LIONS Learning

Get ahead and stand out in the talent pool

In partnership with LIONS and Contagious, our suite of digital online marketing courses are designed to advance your creative effectiveness and excellence skills and thinking.

Where other programmes go broad on marketing skills and heavy on academic theory, our active learning is laser focused on creativity and evidence-based principles of effectiveness.

Master of Advertising Effectiveness

Make your advertising work better, more consistently, and more predictably by taking part in the Master of Advertising Effectiveness online learning programme – a course that will equip you with a deep understanding of the fundamental and evidence-based principles of advertising effectiveness.

LIONS Creative MBA

Develop the approaches, tools and perspective to take on any creative challenge your career will throw at you. The LIONS Creative MBA is your chance to learn from the pioneers of the creative industry. Using their knowledge, develop your own personal skillset to make eye-catching, effective work that delivers both business and personal growth.

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Mastering Modern Media: Effective Strategies for the Attention Economy

Reduce media wastage and improve ad effectiveness in the short and long term by joining this six-week course, created on a foundation of over 15 years of scientific evidence-based research. It will give you a deeper understanding of how attention data can be used in your day-to-day media and creative workflows.

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Unlocking the Influence of Culture: A Marketer’s Greatest Cheat Code

Unpack what culture is and how to use it by taking part in this six-week course. You’ll learn both the ‘know-why’ and the ‘know-how’ of culture and leave the course with the means to operationalise culture in your work and across your organisation.

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What our alumni have to say

“The Master of Advertising Effectiveness course is a great tool for any marketer. It’ll help you understand advertising better and, most importantly, help you improve what you are currently doing.”

Google

“The content of the Master of Advertising Effectiveness course is insanely valuable. Every marketer needs to do this course as it raises the bar on effectiveness across the board.”

IAG

“I would wholeheartedly say the Master of Advertising Effectiveness has been the best course I've ever taken, will be recommending to many, and will refer to the literature for the rest of my career.”

FCB

“The Master of Advertising Effectiveness is the best course I've done that bridges the gap between theory and application. This is something that often lacks in other courses that are too theoretical, not this one.”

ASB

“Months after completing the Master of Advertising Effectiveness programme, I'm continuing to help build a culture of effectiveness that flows through conversations and interactions with all areas of the business.”

“If it's the theory of advertising effectiveness that you're after, the Master of Advertising Effectiveness course is a thorough and clear run down. Presented by James Hurman, who knows the subject matter through and through, it's factually bang on and useful. Highly recommended.”

Magic Numbers

“The Master of Advertising Effectiveness is what I was looking for. The structure and logic were outstanding. I really enjoyed it. I'm already recommending it to clients.”

Mindshare

“The Master of Advertising Effectiveness is the best marketing program in the market! Clear and data-driven guidance, and a clever build up to the exam.”

Heineken

“The Master of Advertising Effectiveness is a highly thought out module sequence that effectively taught the fundamentals from start to finish. Super helpful from a client's initial briefing to campaign execution.”

BBDO

Meet your tutors

JAMES HURMAN

James is a globally recognised advertising effectiveness expert who’s spent over 20 years researching, publishing, practicing and teaching advertising effectiveness. He’s the author of two books on effectiveness, has won more than 50 advertising effectiveness awards, and was named the world’s number one strategic planning director by The Big Won Report.

KAREN NELSON-FIELD

Dr. Karen Nelson-Field is a renowned researcher who has helped transform global media measurement as the leader in human attention methodology. Having advised major agencies and brands and written about her experiences, she's a sought-after speaker and a best-selling author. As CEO of Amplified Intelligence, she leads in omnichannel attention measurement, offering innovative solutions in attention collection, media planning, and in-flight measurement, elevating media measurement for a global customer base.

MARCUS COLLINS

Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, ‘For The Culture’. His strategies and creative contributions have led to the launch and success of Google’s Real Tone technology, the Made In America music festival, and the Brooklyn Nets, among others.