We had a fantastic evening at the Cannes Lions International Festival of Creativity Unpacked event in Mumbai in collaboration with Cannes Lions and The Times of India 😍 Ed Pank kicked off the event with key insights from this year's festival, followed by Rica Facundo and Biprorshee Das, who shared key takeaways from the Creative Impact track. Partha Sinha and Sudhanshu Vats wrapped up the event with an engaging fireside chat on marketing’s influence in the boardroom. A big thank you to everyone who contributed to its success 👏 Stay tuned for our upcoming events in Hong Kong and Bangalore. #WARC #BoldMindsBoldMoves #APAC #Events #Marketing
WARC
Advertising Services
London, England 46,614 followers
WARC helps ambitious marketers (bold minds) make maximum impact (bold moves) with over 40 years of rigorous research.
About us
WARC provides the latest evidence, expertise and guidance to help marketers make bold moves. Our clients include the world's most prominent advertising and media agencies, research companies, universities and advertisers. WARC also publishes leading journals, including Admap and the Journal of Advertising Research. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA. WARC hosts annual case study competitions, including the WARC Awards and the WARC Media Awards. WARC was founded in 1985 and has offices in the UK, the US, and Singapore. In July 2018, it became part of Ascential plc, a global specialist information company. Book a demo to discover more: http://bit.ly/2STQpLK
- Website
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http://www.warc.com
External link for WARC
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Public Company
- Founded
- 1985
- Specialties
- Online marketing intelligence, Conferences, Journals, Advertising, Marketing, Research, Media, Awards, Data, marketing effectiveness, effectiveness, and evidence
Locations
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Primary
81-87 High Holborn
London, England WC1V 6DF, GB
Employees at WARC
Updates
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In marketing, we all love a good debate, but when it comes to brand vs. demand, it’s time to call a truce… We’ve published a first-ever report, in partnership with Stein IAS and LinkedIn, that introduces a new framework for planning and executing a unified Brand-to-Demand Experience (BDX) strategy. Based on extensive input from B2B leaders, it unpacks the BDX Model and gives you an actionable blueprint to drive full-funnel performance. Ready to break down the silos and create consistent, powerful marketing? Let’s do this 👉 https://loom.ly/x2qk44Y #MakeitWARC #MediaEffectiveness
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The luxury market is going through a significant shift in APAC. New values and consumer behaviours redefine what affluence truly means, materialism is on the out, and well-being and experiences are emerging as the latest markers of status and success. Check out the carousel for the key trends in our latest Spotlight APAC 👀 Read the series to explore the new dynamics and behaviours shaping modern luxury in APAC, such as: 👜 Saying goodbye to Western logos in an era of localised luxury 🔄 Shifting from materialism to meaning 🌴 Well-being as a platform for self-enrichment 🌏 Expanding the luxury universe to unlock more value across touchpoints WARC subscribers can explore the entire series here 👉 https://loom.ly/AIuefsE Not a subscriber? View the sample report here 👉 https://loom.ly/5cxMCo4 #WARC #BoldMindsBoldMoves #APAC #Luxury #Marketing
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Our latest Global Ad Trends report is all about Baby Boomers. Advertisers might find themselves overlooking this critical group... but that's a mistake 😲 Our Head of Content, Alex Brownsell, explains key data you can find in our carousel below: 1) One of the big things we set out to understand with this report is whether people take their media habits with them through their lives or if their behaviours change. We examined this through the lens of Baby Boomers and found that they are changing how they interact with media and content. 2) We compared how a specific age cohort behaved a decade ago versus today - in this case, people born between 1959 and 1970. The results showed that those same people spent far more media time with digital channels and platforms than in 2013. 3) Interestingly, the biggest growth area hasn't been social media but rather the digital extensions of the channels that host professionally produced content. Think connected #TV, digital audio, and online press. 4) Social media matters – there are many more grannies and granddads on #TikTok and #Instagram – but these platforms are ‘appointment viewing’ for older audiences. In markets like the UK and Australia, we’ve barely seen an increase in time spent with social media among Baby Boomers over the last decade. Tell us, did you forget about Baby Boomers? To dive deeper, check out the full report. Find the links in the comments 👇 #Boomer
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🇭🇰 Hong Kong marketers: Join us for Lessons in Creative Impact with WARC, organized by The Marketing Society, on October 15th at Ogilvy Hong Kong. Our Advisory SVP, Ed Pank, will share key insights and themes from the Creative Impact track at the Cannes Lions International Festival of Creativity 2024. What to look forward to: ✨ Learn how creativity can be a driver of business performance ✨ Explore building brands and capturing attention in a platform era ✨ Stay positive on the future of brand advertising (when many are declaring the concept dead 😐) Click here for all the details 👉 https://loom.ly/sKJKSDQ #WARC #BoldMindsBoldMoves #Events #Marketing #APAC
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To kick off Advertising Week in New York, WARC previewed The Multiplier Effect, a study we’ll be publishing in early 2025 as part of a coalition with Analytic Partners, BERA.ai, System1, and Prophet. We’ve come together to tackle a major problem facing marketers today: The separation of brand and performance advertising. As we shared on-stage yesterday: ✨ Brand and performance advertising work better as a truly combined force than as siloed activities – what we call the Multiplier Effect ✨ All advertising works in both the short-term and the long-term ✨ Brand advertising is the main driver of sales Our full study will take a deep, data-led dive into all these topics – as well as provide specific guidance and recommendations for CMOs on how their brands can tap into the Multiplier Effect. You can register your interest in the report here 👉 https://loom.ly/SXopUrc Finally, special thanks to Mike Menkes, Ken Favaro, Alex Banks, and Kate L. Price, who helped preview the study alongside our own Ann Marie Kerwin during our Advertising Week panel.
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Marketers, we know the struggle 😩 Making the case for investment and staying focused on building a brand for the long term can be a battle… That’s where we can help. You can partner with the global authority on marketing effectiveness to make the case for you. We can curate the data and strategic insights to create the confidence your business needs. Ready to make your case stronger? Find out more here 👉 https://loom.ly/pDfPUOE #Advisory Alexis Gresh
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Join us tomorrow at 9:30 am for the kick-off of Advertising Week NYC 🎉 Ann Marie Kerwin, Americas Editor at WARC, will moderate the panel 'Brand as 'multiplier'—why we need to rethink brand vs. performance' with Alex Banks of System1, Kate L. Price of Prophet, Ken Favaro of BERA.ai, and Mike Menkes of Analytic Partners. This session presents the latest thinking on high-impact advertising at a time when budgets are under considerable pressure. It is based on data from a first-of-its-kind coalition of effectiveness experts and will provide some initial findings from a study to be published in early 2025. We can't wait to see you there 👉 https://loom.ly/qPCKCWc
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Last chance to sign up for next week's Future of Media London event. Our very own Alex Brownsell will be speaking on Wednesday about Digital Media and it's changes. Use code WARC30 for a discount on your ticket: https://lnkd.in/ef_FM3AK
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Join WARC at Advertising Week New York in just 4 days 🎉 Our very own Ann Marie Kerwin, editor at WARC Americas, will be on stage presenting 'Brand as 'multiplier' – why we need to rethink brand vs performance'. You won't want to miss it! 👉 https://loom.ly/qPCKCWc