Best E-Commerce Analytics Software

Subhransu Sahu
SS
Researched and written by Subhransu Sahu

E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability.

While most e-commerce platforms provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some analytics software providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category.

To qualify for inclusion in the E-Commerce Analytics category, a product must:

Provide KPIs and analytics that are specific to e-commerce
Integrate with e-commerce software out of the box or through APIs
Deliver dashboards that display e-commerce KPIs and analytics
Analyze e-commerce sales on multiple channels
Utilize web analytics to monitor user behavior
Track the performance of campaigns and promotions

Best E-Commerce Analytics Software At A Glance

Best for Small Businesses:
Triple Whale
Triple Whale
Best for Mid-Market:
Stackline
Stackline
Best for Enterprise:
Glassbox
Glassbox
Highest User Satisfaction:
Glassbox
Glassbox
Best Free Software:
Triple Whale
Triple Whale
Show LessShow More
Best for Enterprise:
Glassbox
Glassbox
Highest User Satisfaction:
Glassbox
Glassbox
Best Free Software:
Triple Whale
Triple Whale
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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206 Listings in E-Commerce Analytics Available
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    G2 Score
Glassbox
(669)4.9 out of 5
Optimized for quick response
1st Easiest To Use in E-Commerce Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Glassbox (TASE:GLBX) is the premier provider of AI-fueled customer intelligence solutions, working with the world’s smartest digital brands to revolutionize the way companies engage and connect with t

    Users
    • Product Owner
    • Business Analyst
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 75% Enterprise
    • 19% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Glassbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    198
    Insights
    157
    Session Replay
    157
    Customer Understanding
    139
    Helpful
    126
    Cons
    Not Intuitive
    72
    Session Issues
    71
    Session Management
    65
    Missing Features
    59
    Learning Curve
    53
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Glassbox features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.0
    10.0
    Reports
    Average: 8.4
    10.0
    Campaign Tracking
    Average: 8.1
    10.0
    Web Analytics
    Average: 8.6
Product Description
How are these determined?Information
This description is provided by the seller.

Glassbox (TASE:GLBX) is the premier provider of AI-fueled customer intelligence solutions, working with the world’s smartest digital brands to revolutionize the way companies engage and connect with t

Users
  • Product Owner
  • Business Analyst
Industries
  • Financial Services
  • Insurance
Market Segment
  • 75% Enterprise
  • 19% Mid-Market
Glassbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
198
Insights
157
Session Replay
157
Customer Understanding
139
Helpful
126
Cons
Not Intuitive
72
Session Issues
71
Session Management
65
Missing Features
59
Learning Curve
53
Glassbox features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.0
10.0
Reports
Average: 8.4
10.0
Campaign Tracking
Average: 8.1
10.0
Web Analytics
Average: 8.6
Get a quote
Triple Whale
(465)4.6 out of 5
5th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We help you get more accurate data, with all your channels integrated in one place, so you can make better, faster decisions for your ecommerce business. Triple Whale is the world’s first all-in-one

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 88% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Triple Whale Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    230
    Ease of Use
    216
    Attribution Accuracy
    187
    Attribution Tracking
    137
    Efficiency
    102
    Cons
    Data Inaccuracy
    88
    Limitations
    77
    Expensive
    67
    Data Management Issues
    59
    Lack of Integrations
    46
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Triple Whale features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Reports
    Average: 8.4
    8.9
    Campaign Tracking
    Average: 8.1
    8.8
    Web Analytics
    Average: 8.6
Product Description
How are these determined?Information
This description is provided by the seller.

We help you get more accurate data, with all your channels integrated in one place, so you can make better, faster decisions for your ecommerce business. Triple Whale is the world’s first all-in-one

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 88% Small-Business
  • 12% Mid-Market
Triple Whale Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
230
Ease of Use
216
Attribution Accuracy
187
Attribution Tracking
137
Efficiency
102
Cons
Data Inaccuracy
88
Limitations
77
Expensive
67
Data Management Issues
59
Lack of Integrations
46
Triple Whale features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.8
Reports
Average: 8.4
8.9
Campaign Tracking
Average: 8.1
8.8
Web Analytics
Average: 8.6
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Stackline
(152)4.4 out of 5
9th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands. St

    Users
    No information available
    Industries
    • Consumer Goods
    • Consumer Electronics
    Market Segment
    • 44% Mid-Market
    • 36% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Stackline Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    77
    Data Analysis
    59
    Data Comprehensiveness
    44
    Insights
    44
    Competitive Analysis
    43
    Cons
    Data Inaccuracy
    36
    Data Management Issues
    29
    Limitations
    27
    Poor Categorization
    25
    Complexity
    18
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Stackline features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    Reports
    Average: 8.4
    7.7
    Campaign Tracking
    Average: 8.1
    8.2
    Web Analytics
    Average: 8.6
Product Description
How are these determined?Information
This description is provided by the seller.

On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands. St

Users
No information available
Industries
  • Consumer Goods
  • Consumer Electronics
Market Segment
  • 44% Mid-Market
  • 36% Enterprise
Stackline Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
77
Data Analysis
59
Data Comprehensiveness
44
Insights
44
Competitive Analysis
43
Cons
Data Inaccuracy
36
Data Management Issues
29
Limitations
27
Poor Categorization
25
Complexity
18
Stackline features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.6
Reports
Average: 8.4
7.7
Campaign Tracking
Average: 8.1
8.2
Web Analytics
Average: 8.6
Read Stackline Reviews
Flipkart Commerce Cloud Selection Manager
(23)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Flipkart Commerce Cloud is a global enterprise intelligence solution provider for retailers and e-commerce businesses. Our solutions are built with Flipkart’s extensive knowledge of the e-commerce mar

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 61% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Flipkart Commerce Cloud Selection Manager Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    10
    Efficiency
    5
    Data Management
    4
    Customer Understanding
    3
    Insights
    3
    Cons
    Limitations
    5
    Learning Curve
    3
    Navigation Difficulty
    3
    Complex Usability
    2
    Connection Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Flipkart Commerce Cloud Selection Manager features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    8.5
    Reports
    Average: 8.4
    8.5
    Campaign Tracking
    Average: 8.1
    8.8
    Web Analytics
    Average: 8.6
Product Description
How are these determined?Information
This description is provided by the seller.

Flipkart Commerce Cloud is a global enterprise intelligence solution provider for retailers and e-commerce businesses. Our solutions are built with Flipkart’s extensive knowledge of the e-commerce mar

Users
No information available
Industries
No information available
Market Segment
  • 61% Small-Business
  • 26% Mid-Market
Flipkart Commerce Cloud Selection Manager Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
10
Efficiency
5
Data Management
4
Customer Understanding
3
Insights
3
Cons
Limitations
5
Learning Curve
3
Navigation Difficulty
3
Complex Usability
2
Connection Issues
2
Flipkart Commerce Cloud Selection Manager features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.5
Reports
Average: 8.4
8.5
Campaign Tracking
Average: 8.1
8.8
Web Analytics
Average: 8.6
Read Flipkart Commerce Cloud Selection Manager Reviews
Mouseflow
(617)4.6 out of 5
Optimized for quick response
6th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mouseflow is a behavior analytics tool used by more than 210.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, you can: • Find

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 70% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Mouseflow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    134
    Insights
    90
    Heatmaps
    75
    Analytics
    70
    Helpful
    69
    Cons
    Missing Features
    52
    Recording Issues
    41
    Limitations
    40
    Lack of Information
    39
    Data Inaccuracy
    36
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Mouseflow features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Reports
    Average: 8.4
    7.7
    Campaign Tracking
    Average: 8.1
    8.2
    Web Analytics
    Average: 8.6
Product Description
How are these determined?Information
This description is provided by the seller.

Mouseflow is a behavior analytics tool used by more than 210.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, you can: • Find

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 70% Small-Business
  • 21% Mid-Market
Mouseflow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
134
Insights
90
Heatmaps
75
Analytics
70
Helpful
69
Cons
Missing Features
52
Recording Issues
41
Limitations
40
Lack of Information
39
Data Inaccuracy
36
Mouseflow features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.3
Reports
Average: 8.4
7.7
Campaign Tracking
Average: 8.1
8.2
Web Analytics
Average: 8.6
Luigi's Box
(311)4.8 out of 5
Optimized for quick response
3rd Easiest To Use in E-Commerce Analytics software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

    Users
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 57% Small-Business
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Luigi's Box Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    120
    Search Efficiency
    102
    Search Functionality
    101
    Customer Support
    71
    Helpful
    63
    Cons
    Expensive
    26
    Difficult Implementation
    16
    Integration Issues
    13
    Search Functionality
    13
    Setup Difficulty
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Luigi's Box features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    9.4
    Reports
    Average: 8.4
    9.1
    Campaign Tracking
    Average: 8.1
    9.4
    Web Analytics
    Average: 8.6
Product Description
How are these determined?Information
This description is provided by the seller.

Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

Users
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 57% Small-Business
  • 38% Mid-Market
Luigi's Box Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
120
Search Efficiency
102
Search Functionality
101
Customer Support
71
Helpful
63
Cons
Expensive
26
Difficult Implementation
16
Integration Issues
13
Search Functionality
13
Setup Difficulty
12
Luigi's Box features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.4
Reports
Average: 8.4
9.1
Campaign Tracking
Average: 8.1
9.4
Web Analytics
Average: 8.6
Contlo
(361)4.6 out of 5
2nd Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Contlo is a leading generative AI marketing platform to drive autonomous customer engagements via omnichannel campaigns, real-time generative customer journeys, AI-powered segmentation for one-to-one

    Users
    No information available
    Industries
    • Apparel & Fashion
    • Consumer Goods
    Market Segment
    • 83% Small-Business
    • 16% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Contlo is a CRM tool that enables multi-channel (Email/SMS/Push) marketing activities and automations for customer retention.
    • Users frequently mention the user-friendly interface, seamless integration, prompt customer support, and the growth in repeat rate after building automations and campaign flows.
    • Users experienced occasional glitches, slow onboarding, missing basic integration with Shopify, and a need for improvement in user analytics, email design customization, and campaign performance.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Contlo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    228
    Customer Support
    148
    Helpful
    134
    Features
    89
    Automation
    83
    Cons
    Limitations
    58
    Missing Features
    56
    Technical Issues
    40
    Bugs
    35
    Feature Issues
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Contlo features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.7
    Reports
    Average: 8.4
    8.9
    Campaign Tracking
    Average: 8.1
    8.6
    Web Analytics
    Average: 8.6
Product Description
How are these determined?Information
This description is provided by the seller.

Contlo is a leading generative AI marketing platform to drive autonomous customer engagements via omnichannel campaigns, real-time generative customer journeys, AI-powered segmentation for one-to-one

Users
No information available
Industries
  • Apparel & Fashion
  • Consumer Goods
Market Segment
  • 83% Small-Business
  • 16% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Contlo is a CRM tool that enables multi-channel (Email/SMS/Push) marketing activities and automations for customer retention.
  • Users frequently mention the user-friendly interface, seamless integration, prompt customer support, and the growth in repeat rate after building automations and campaign flows.
  • Users experienced occasional glitches, slow onboarding, missing basic integration with Shopify, and a need for improvement in user analytics, email design customization, and campaign performance.
Contlo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
228
Customer Support
148
Helpful
134
Features
89
Automation
83
Cons
Limitations
58
Missing Features
56
Technical Issues
40
Bugs
35
Feature Issues
32
Contlo features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.7
Reports
Average: 8.4
8.9
Campaign Tracking
Average: 8.1
8.6
Web Analytics
Average: 8.6
Mixpanel
(1,102)4.6 out of 5
Optimized for quick response
10th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mixpanel is revolutionizing the way companies understand and leverage product analytics to drive tangible business outcomes. Mixpanel is more than just an analytics tool for 9,000+ companies; it's a s

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Mixpanel Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    134
    Insights
    106
    Intuitive
    63
    Analytics
    62
    Insights
    60
    Cons
    Limitations
    43
    Learning Curve
    31
    Missing Features
    29
    Data Management Issues
    28
    Steep Learning Curve
    26
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Mixpanel features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    Reports
    Average: 8.4
    8.7
    Campaign Tracking
    Average: 8.1
    9.0
    Web Analytics
    Average: 8.6
Product Description
How are these determined?Information
This description is provided by the seller.

Mixpanel is revolutionizing the way companies understand and leverage product analytics to drive tangible business outcomes. Mixpanel is more than just an analytics tool for 9,000+ companies; it's a s

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Small-Business
  • 35% Mid-Market
Mixpanel Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
134
Insights
106
Intuitive
63
Analytics
62
Insights
60
Cons
Limitations
43
Learning Curve
31
Missing Features
29
Data Management Issues
28
Steep Learning Curve
26
Mixpanel features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
9.2
Reports
Average: 8.4
8.7
Campaign Tracking
Average: 8.1
9.0
Web Analytics
Average: 8.6
Fullstory
(764)4.5 out of 5
Optimized for quick response
11th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    362
    Insights
    243
    Session Replay
    236
    Helpful
    222
    Customer Understanding
    183
    Cons
    Learning Curve
    135
    Limitations
    111
    Not Intuitive
    98
    Data Inaccuracy
    95
    Steep Learning Curve
    95
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Fullstory features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    7.8
    Reports
    Average: 8.4
    7.5
    Campaign Tracking
    Average: 8.1
    8.2
    Web Analytics
    Average: 8.6
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 30% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
362
Insights
243
Session Replay
236
Helpful
222
Customer Understanding
183
Cons
Learning Curve
135
Limitations
111
Not Intuitive
98
Data Inaccuracy
95
Steep Learning Curve
95
Fullstory features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
7.8
Reports
Average: 8.4
7.5
Campaign Tracking
Average: 8.1
8.2
Web Analytics
Average: 8.6
edrone
(173)4.8 out of 5
7th Easiest To Use in E-Commerce Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

    Users
    No information available
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 66% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • edrone Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Customer Support
    17
    Helpful
    12
    Intuitive
    9
    Automation
    7
    Cons
    Limited Features
    5
    Bugs
    3
    Complex Usability
    3
    Difficulty
    3
    Missing Features
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • edrone features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    Reports
    Average: 8.4
    9.1
    Campaign Tracking
    Average: 8.1
    9.2
    Web Analytics
    Average: 8.6
Product Description
How are these determined?Information
This description is provided by the seller.

edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

Users
No information available
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 66% Small-Business
  • 34% Mid-Market
edrone Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Customer Support
17
Helpful
12
Intuitive
9
Automation
7
Cons
Limited Features
5
Bugs
3
Complex Usability
3
Difficulty
3
Missing Features
3
edrone features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.0
9.2
Reports
Average: 8.4
9.1
Campaign Tracking
Average: 8.1
9.2
Web Analytics
Average: 8.6
Read edrone Reviews
Littledata
(59)4.7 out of 5
4th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Starting at $99.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Littledata boosts performance in Google, Meta and Klaviyo by tracking more customers and revenue Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Googl

    Users
    No information available
    Industries
    • Information Technology and Services
    • Retail
    Market Segment
    • 58% Small-Business
    • 41% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Littledata Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    20
    Data Accuracy
    14
    Easy Setup
    13
    Data Management
    10
    Easy Integrations
    10
    Cons
    Expensive
    12
    Learning Curve
    8
    Not Intuitive
    3
    Data Management Issues
    2
    Inadequate Tracking
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Littledata features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Reports
    Average: 8.4
    8.8
    Campaign Tracking
    Average: 8.1
    9.1
    Web Analytics
    Average: 8.6
Product Description
How are these determined?Information
This description is provided by the seller.

Littledata boosts performance in Google, Meta and Klaviyo by tracking more customers and revenue Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Googl

Users
No information available
Industries
  • Information Technology and Services
  • Retail
Market Segment
  • 58% Small-Business
  • 41% Mid-Market
Littledata Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
20
Data Accuracy
14
Easy Setup
13
Data Management
10
Easy Integrations
10
Cons
Expensive
12
Learning Curve
8
Not Intuitive
3
Data Management Issues
2
Inadequate Tracking
2
Littledata features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.8
Reports
Average: 8.4
8.8
Campaign Tracking
Average: 8.1
9.1
Web Analytics
Average: 8.6
Get a quote
Syndigo
(162)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrate

    Users
    No information available
    Industries
    • Consumer Goods
    • Retail
    Market Segment
    • 39% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Syndigo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    32
    Ease of Use
    30
    Helpful
    26
    Quick Response
    18
    Asset Management
    12
    Cons
    Data Management Issues
    13
    Complexity
    10
    Learning Curve
    10
    Poor Usability
    9
    Not User-Friendly
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Syndigo features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Reports
    Average: 8.4
    6.5
    Campaign Tracking
    Average: 8.1
    8.0
    Web Analytics
    Average: 8.6
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for Syndigo, left between February 2022 and June 2022.
    • Reviewers like Syndigo's features for business process management, which allow them to define and implement custom workflows and rules.
    • Reviewers appreciate the responsive customer service provided by the vendor, which is efficient and reliable.
    • Reviewers enjoy the ability of Syndigo to manage product master data easily and efficiently while maintaining data integrity and accuracy.
Product Description
How are these determined?Information
This description is provided by the seller.

Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrate

Users
No information available
Industries
  • Consumer Goods
  • Retail
Market Segment
  • 39% Mid-Market
  • 31% Enterprise
Syndigo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
32
Ease of Use
30
Helpful
26
Quick Response
18
Asset Management
12
Cons
Data Management Issues
13
Complexity
10
Learning Curve
10
Poor Usability
9
Not User-Friendly
8
Syndigo features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.3
Reports
Average: 8.4
6.5
Campaign Tracking
Average: 8.1
8.0
Web Analytics
Average: 8.6
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for Syndigo, left between February 2022 and June 2022.
  • Reviewers like Syndigo's features for business process management, which allow them to define and implement custom workflows and rules.
  • Reviewers appreciate the responsive customer service provided by the vendor, which is efficient and reliable.
  • Reviewers enjoy the ability of Syndigo to manage product master data easily and efficiently while maintaining data integrity and accuracy.
Get a quote
DataFeedWatch by Cart.com
(98)4.7 out of 5
14th Easiest To Use in E-Commerce Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DataFeedWatch is a Feed Marketing solution that combines data tranformation & optimization with help & advice. It empowers Merchants and Agencies to suceed on ecommerce channels. Optimize yo

    Users
    No information available
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 77% Small-Business
    • 18% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • DataFeedWatch by Cart.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    47
    Customer Support
    42
    Feed Management
    40
    Feed Customization
    38
    Helpful
    37
    Cons
    Expensive
    10
    Learning Curve
    9
    Complex Usability
    8
    Poor Customer Support
    7
    Difficult Learning
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • DataFeedWatch by Cart.com features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    7.6
    Reports
    Average: 8.4
    6.7
    Campaign Tracking
    Average: 8.1
    7.8
    Web Analytics
    Average: 8.6
Product Description
How are these determined?Information
This description is provided by the seller.

DataFeedWatch is a Feed Marketing solution that combines data tranformation & optimization with help & advice. It empowers Merchants and Agencies to suceed on ecommerce channels. Optimize yo

Users
No information available
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 77% Small-Business
  • 18% Mid-Market
DataFeedWatch by Cart.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
47
Customer Support
42
Feed Management
40
Feed Customization
38
Helpful
37
Cons
Expensive
10
Learning Curve
9
Complex Usability
8
Poor Customer Support
7
Difficult Learning
6
DataFeedWatch by Cart.com features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
7.6
Reports
Average: 8.4
6.7
Campaign Tracking
Average: 8.1
7.8
Web Analytics
Average: 8.6
Read DataFeedWatch by Cart.com Reviews
Smartproxy
(151)4.6 out of 5
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Smartproxy is the most efficient way to test, launch, and scale your web data projects. Recognized as the Best Value Provider for 4 years in a row for offering premium quality products, a user-friendl

    Users
    • Founder
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 93% Small-Business
    • 6% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Smartproxy Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    74
    Ease of Use
    69
    Helpful
    51
    IP Quality
    51
    Proxies
    35
    Cons
    Expensive
    30
    Pricing Issues
    27
    Poor Customer Support
    13
    Proxy Issues
    10
    Data Restrictions
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Smartproxy features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    9.4
    Reports
    Average: 8.4
    9.7
    Campaign Tracking
    Average: 8.1
    9.9
    Web Analytics
    Average: 8.6
Product Description
How are these determined?Information
This description is provided by the seller.

Smartproxy is the most efficient way to test, launch, and scale your web data projects. Recognized as the Best Value Provider for 4 years in a row for offering premium quality products, a user-friendl

Users
  • Founder
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 93% Small-Business
  • 6% Mid-Market
Smartproxy Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
74
Ease of Use
69
Helpful
51
IP Quality
51
Proxies
35
Cons
Expensive
30
Pricing Issues
27
Poor Customer Support
13
Proxy Issues
10
Data Restrictions
8
Smartproxy features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
9.4
Reports
Average: 8.4
9.7
Campaign Tracking
Average: 8.1
9.9
Web Analytics
Average: 8.6
Read Smartproxy Reviews
OWOX BI
(296)4.9 out of 5
15th Easiest To Use in E-Commerce Analytics software
Save to My Lists
Entry Level Price:Starting at $99.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    OWOX BI is a leading data democratization platform. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. +150k digital analysts use OW

    Users
    • Chief Marketing Officer
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 48% Small-Business
    • 43% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • OWOX BI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    23
    Data Management
    14
    Helpful
    14
    Customer Support
    13
    Analytics
    8
    Cons
    Data Management Issues
    4
    Error Handling
    3
    Expensive
    2
    Integration Issues
    2
    Lack of Information
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • OWOX BI features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    9.7
    Reports
    Average: 8.4
    9.7
    Campaign Tracking
    Average: 8.1
    9.8
    Web Analytics
    Average: 8.6
Product Description
How are these determined?Information
This description is provided by the seller.

OWOX BI is a leading data democratization platform. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. +150k digital analysts use OW

Users
  • Chief Marketing Officer
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 48% Small-Business
  • 43% Mid-Market
OWOX BI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
23
Data Management
14
Helpful
14
Customer Support
13
Analytics
8
Cons
Data Management Issues
4
Error Handling
3
Expensive
2
Integration Issues
2
Lack of Information
2
OWOX BI features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.7
Reports
Average: 8.4
9.7
Campaign Tracking
Average: 8.1
9.8
Web Analytics
Average: 8.6
Read OWOX BI Reviews
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Leaders
High Performers
Contenders
Niche
Kissmetrics
Mixpanel
Appier AIRIS (formerly Woopra)
Heap | by Contentsquare
CAKE
Etail Solutions
OWOX
Bluecore
Fullstory
Syndigo
Segmentify
Profitero
MonkeyData
Glassbox
CustomerLabs 1PD Ops Platform
Metrilo
DataFeedWatch by Cart.com
Luigi's Box
Reviewbox
edrone
CartInsight
Mouseflow
PriceSpider Where to Buy
Putler
Littledata
Air360
DataWeave
Glew
Springbot
cux.io
Conjura
Brandquad
inte.ly
Stackline
Flipkart Commerce Cloud Selection Manager
MikMak
Peel Analytics
Webeyez
Smartproxy
Epsilo
Contlo
SmartScout
daasity
Triple Whale
Luz - Competitor Insights Platform
mindsite
Sellerise
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E-Commerce Analytics Topics

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Learn More About E-Commerce Analytics Software

What is E-Commerce Analytics Software?

Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels.

By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working.

Key Benefits of E-Commerce Analytics Software

  • Real-time data from a variety of sources related to an e-commerce business
  • Insight into customer behavior and demographics
  • Website data based on how users interact with the e-commerce store itself
  • Data to help refine personalization algorithms to better cater to individual customers

Why Use E-Commerce Analytics Software?

Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data.

Customer analytics — Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers.

Business intelligence — Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue.

Marketing analytics — Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate.

Who Uses E-Commerce Analytics Software?

E-commerce business owners — Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide.

Website developers — Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so.

Marketers — Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials.

E-Commerce Analytics Software Features

Reports — Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance.

Integrations — E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user.

Dashboards — Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately.

Web analytics — Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that.

Campaign tracking — A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics.

Product analytics — The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying.