Examples of the best entries from The WARC Awards, highlighting a campaign from Vanish by Havas

The WARC Awards 2025

Strategic brilliance, effective impact

The WARC Awards

The WARC Awards are back for 2025 seeking campaigns that show the world how strategic thinking leads to effective impact for brands and business. With twelve categories across five regions and our unique, consistent, rigorous judging framework, winning at the WARC Awards is proof positive of your success. Enter once to win in your region and for a shot at a coveted global Grand Prix – plus, if you're looking to boost your position in the WARC Rankings, remember the WARC Awards are one of a small number of global shows selected by our independent advisory board that can contribute to your score.

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How the Awards work

Stage 1

Enter in your region and compete for Bronze, Silver and Gold

Stage 2

All regional Gold winners are elevated to the global championship

Stage 3

Global Grand Prix winners are chosen by the super jury

Choose your region

Key dates

3 September 2024

2025 awards open for entries

16 October 2024

First deadline (fee increase)

13 November 2024

Second deadline (fee increase)

11 December 2024

Final deadline

How the entry process works

Step 1: Get the entry pack

Download the Entry Pack which contains all the information you need to enter the Awards – from details on categories and what judges are looking for, to an entry template and full rules for entering.

Get Entry Pack

Step 2: Submit your entry

When you are ready to upload your entry, click on Enter the Awards. You'll be taken through to the LIONS awards portal where you can register and upload your entry, as well as submit supporting images and video content.

Submit entry now

Entry fees:

Enter on or before 16 October: €555

Enter from 17 October to 13 November: €832.50

Enter from 14 November to 16 December: €1,110

2025 Global Jury Chairs

Matt Che

Christoffer Rönnblad

Marina Prieto

Nthabi Motsoeneng

Diana Frost

Matt Che

APAC Jury Chair
Chief Marketing Officer, Budweiser, APAC

Matt is CMO at Budweiser Asia Pacific and oversees marketing operations in China, Korea, India, and Southeast Asia, driving marketing-led business growth through leadership of marketing activities, including various international and regional brands such as Budweiser, Corona, Blue Girl, Hoegaarden, Harbin at Cass. In recognition of his continuous commitment to creative effectiveness, Matt has been selected to the Campaign Asia Power List as one of the top 50 most influential and purposeful marketers in Asia Pacific in 2022 and 2023. He was also one of the Top 10 CMO 2023 by Cannes Lions and a jury member for the 2024 Cannes Lions.

Christoffer Rönnblad

Europe Jury Chair
Chief Marketing Officer, Nordics, McDonald's, Nordics

Christoffer brings 15+ years of successful marketing and growth strategy development, for global leading consumer brands in the Nordics. He has a record of turning around commercially underperforming businesses through strategic marketing. As a visionary marketer working at the intersection of strategy, creative effectiveness, technology, and modern customer experience he is internationally awarded for world-class creativity, and continuously ranked as one of the top CMOs in his region. Born and raised in Helsinki and now living in Stockholm, Christoffer brings a Nordic perspective on business and life.

Marina Prieto

LATAM Jury Chair
Sr Director Brand, Insights, Media and Trade Marketing LATAM, PedidosYa, LATAM

Marina holds a bachelor's degree in business administration and began her marketing journey at Danone. There she fell in love with confectionery and held several positions at Mondelēz over the course of 16 years. During COVID she led a new businesses division before venturing out of her comfort zone and joining PedidosYa, a leading quick-commerce company. In 2023 Marina won 11 Cannes Lions for PedidosYa, including the Mobile Grand Prix. In 2024 Marina joined the Social & Influencers Jury and PedidosYa won a Creative Effectiveness Gold Lion – a huge achievement for a young brand.

Nthabi Motsoeneng

MEA Jury Chair
Chief Marketing Officer Africa and Middle East, Pernod-Ricard, Africa and Middle East

With over two decades of marketing expertise in global giants such as Tiger Brands, Kimberley-Clark, Tetra Pak, and Coca-Cola, Nthabi excels as CMO of Pernod-Ricard Africa & Middle East, spearheading consumer engagement with iconic brands like Jameson. Skilled in portfolio strategy, brand development, innovation, & purposeful marketing, Nthabi is energized by creative collaborations, human-centric businesses, and genuine relationships.

Diana Frost

North America Jury Chair
Global Chief Growth Officer, Kraft Heinz, Global

Diana has served as Global Chief Growth Officer for The Kraft Heinz Company since December 2023. She focuses on strategy, disruptive innovation, growth, and marketing excellence at a global level, driving a global culture of collaboration and creativity. Diana has been with Kraft Heinz since 2020, previously serving as Chief Growth Officer, North America from August 2022 to December 2023. Before that, she served as Head of North America Disruption and Canada Chief Marketing Officer from January to August 2022 and Chief Growth Officer, Canada, from September 2020 to December 2021.