Regional winners and shortlists by category
Bronze
Unfollow Self:Hate
Brand
ING Bank
Advertiser
ING Bank
Agency
Jam Session Agency Bucharest
Market
Location
Bronze
Ronald McDonald House Roblox
Brand
Ronald McDonald House Charities
Advertiser
McDonald’s
Agency
Nord DDB Stockholm
Market
Sweden
Shortlist
Unplug Denmark
Brand
Norlys Energi
Advertiser
Norlys Energi
Agency
Accenture Song Denmark
Market
Denmark
Bronze
How Sage took business software from B2B to human-to-human
Brand
Sage
Advertiser
Sage
Agency
VCCP London
Market
United Kingdom
Bronze
Shortlist
Gold
Deals Stuck in Time
Brand
McDonald’s
Advertiser
McDonald’s
Agency
Nord DDB Stockholm
Market
Sweden
Quick-service restaurant McDonald's Deals Stuck in Time campaign used Google Street View to grow sales, visits and app downloads in Sweden.
McDonald's located old outdoor ads on Google Street View and installed new OOH ads price-matching the old deals before creating QR codes for each deal that consumers could scan to receive using the app.
As a result, app downloads increased by 65% and active users by 28%; visits rose by 11% and sales by 17%.
Shortlist
Talk to me – Re-imagining a film as gaming content and smashing box office targets
Brand
Altitude Films
Advertiser
Altitude Film Entertainment
Agency
Havas London
Market
United Kingdom
Shortlist
Silver
Human meat plant-based burger
Brand
Oumph!
Advertiser
Livekindly Company
Agency
Lola MullenLowe Spain
Market
Sweden
Shortlist
Classics can be remixed
Brand
Magnum
Advertiser
Unilever
Agency
Lola MullenLowe, Spain
Market
Europe
Talk to me – Reimagining a movie in the world of gaming to create box office success
Brand
Altitude Films
Advertiser
Altitude Film Entertainment
Agency
Havas, United Kingdom
Market
United Kingdom
Silver
Zlatý Bažant is not what it used to be
Brand
Zlatý Bažant
Advertiser
Heineken
Agency
THIS IS LOCO, Slovak Republic
Market
Slovak Republic
Bronze
The song that makes you strong
Brand
Barmer
Advertiser
Barmer
Agency
Accenture Song, Hamburg
Market
Germany
Shortlist
The pleasure residence
Brand
Magnum
Advertiser
Unilever
Agency
Lola MullenLowe, Spain
Market
United Kingdom
Dogcation
Brand
Spies
Advertiser
Nordic Leisure Travel Group
Agency
Robert/Boisen & Like-minded, Denmark
Market
Sweden
Gold
Big enough to make a difference
Brand
McDonald’s
Advertiser
McDonald’s
Agency
Nord DDB, Sweden
Market
Sweden
Fast-food giant McDonald’s Big Enough to Make a Difference campaign in Sweden, introduced initiatives focused on sustainability, the environment, and social responsibility, to increase brand trust, visit intent, and sales.
McDonald’s launched over 20 initiatives, expanding its electric car charging network, creating biodiversity initiatives, publishing children’s books, contributing to its charities, reducing its litter and more.
During and beyond the campaign, visits and sales consistently increased.
Bronze
IF helps a lot
Brand
If P&C Insurance
Advertiser
If P&C Insurance Company
Agency
Åkestam Holst NoA, Sweden
Market
Nordics
Bronze
“This is ridiculous” – New Heinz pasta sauces, a case for winning in an adjacent category
Brand
Heinz
Advertiser
Kraft Heinz Company
Agency
VML, Spain
Market
United Kingdom
Shortlist
Bum's the word: How Anusol smashed taboos and unlocked record growth
Brand
Anusol
Advertiser
Church & Dwight
Agency
The Gate London, United Kingdom
Market
United Kingdom
Gold
Absolutely Heinz – Bringing two iconic household brands together to go absolutely viral
Brand
Heinz
Advertiser
Kraft Heinz Company
Agency
VML, Spain
Market
United Kingdom
Condiment brand Heinz partnered with vodka brand Absolut to create a limited-edition vodka pasta sauce released in the UK, aiming to increase product awareness for Heinz and new occasions consumption for Absolut.
The product incorporated elements from both brands, and the 'Absolutely Heinz, Ridiculously Good' campaign utilised influencers and selected fashion magazines, billboards, and social media to advertise the sauce, integrating the iconic Absolut 80s print campaign.
The collaboration campaign reached over 0.5bn earned media impressions, the hashtag #AbsolutelyHeinz went viral, and the product sold out instantly and topped the category.
Bronze
Your place is in the kitchen only when you want it to be
Brand
Tazz
Advertiser
HCL Online Advertising
Agency
Jam Session Agency, Romania
Market
Romania
Shortlist
Anne de Gaulle
Brand
Fondation Anne de Gaulle
Advertiser
Fondation Anne de Gaulle
Agency
Havas, Paris
Market
France
The world’s first FIFA-conform squared ball – By Allianz
Brand
Allianz
Advertiser
Allianz
Agency
Edelman, Germany
Market
Germany
Eat more veggies feat. Sing my recipe
Brand
Knorr
Advertiser
Unilever
Agency
PHD, Germany
Market
Germany
Shortlist
Gold
Me, my autism & I
Brand
Vanish
Advertiser
Reckitt
Agency
Havas, United Kingdom
Market
United Kingdom
Vanish, a brand of stain removal laundry additive products, partnered with the Ambitious about Autism charity to release a campaign video about the emotional importance of familiar clothes to autistic people.
Vanish created a film about how clothes can offer emotional comfort to autistic people and how its product aids that.
The film went viral on TikTok, the story was featured across national tabloids, academic journals and disability support websites, and both brand relevance and product sales increased.
Bronze
Vaginas uncensored
Brand
Bodyform
Advertiser
Essity
Agency
Tangerine Communications, United Kingdom
Market
United Kingdom
Shortlist
If your mouth could talk, it would ask for Polident
Brand
Polident
Advertiser
Haleon
Agency
FCB London, Publicis Leon London
Market
Global
Turning the ship in stormy seas
Brand
P&O Ferries
Advertiser
DP World
Agency
Publicis London, United Kingdom
Market
United Kingdom
