5
    User Data
    Average: 8.6
    9.6
    Targeting
    Average: 8.7
    9.6
    Content
    Average: 8.8
Product Description
How are these determined?Information
This description is provided by the seller.

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with a

Users
  • Digital Marketing Manager
  • Digital Marketing Specialist
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
Insider Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
394
Ease of Use
366
Personalization
304
Engagement
301
Experience
289
Cons
Learning Curve
110
Poor Customer Support
43
Difficult Learning
42
Campaign Issues
38
Template Issues
33
Insider features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.2
9.5
User Data
Average: 8.6
9.6
Targeting
Average: 8.7
9.6
Content
Average: 8.8
ActiveCampaign
(13,272)4.5 out of 5
Optimized for quick response
Save to My Lists
DealsSpecial offer!
15% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences Con

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 93% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,859
    Automation
    1,536
    Automations
    1,213
    Email Marketing
    1,145
    Automation Features
    827
    Cons
    Learning Curve
    814
    Expensive
    515
    Steep Learning Curve
    501
    Missing Features
    476
    Limited Features
    463
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    7.9
    User Data
    Average: 8.6
    8.0
    Targeting
    Average: 8.7
    7.7
    Content
    Average: 8.8
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for ActiveCampaign, left between February 2022 and May 2022.
    • Reviewers appreciate ActiveCampaign’s advanced automation capabilities and the ease of use regarding the ActiveCampaign’s contact management
    • Reviewers like the product’s robust feature set and particularly value the customer service provided, leading to more tailored features
    • Reviewers value the product’s wide array of integrations, but some have stated a desire for additional native integrations rather than reliance on third-party software
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences Con

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 93% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,859
Automation
1,536
Automations
1,213
Email Marketing
1,145
Automation Features
827
Cons
Learning Curve
814
Expensive
515
Steep Learning Curve
501
Missing Features
476
Limited Features
463
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
7.9
User Data
Average: 8.6
8.0
Targeting
Average: 8.7
7.7
Content
Average: 8.8
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for ActiveCampaign, left between February 2022 and May 2022.
  • Reviewers appreciate ActiveCampaign’s advanced automation capabilities and the ease of use regarding the ActiveCampaign’s contact management
  • Reviewers like the product’s robust feature set and particularly value the customer service provided, leading to more tailored features
  • Reviewers value the product’s wide array of integrations, but some have stated a desire for additional native integrations rather than reliance on third-party software
SponsoredYou’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Moosend
(690)4.6 out of 5
15th Easiest To Use in E-Commerce Personalization software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Moosend is a powerful email marketing automation software with world-class features, state-of-the-art automation flows, and lead generation tools that help you grow your business from day one whilst m

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 82% Small-Business
    • 14% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Moosend Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    143
    Email Marketing
    86
    Automation
    58
    Customer Support
    54
    Automation AI
    47
    Cons
    Expensive
    22
    Limited Features
    22
    Limited Templates
    22
    Lack of Customization
    21
    Learning Curve
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Moosend features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    User Data
    Average: 8.6
    8.9
    Targeting
    Average: 8.7
    9.0
    Content
    Average: 8.8
Product Description
How are these determined?Information
This description is provided by the seller.

Moosend is a powerful email marketing automation software with world-class features, state-of-the-art automation flows, and lead generation tools that help you grow your business from day one whilst m

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 82% Small-Business
  • 14% Mid-Market
Moosend Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
143
Email Marketing
86
Automation
58
Customer Support
54
Automation AI
47
Cons
Expensive
22
Limited Features
22
Limited Templates
22
Lack of Customization
21
Learning Curve
20
Moosend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.9
User Data
Average: 8.6
8.9
Targeting
Average: 8.7
9.0
Content
Average: 8.8
AB Tasty
(232)4.5 out of 5
Optimized for quick response
9th Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

    Users
    No information available
    Industries
    • Retail
    • Cosmetics
    Market Segment
    • 44% Mid-Market
    • 38% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AB Tasty Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    64
    Customer Support
    52
    Experience
    39
    A/B Testing
    37
    Testing Efficiency
    30
    Cons
    Difficult Learning
    11
    Learning Curve
    11
    Missing Features
    11
    Testing Difficulties
    11
    Editor Issues
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AB Tasty features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    7.7
    User Data
    Average: 8.6
    8.4
    Targeting
    Average: 8.7
    8.4
    Content
    Average: 8.8
Product Description
How are these determined?Information
This description is provided by the seller.

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

Users
No information available
Industries
  • Retail
  • Cosmetics
Market Segment
  • 44% Mid-Market
  • 38% Enterprise
AB Tasty Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
64
Customer Support
52
Experience
39
A/B Testing
37
Testing Efficiency
30
Cons
Difficult Learning
11
Learning Curve
11
Missing Features
11
Testing Difficulties
11
Editor Issues
10
AB Tasty features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.2
7.7
User Data
Average: 8.6
8.4
Targeting
Average: 8.7
8.4
Content
Average: 8.8
Get a quote
Bloomreach
(599)4.6 out of 5
Optimized for quick response
13th Easiest To Use in E-Commerce Personalization software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach personalizes the ecommerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to e

    Users
    • CRM Manager
    • Marketing Specialist
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 49% Mid-Market
    • 29% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a customer data platform designed to integrate customer data for targeted communications across various channels, create omni-channel marketing campaigns, and provide tools for analysis and reporting.
    • Reviewers appreciate Bloomreach's intuitive platform, seamless integration with other marketing platforms, robust reporting capabilities, and the dedicated support from the Customer Success Manager and online support team.
    • Users mentioned a slight learning curve in terms of segmentation and report building, limitations in functionalities such as using data between projects and nested jinja, and challenges in collaboration as multiple users cannot work on one scenario at once.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    159
    Customer Support
    100
    Features
    99
    Helpful
    96
    Intuitive
    75
    Cons
    Learning Curve
    91
    Limited Features
    77
    Limitations
    59
    Missing Features
    58
    Functionality Limitations
    57
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    User Data
    Average: 8.6
    8.8
    Targeting
    Average: 8.7
    8.2
    Content
    Average: 8.8
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach personalizes the ecommerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to e

Users
  • CRM Manager
  • Marketing Specialist
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 49% Mid-Market
  • 29% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a customer data platform designed to integrate customer data for targeted communications across various channels, create omni-channel marketing campaigns, and provide tools for analysis and reporting.
  • Reviewers appreciate Bloomreach's intuitive platform, seamless integration with other marketing platforms, robust reporting capabilities, and the dedicated support from the Customer Success Manager and online support team.
  • Users mentioned a slight learning curve in terms of segmentation and report building, limitations in functionalities such as using data between projects and nested jinja, and challenges in collaboration as multiple users cannot work on one scenario at once.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
159
Customer Support
100
Features
99
Helpful
96
Intuitive
75
Cons
Learning Curve
91
Limited Features
77
Limitations
59
Missing Features
58
Functionality Limitations
57
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.8
User Data
Average: 8.6
8.8
Targeting
Average: 8.7
8.2
Content
Average: 8.8
Dynamic Yield
(146)4.5 out of 5
11th Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product

    Users
    • Product Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 58% Mid-Market
    • 26% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dynamic Yield Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    33
    Customer Support
    27
    Experience
    27
    Personalization
    23
    Helpful
    20
    Cons
    Missing Features
    9
    Inadequate Reporting
    8
    Limitations
    8
    Complex Reporting
    7
    Campaign Management
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dynamic Yield features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.2
    User Data
    Average: 8.6
    8.7
    Targeting
    Average: 8.7
    8.7
    Content
    Average: 8.8
Product Description
How are these determined?Information
This description is provided by the seller.

Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product

Users
  • Product Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 58% Mid-Market
  • 26% Enterprise
Dynamic Yield Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
33
Customer Support
27
Experience
27
Personalization
23
Helpful
20
Cons
Missing Features
9
Inadequate Reporting
8
Limitations
8
Complex Reporting
7
Campaign Management
4
Dynamic Yield features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.2
User Data
Average: 8.6
8.7
Targeting
Average: 8.7
8.7
Content
Average: 8.8
Read Dynamic Yield Reviews
MoEngage
(464)4.5 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by over 1,200 global consumer brands such as Ally Financial, McAfee, 7-Eleven, Samsung, Flipkart, Domino’s, Nestle, Deutsche Telekom, A

    Users
    • Digital Marketing Manager
    • Product Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    157
    Features
    119
    Analytics
    110
    Customer Support
    94
    Helpful
    82
    Cons
    Missing Features
    70
    Expensive
    45
    Limited Features
    43
    Poor Customer Support
    38
    Learning Curve
    37
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MoEngage features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    User Data
    Average: 8.6
    8.9
    Targeting
    Average: 8.7
    8.8
    Content
    Average: 8.8
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by over 1,200 global consumer brands such as Ally Financial, McAfee, 7-Eleven, Samsung, Flipkart, Domino’s, Nestle, Deutsche Telekom, A

Users
  • Digital Marketing Manager
  • Product Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
157
Features
119
Analytics
110
Customer Support
94
Helpful
82
Cons
Missing Features
70
Expensive
45
Limited Features
43
Poor Customer Support
38
Learning Curve
37
MoEngage features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.8
User Data
Average: 8.6
8.9
Targeting
Average: 8.7
8.8
Content
Average: 8.8
ContactPigeon
(182)4.9 out of 5
Optimized for quick response
1st Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ContactPigeon is an award-winning Customer Data Platform that gives a solution to every retailer’s problem: How to send the right message, at the right time, with the right content to each visitor. It

    Users
    • Marketing Director
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 63% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ContactPigeon Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    74
    Email Marketing
    66
    Features
    60
    Ease of Use
    58
    Email Campaigns
    51
    Cons
    Segmentation Issues
    6
    Delay Issues
    4
    Delays
    4
    Learning Curve
    4
    Poor User Interface
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ContactPigeon features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.2
    10.0
    User Data
    Average: 8.6
    9.7
    Targeting
    Average: 8.7
    9.8
    Content
    Average: 8.8
Product Description
How are these determined?Information
This description is provided by the seller.

ContactPigeon is an award-winning Customer Data Platform that gives a solution to every retailer’s problem: How to send the right message, at the right time, with the right content to each visitor. It

Users
  • Marketing Director
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 63% Small-Business
  • 32% Mid-Market
ContactPigeon Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
74
Email Marketing
66
Features
60
Ease of Use
58
Email Campaigns
51
Cons
Segmentation Issues
6
Delay Issues
4
Delays
4
Learning Curve
4
Poor User Interface
4
ContactPigeon features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.2
10.0
User Data
Average: 8.6
9.7
Targeting
Average: 8.7
9.8
Content
Average: 8.8
Get a quote
WebEngage
(585)4.5 out of 5
Optimized for quick response
8th Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    219
    Features
    132
    Journey Creation
    121
    Customer Engagement
    120
    Automation
    107
    Cons
    Missing Features
    92
    Poor Customer Support
    53
    Slow Performance
    53
    Segmentation Issues
    52
    Slow Loading
    52
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    User Data
    Average: 8.6
    8.6
    Targeting
    Average: 8.7
    8.2
    Content
    Average: 8.8
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 27% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
219
Features
132
Journey Creation
121
Customer Engagement
120
Automation
107
Cons
Missing Features
92
Poor Customer Support
53
Slow Performance
53
Segmentation Issues
52
Slow Loading
52
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.6
User Data
Average: 8.6
8.6
Targeting
Average: 8.7
8.2
Content
Average: 8.8
Get a quote
Luigi's Box
(311)4.8 out of 5
Optimized for quick response
3rd Easiest To Use in E-Commerce Personalization software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

    Users
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 57% Small-Business
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Luigi's Box Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    120
    Search Efficiency
    102
    Search Functionality
    101
    Customer Support
    71
    Helpful
    63
    Cons
    Expensive
    26
    Difficult Implementation
    16
    Integration Issues
    13
    Search Functionality
    13
    Setup Difficulty
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Luigi's Box features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    User Data
    Average: 8.6
    9.2
    Targeting
    Average: 8.7
    9.3
    Content
    Average: 8.8
Product Description
How are these determined?Information
This description is provided by the seller.

Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

Users
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 57% Small-Business
  • 38% Mid-Market
Luigi's Box Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
120
Search Efficiency
102
Search Functionality
101
Customer Support
71
Helpful
63
Cons
Expensive
26
Difficult Implementation
16
Integration Issues
13
Search Functionality
13
Setup Difficulty
12
Luigi's Box features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
9.2
User Data
Average: 8.6
9.2
Targeting
Average: 8.7
9.3
Content
Average: 8.8
edrone
(173)4.8 out of 5
10th Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

    Users
    No information available
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 66% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • edrone Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Customer Support
    17
    Helpful
    12
    Intuitive
    9
    Automation
    7
    Cons
    Limited Features
    5
    Bugs
    3
    Complex Usability
    3
    Difficulty
    3
    Missing Features
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • edrone features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.2
    9.4
    User Data
    Average: 8.6
    9.4
    Targeting
    Average: 8.7
    9.4
    Content
    Average: 8.8
Product Description
How are these determined?Information
This description is provided by the seller.

edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

Users
No information available
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 66% Small-Business
  • 34% Mid-Market
edrone Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Customer Support
17
Helpful
12
Intuitive
9
Automation
7
Cons
Limited Features
5
Bugs
3
Complex Usability
3
Difficulty
3
Missing Features
3
edrone features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.2
9.4
User Data
Average: 8.6
9.4
Targeting
Average: 8.7
9.4
Content
Average: 8.8
Read edrone Reviews
GetResponse MAX
(283)4.2 out of 5
12th Easiest To Use in E-Commerce Personalization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GetResponse Marketing Automation is a platform designed to maximize revenue growth. With over 25 years of proven expertise, GetResponse empowers marketing and communications professionals to drive res

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 71% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • GetResponse MAX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    35
    Customer Support
    25
    Email Marketing
    21
    Helpful
    20
    Email Management
    16
    Cons
    Missing Features
    12
    Learning Curve
    8
    Limited Features
    8
    Poor Reporting
    7
    Reporting Issues
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • GetResponse MAX features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    User Data
    Average: 8.6
    8.7
    Targeting
    Average: 8.7
    8.5
    Content
    Average: 8.8
Product Description
How are these determined?Information
This description is provided by the seller.

GetResponse Marketing Automation is a platform designed to maximize revenue growth. With over 25 years of proven expertise, GetResponse empowers marketing and communications professionals to drive res

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 71% Small-Business
  • 21% Mid-Market
GetResponse MAX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
35
Customer Support
25
Email Marketing
21
Helpful
20
Email Management
16
Cons
Missing Features
12
Learning Curve
8
Limited Features
8
Poor Reporting
7
Reporting Issues
7
GetResponse MAX features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.2
8.8
User Data
Average: 8.6
8.7
Targeting
Average: 8.7
8.5
Content
Average: 8.8
Get a quote
Netcore Customer Engagement and Experience Platform
(336)4.5 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 49% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Netcore Customer Engagement and Experience Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    171
    Customer Support
    116
    Helpful
    112
    Customer Engagement
    101
    Engagement
    99
    Cons
    Missing Features
    49
    Limitations
    38
    Poor Customer Support
    38
    Limited Features
    35
    Delays
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    User Data
    Average: 8.6
    8.6
    Targeting
    Average: 8.7
    8.0
    Content
    Average: 8.8
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 49% Mid-Market
  • 35% Enterprise
Netcore Customer Engagement and Experience Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
171
Customer Support
116
Helpful
112
Customer Engagement
101
Engagement
99
Cons
Missing Features
49
Limitations
38
Poor Customer Support
38
Limited Features
35
Delays
32
Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.8
User Data
Average: 8.6
8.6
Targeting
Average: 8.7
8.0
Content
Average: 8.8
Get a quote
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
(212)4.4 out of 5
View top Consulting Services for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Save to My Lists
Entry Level Price:$100,000.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Mid-Market
    • 21% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    22
    Personalization
    14
    Analytics
    12
    Engagement
    12
    Experience
    12
    Cons
    Expensive
    9
    Missing Features
    5
    Slow Performance
    5
    Complex Features
    4
    Complexity
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.0
    User Data
    Average: 8.6
    8.8
    Targeting
    Average: 8.7
    8.4
    Content
    Average: 8.8
Product Description
How are these determined?Information
This description is provided by the seller.

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Mid-Market
  • 21% Enterprise
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
22
Personalization
14
Analytics
12
Engagement
12
Experience
12
Cons
Expensive
9
Missing Features
5
Slow Performance
5
Complex Features
4
Complexity
4
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.0
User Data
Average: 8.6
8.8
Targeting
Average: 8.7
8.4
Content
Average: 8.8
Read Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews
Shogun
(58)4.6 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Shogun is a comprehensive suite of optimization, personalization, and visual merchandising tools designed to grow your business. Integrated seamlessly with Shopify and BigCommerce, our platform empo

    Users
    No information available
    Industries
    • Retail
    • Health, Wellness and Fitness
    Market Segment
    • 78% Small-Business
    • 22% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Shogun is a website building tool that allows users to create and customize web pages without needing to code.
    • Users frequently mention the ease of use, the flexibility of the tool, and the exceptional customer support, including quick responses and in-depth explanations.
    • Reviewers experienced issues with the high pricing for small businesses, occasional glitches, and limitations in customization options, particularly for those with large product catalogs.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Shogun Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    42
    Customer Support
    36
    Intuitive
    18
    User-Friendly
    18
    Helpful
    15
    Cons
    Lack of Customization
    10
    Limited Features
    9
    Limited Customization
    7
    Layout Issues
    6
    Expensive
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Shogun features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    User Data
    Average: 8.6
    8.3
    Targeting
    Average: 8.7
    9.3
    Content
    Average: 8.8
Product Description
How are these determined?Information
This description is provided by the seller.

Shogun is a comprehensive suite of optimization, personalization, and visual merchandising tools designed to grow your business. Integrated seamlessly with Shopify and BigCommerce, our platform empo

Users
No information available
Industries
  • Retail
  • Health, Wellness and Fitness
Market Segment
  • 78% Small-Business
  • 22% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Shogun is a website building tool that allows users to create and customize web pages without needing to code.
  • Users frequently mention the ease of use, the flexibility of the tool, and the exceptional customer support, including quick responses and in-depth explanations.
  • Reviewers experienced issues with the high pricing for small businesses, occasional glitches, and limitations in customization options, particularly for those with large product catalogs.
Shogun Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
42
Customer Support
36
Intuitive
18
User-Friendly
18
Helpful
15
Cons
Lack of Customization
10
Limited Features
9
Limited Customization
7
Layout Issues
6
Expensive
5
Shogun features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
8.4
User Data
Average: 8.6
8.3
Targeting
Average: 8.7
9.3
Content
Average: 8.8
Read Shogun Reviews
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Market Presence
Coveo
Optimizely Web Experimentation
ActiveCampaign
Monetate
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Maropost Marketing Cloud
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Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
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Beamer
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Nosto
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Leaders
High Performers
Contenders
Niche
Coveo
Optimizely Web Experimentation
ActiveCampaign
Monetate
GetResponse
Maropost Marketing Cloud
Brevo Marketing Platform
Omniconvert
Emarsys
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Dynamic Yield
Reflektion
VWO Testing
AB Tasty
WebEngage
Acquia Digital Experience Platform
AddShoppers
Searchspring
Bluecore
Jebbit
Shopware
Moosend
SaleCycle
Bloomreach
Segmentify
Xtremepush
iZooto
Justuno
Drip
Actito
ContactPigeon
OptiMonk
Yieldify
Netcore Customer Engagement and Experience Platform
Raptor Services
Luigi's Box
Wunderkind
Ometria
Kameleoon
Insider
SheerID
edrone
Sitecore Commerce
MoEngage
Klevu
Beamer
Personizely
Nosto
PureClarity
Beeketing
Litmus
Clerk.io
Optimizely One
Rejoiner
ConvertCart
Fresh Relevance
Recombee
Retail Rocket
Vue.ai
CommentSold
AiTrillion
Webtrends Optimize
Hello Retail
Spott
Syte
Cartloop
Shogun
Conversity
Appier AIQUA
Crossing Minds
charles
Voyado
Between
Growave
Releva
Storyly
MyAlice
Toplyne
Aidaptive
Revotas
Poltio
Depict
GetResponse MAX
PrimeWidgets
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Learn More About E-Commerce Personalization Software

What is E-Commerce Personalization Software?

E-commerce personalization software helps online businesses easily cater their offerings to each specific customer. This may take the form of personalized emails, coupons, or product recommendations. The goal is to increase sales by enticing customers with a personalized experience so they will buy more in a single transaction and become a returning customer.

In many cases, this personalization is fueled by artificial intelligence, taking a customer’s browsing and purchase history and curating personalized recommendations. The tool should also be able to measure the success of its recommendations and other personalization efforts to better refine them in the future.

Key Benefits of E-Commerce Personalization Software

  • Increased customer conversion
  • Insights into customer behavior and customer retention
  • Unified messaging across multiple platforms

Who Uses E-Commerce Personalization Software?

E-commerce personalization software is generally used by online store owners and those creating or marketing e-commerce businesses. Personalization is a perk for customers that encourages increased sales and conversion, but it can also provide data to the business about customer activity and site usage.

Online store owners — For e-commerce business owners, personalization makes their store more attractive to existing customers while also providing multiple opportunities to convert new customers. Given that implementing e-commerce personalization is relatively easy, provided the tool chosen can integrate with your existing store, business owners can get started almost immediately.

Website builders — Those who build e-commerce websites and stores can include personalization to improve the user experience. Depending on how the e-commerce personalization software is implemented, website builders and designers may want to bake it directly into the store itself, rather than relying on an add-on.

Marketers — E-commerce personalization also extends to marketing materials and customer communication, so marketers can also benefit from these tools. By creating personalized marketing campaigns and customer outreach, marketers can ensure they are reaching out to the right people with the right information to more easily convert them to customers.

What are the Common Features of E-Commerce Personalization Software?

Artificial intelligence — Much of e-commerce personalization is fueled by artificial intelligence and machine learning. The software algorithm uses customer data to determine the best possible products and offers for each individual customer by using purchasing data from other customers. The longer the algorithm is in use, the better the recommendations will become.

Product recommendations — One main use of e-commerce personalization software is a “recommended products" display based on a customer’s purchases or viewing history. This will hopefully funnel them into additional purchases or help convert new customers who aren’t quite sure what they are looking for yet.

Personalized messaging — Customers appreciate messaging that feels personal, so being able to automatically generate personalized emails, texts, and other communications helps improve customer service with very little effort. If customers feel that your business cares about them as individuals, they will be more likely to return.

Loyalty management — E-commerce personalization can help build loyalty by creating a better, more personalized customer experience, but it can also help create a loyalty program that rewards customers for returning or referring new customers. Using the data from the personalization engine, customers can be sent offers that cater to their specific interests or rewarded for repeat purchases.

Reports and analytics — Artificial intelligence runs on data, and the more data the better. Since e-commerce personalization solutions run on and collect large amounts of customer data, that data can then be turned into visual reports and other analytics so you can get a bird’s eye view of your customers’ demographics and overall purchasing habits. This can help business owners make better, more informed decisions as they build their business.

Personalized offers and discounts — Using a customer’s purchase history or product viewing history, e-commerce personalization software can potentially send targeted offers and discounts to incentivize a purchase. This combines the personal messaging and product recommendation features to one purpose.

Other features of e-commerce personalization software: A/B Testing, Guided Selling, Mobile Capabilities, Optimization Capabilities, Search, User Data Capabilities, and Web Capabilities.