Research Methodology Full Report
Research Methodology Full Report
Research Methodology Full Report
[attachment=16892] OBJECTIVE OF THE STUDY Every Research study has certain objectives; there is no study without the objective because objectives are purpose of the study. No study serves any existence without its significance. Thus they are the backbone on which the body of the study stands. 1. The objective of my study is to understand and critically analyze the recruitment and selection procedure at Star Wire (India) Ltd. 2. How candidates are properly selected according to the selection criteria? 3. Various Recruitment and Selection procedures undertaken at Star Wire (India) Ltd.? 4. Various intervals at which Selection process takes place at
Star Wire (India) Ltd.? 5. Performance of employees after Recruitment and Selection process?
SCOPE OF THE STUDY The ability of the firm to meet current obligation; The extent to which firm has used its long term solvency by borrowing funds; The efficiency to which firm is utilizing its assets in generating sales revenue; and The overall operating efficiency and performance of the firm. To study the recruitment and selection of the junior manager supervisors and workers To know about the employees satisfaction level regarding their recruitment and selection procedure
RESEARCH METHODOLOGY
Meaning of Research Research in common parlance refers to search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. Types of research The basic types of research is as follows: 1. Descriptive VS. Analytical: Descriptive research includes survey and fact finding enquires of different kinds. In analytical research, on the other hand, the researcher has to use facts or information already available, and analysis these to make a critical evaluation of the material. 2. Applied VS. Fundamental: Research can either be applied or action Research or
fundamental to basic or pure research. Applied research aims at Finding a solution for an immediate problem facing a society or an business Organization where as fundamental research mainly concerned with Generalizations and with the formulation of the theory. 3. Quantitative VS. Qualitative: Quantitative research is based on the Measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity. Qualitative research, on the other hand, is concerned with qualitative phenomena, i.e. phenomena 4.Conceptual VS. Empirical: Conceptual research is that related to some ideas or theory. It is generally used by philosophers and thinkers to develop new
DESCRIPTIVE RESEARCH DESIGN: Descriptive research studies are those studies which are concerned with described the characteristics of particular individual. In descriptive as well as in diagnostic studies, the researcher must be able to define clearly, what he wants to measure and must find adequate methods for measuring it along with a clear cut definition of population he want to study. Since the aim is to obtain complete and accurate information in the said studies, the procedure to be used must be carefully planned. The research design must make enough provision for protection against bias and must maximize reliability, with due concern for
the economical.
Advantages High accuracy level. Better understanding . Good conclusion. More reliable. provide good knowledge. feasible data. Disadvantages It is time consuming Sometimes accuracy is not there because of lack of data Sometimes accuracy is not there because of the responsive error
Research methodology
Research methodology.doc (Size: 1.23 MB / Downloads: 57) 1.1 Scope of the study: The study would try to throw some insights into the existing services provided by the banks and the gap between the customer expectations, perceptions and the actual state of performance. The results of the study would be able to recognize the lacunae in the system and thus provide key areas where improvement is required for better performance and success ratio. 1.2 Research Objectives: (1) To find out the level of expectation and the level of perception of the customers from the services offered by the banks. (2) To compare the level of perception and
expectation of the services offered by the banks. (3) To know which service quality dimension the bank is performing well and in which dimension it needs improvement. (4) To know the preference towards the public sector and private sector banks. 1.3 Sampling Design: Targeted banks: ICICI,HDFC,SBI,BOB Sampling Frame: All the customers of four banks in Ahmedabad. Sampling Unit: Any customer of four banks in Ahmedabad. Sampling Area: Ahmedabad. Sampling Method: Non- Probability Convenience Sampling
Research tool : SERVQUAL Analysis. SERVQUAL is an instrument for measuring how customers perceive the quality of a service. In the mid-1980s Berry and his colleagues Parasuraman and Zeithaml began to investigate what determines service quality and how it is
evaluated by customers. As a result of their study they developed the SERVQUAL instrument for measuring service quality, which initially included 10 service quality dimensions, which were later reduced to the following five: tangibles, reliability, responsiveness, assurance and empathy. The instrument is based on the idea of the disconfirmation model, in other words on the comparison of customers expectations with their experiences from the service. Usually, the five dimensions of the instrument are described through the use of 22 attributes an respondents are asked to state (on a sevenpoint scale from Strongly disagree to Strongly agree) what they expected from the service and how they perceived the service. This instrument has been widely used by researchers, but still, there are some controversies in its applicability across different service industries. In some
studies the five dimensions of the instrument (determinants) have been found to be unstable across different types of services. Therefore, the SERVQUAL tool should be applied very carefully and the set of determinants and attributes used should be adapted to the specific situation. Chi-Square test of independence The test is applied when there are two categorical variables from a single population. It is used to determine whether there is a significant association between the two variables. For example, in an election survey, voters might be classified by gender (male or female) and voting preference (Democrat, Republican, or Independent). We could use a chi-square test for independence to determine whether gender is related to voting preference. This approach consists of four steps: (1) state the hypotheses, (2) formulate an analysis plan, (3) analyze sample data, and (4) interpret results.
1.7 Hypothesis: A chi- square test for independence has been conducted for knowing the relation between the age group and the preference towards the two types of banks. Ho: Preference towards public/private sector banks and age group are independent of each other. H1: Preference towards public/private sector banks and age group are dependent of each other. 1.8 Limitations of the Study: Respondents may give biased answers for the required data. Some of the respondents did not like to respond. In our study we have included 50 customers of each bank because of time limit. Reference: http://seminarprojects.com/Thread-research-methodology-fullreport#ixzz20OEPXxov
study has certain objectives; there is no study without the objective because objectives are purpose of the study. No study serves any existence without its significance. Thus they are the backbone on which the body of the study stands. 1. The objective of my study is to understand and critically analyze the recruitment and selection procedure at Star Wire (India) Ltd. 2. How candidates are properly selected according to the selection criteria? 3. Various Recruitment and Selection procedures undertaken at Star Wire (India) Ltd.? 4. Various intervals at which Selection process takes place at Star Wire (India) Ltd.? 5. Performance of employees after Recruitment and Selection process?
The ability of the firm to meet current obligation; The extent to which firm has used its long term solvency by borrowing funds; The efficiency to which firm is utilizing its assets in generating sales revenue; and The overall operating efficiency and performance of the firm. To study the recruitment and selection of the junior manager supervisors and workers To know about the employees satisfaction level regarding their recruitment and selection procedure
RESEARCH METHODOLOGY
Meaning of Research Research in common parlance refers to search for knowledge. Once can also define research as a scientific and
systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. Types of research The basic types of research is as follows: 1. Descriptive VS. Analytical: Descriptive research includes survey and fact finding enquires of different kinds. In analytical research, on the other hand, the researcher has to use facts or information already available, and analysis these to make a critical evaluation of the material. 2. Applied VS. Fundamental: Research can either be applied or action Research or fundamental to basic or pure research. Applied research aims at Finding a solution for an immediate problem facing a society or an business Organization where as fundamental
research mainly concerned with Generalizations and with the formulation of the theory. 3. Quantitative VS. Qualitative: Quantitative research is based on the Measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity. Qualitative research, on the other hand, is concerned with qualitative phenomena, i.e. phenomena 4.Conceptual VS. Empirical: Conceptual research is that related to some ideas or theory. It is generally used by philosophers and thinkers to develop new concept or to reinterpret existing ones.
Descriptive research studies are those studies which are concerned with described the characteristics of particular individual. In descriptive as well as in diagnostic studies, the researcher must be able to define clearly, what he wants to measure and must find adequate methods for measuring it along with a clear cut definition of population he want to study. Since the aim is to obtain complete and accurate information in the said studies, the procedure to be used must be carefully planned. The research design must make enough provision for protection against bias and must maximize reliability, with due concern for the economical.
Advantages High accuracy level. Better understanding . Good conclusion. More reliable.
provide good knowledge. feasible data. Disadvantages It is time consuming Sometimes accuracy is not there because of lack of data Sometimes accuracy is not there because of the responsive error
Research methodology
Research methodology.doc (Size: 1.23 MB / Downloads: 57)
1.1 Scope of the study: The study would try to throw some insights into the existing services provided by the banks and the gap between the customer expectations, perceptions and the actual state of performance. The results of the study would be able to recognize the lacunae in the system and thus provide key areas where improvement is required for better performance and success ratio. 1.2 Research Objectives: (1) To find out the level of expectation and the level of perception of the customers from the services offered by the banks. (2) To compare the level of perception and expectation of the services offered by the banks. (3) To know which service quality dimension the bank is performing well and in which dimension it needs improvement. (4) To know the preference towards the public sector and
private sector banks. 1.3 Sampling Design: Targeted banks: ICICI,HDFC,SBI,BOB Sampling Frame: All the customers of four banks in Ahmedabad. Sampling Unit: Any customer of four banks in Ahmedabad. Sampling Area: Ahmedabad. Sampling Method: Non- Probability Convenience Sampling
Research tool : SERVQUAL Analysis. SERVQUAL is an instrument for measuring how customers perceive the quality of a service. In the mid-1980s Berry and his colleagues Parasuraman and Zeithaml began to investigate what determines service quality and how it is evaluated by customers. As a result of their study they developed the SERVQUAL instrument for measuring service quality, which initially included 10 service quality dimensions, which were later reduced to the
following five: tangibles, reliability, responsiveness, assurance and empathy. The instrument is based on the idea of the disconfirmation model, in other words on the comparison of customers expectations with their experiences from the service. Usually, the five dimensions of the instrument are described through the use of 22 attributes an respondents are asked to state (on a sevenpoint scale from Strongly disagree to Strongly agree) what they expected from the service and how they perceived the service. This instrument has been widely used by researchers, but still, there are some controversies in its applicability across different service industries. In some studies the five dimensions of the instrument (determinants) have been found to be unstable across different types of services. Therefore, the SERVQUAL tool should be applied very carefully and the set of determinants and
attributes used should be adapted to the specific situation. Chi-Square test of independence The test is applied when there are two categorical variables from a single population. It is used to determine whether there is a significant association between the two variables. For example, in an election survey, voters might be classified by gender (male or female) and voting preference (Democrat, Republican, or Independent). We could use a chi-square test for independence to determine whether gender is related to voting preference. This approach consists of four steps: (1) state the hypotheses, (2) formulate an analysis plan, (3) analyze sample data, and (4) interpret results. 1.7 Hypothesis: A chi- square test for independence has been conducted for knowing the relation between the age group and the preference towards the two types of banks. Ho: Preference towards public/private sector banks and age
group are independent of each other. H1: Preference towards public/private sector banks and age group are dependent of each other. 1.8 Limitations of the Study: Respondents may give biased answers for the required data. Some of the respondents did not like to respond. In our study we have included 50 customers of each bank because of time limit. Reference: http://seminarprojects.com/Thread-research-methodology-fullreport#ixzz20OEPXxov