POWER PHRASES

1. Inflation diminishes purchasing power. Death totally destroys purchasing power. Life
Insurance restores purchasing power.

2. Life Insurance is something you have to buy when you can get it and don’t need it.

3. Never look for bargains in parachutes, brain surgeons, or Life Insurance.

4. The day you walk out a Million will walk in. What can create a million that fast? –
Life Insurance!

5. Saving accounts are like toothpastes – Easy to get out but impossible to put in.

6. High income people have difficulty saving money.

7. Companies are built around people and when people fall apart quite often companies
fall apart.

8. Life Insurance is the foundation of all financial planning.

9. No one dies at the right time but always at the wrong time. No one can guarantee
time, but life Insurance can guarantee money.

10. Life expectancy table shows no person will ever pay as much as insurance pays out.

11. No one likes life insurance but everybody likes what life insurance can do to them.

12. My company’s money is not only discounted but also guaranteed. You never pay
more than the amount that will be paid out to you.

13. No substitute for life insurance. Why? It pays the most when it’s needed the most.

14. There’s a price tag on doing something about the problem – Costs only interest!
There’s also a price for not doing – Costs the full amount!

15. You spend your lifetime building up a business. Your family may not be able to keep
it. If it’s worth building up it must also be worth keeping.

16. The family should be left with something that will take care of them – not something
that they will have to take care of.

17. Life Insurance is actually a price tag you put on yourself.

18. My clients hire me simply to accumulate guaranteed cash, which they find hard to do.
19. A person needs credit to live, but cash to die.

20. Good health is always on a day-to-day basis.

21. Everyone lives one heartbeat at a time.

22. A smart person can make money. A genius keeps it.

23. Lie insurance is adding more assets not creating more liabilities.
- Saving more money not spending more.
- Owning more cash not owing more.

24. An estate represents a lifetime of effort. Some end up giving it all back. Never really
owned it – just leased and lost it to Tax Collectors and Creditor.

25. If there is no money to retire, you may as well expire.

26. Men buy life insurance not because somebody has to die, but because somebody has
to go on living.

27. Death comes everyday to some and someday to everyone.

28. Friends, relatives and associates seldom pay their last respects with money.

29. Some people think life insurance is an expense or a luxury only a few can afford.
Apparently it is a basic necessity that everyone should have.

30. People always run out of time but their families should not run out of money.

31. Life insurance is like a spare tire. You buy it when you don’t need it.

32. I can create for you more cash than you can ever accumulate.

33. Children who have lost their father should not inherit a part-time mother.

34. Life insurance is so basic for the security of the family, It is the only thing that you
can build up designed not to fall apart. Business can fall apart. Investments can fall
apart. Even friends and relationships can fall apart.

35. When you fall apart – Creditors come first. Next come the BIR with the estate tax.
Your family comes last. The only way you can make your family come first is thru
life insurance. Because your family has the right to go on living. Only Life Insurance
protects that right.

36. A car is insured for what it’s worth… the house too… but the most precious asset
your family owns which is irreplaceable is your LIFE.
37. No one is insured for more than his life is worth.

38. The only thing I want to do for you is create money. Your banker can not do that.
Your lawyer can not do that. Your accountant can not do that. Even your business can
not do what I can do.

39. There will always be no extra money for the premium if priorities are not set right.
Family should come first and not the business or the luxuries because your family has
the right to go on living. It is your responsibility to protect that right.

40. An Estate can also be a frozen asset.

41. One day you’ll have to take care of an old man. That old man is you…

42. The greatest fear of a retiree is that he may outlive his savings.

43. The person whose future is guaranteed is better off than the person who isn’t.

44. Most people have two problems; first, to accumulate, then, to conserve.

45. Let me insure the standard of living of your family.

46. To be old is bad enough, but to be old and poor is worse.

47. Retirement is a long and expensive weekend.

48. There’s a price tag on everything. Doing nothing, will cost you 100s of thousands &
even a million.. Doing something, will cost you only a few thousands..

49. The best prospect is the person with a problem – all kinds of ASSETS, but NO
MONEY.

50. No one cares how much you know until they know how much you care.

51. WARNING! The Tax Collector has determined that dying can damage your wealth.

52. Man buys life insurance not for the big returns ON their money, but for the certain
return OF their money.

53. Don’t Live rich and Die Poor

54. Only an orphan can tell how much insurance you can get
55. Only a widow can tell you the cost of not getting life insurance

56. Most people BUY not because they believe but because the SALESPERSON
BELIEVES.

57. You know, there are two kinds of mistakes: Little ones and big ones.
The little ones, your family can absorb. The big ones, will absorb your family.

58. Most estates, someday, will fall apart – not because you did something wrong but
because you did nothing; that’s what’s wrong.

59. There is an INEVITABLE GAIN in the life insurance contract.

60. Expand your partner’s insurance because the day he “walks out“ his wife may want
her “ money out”

61. Life insurance is the only way you can balance your will if it doesn’t balance now.

62. I can show you how to make gifts to your grandchildren in such a way that they never
forget you.

63. If only a wife knew what every widow knows, no home would be without adequate
insurance.

64. Our job is to put money in the hands of the people who need it at the exact moment
they need it.

65. The best gift a father can leave his children is a full time mother.

66. I represent a very important client, the person you are going to be in 30 years.

67. My job and my company’s job is to take care of the future.

68. Insurance is buying tomorrow’s needs at today’s price.

69. Life Insurance is a lousy investment but an excellent asset.

70. You can spend your savings (assets) in your lifetime and have them replaced when
you die.

71. Life insurance is a substitute for money you have not yet accumulated.

72. Making money is easy. Keeping it is the hard part. Life insurance makes it easy to
keep it.
73. I’d like to help you keep together what you have put together.

74. There’s a need for you to solve permanent problems with permanent solutions.

75. If income is not allocated it will be spent.

76. We plan for the worst but hope for the best.

77. You have 2 options how you want your family to be when you die.
a) Poorer than you are today ….. or
b) Richer than you are today.

78. If you die at the wrong time, this may be the only money your family may get.

79. You may use up all your money before you retire.

80. Anything less than P 100K a year savings is not a decent retirement program.

81. The policy of doing nothing can never make a man successful. It is sheer folly to
delay.

82. The saddest word in your language is not “unloved” but “unloving.” Life insurance is
your love letter to your family.

83. I am here to teach your husband how to write a love letter to your children.

84. Less than 20% ever write down a plan to secure the future of their family. Are you
also guilty of loving your family in a haphazard way?

85. It’s amazing how you can make more money thru sound financial planning than by
any other means.

86. We cannot avoid getting old, but we can avoid getting poor.

87. Putting off until tomorrow what should have been done yesterday is simply financial
suicide.

88. There is substantial penalty for delayed deposits.

89. Somebody will always have to pay the premium someday.

90. Better to have it when you don’t need it that not to have when you need it.

91. What we are really doing here is to give your children Access to Success. Isn’t that
the reason why they are going to school?
92. All of us will one day run out of time. But our family should not run out of money.

93. There will always be unforeseen looses. If you think you are prepared for that, fine.
You’re the boss. You’ve got to pay for it.

In Motivating the Prospect

 When you die, there will be three deaths; a husband a father, and an income. The first
two deaths are irreplaceable – but I can help the third.

 The family that needs a home while you are here will need it twice as badly if you are
not here.

 Life insurance makes your money work for you when you are through working for it.

 The heaviest burden an old man can carry is an empty wallet.