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A.Time horizon.
It indicates the time when the money will be
needed. To note, the longer the time horizon, the
more risky (and potentially more lucrative)
investments can be made.
B. Risk tolerance.
Investors may let go of the possibility of a large
gain if they knew there was also a possibility of a
large loss (they are called risk averse); while
others are more willing to take the chance of a
large loss if there were also a possibility of a large
gain (they are called risk seekers). The time
horizon can affect risk tolerance.
C. Liquidity needs.
Liquidity refers to how quickly an investment can
be converted into cash (or the equivalent of
cash). The liquidity needs usually affect the type
of chosen investment to meet the goals.
8. To respond to emergencies .
Emergencies may happen anytime and these
can be expensive so , there is a need to get
prepared rather than potentially become another
victim of an emergency .
9. To mitigate losing your job or getting hurt .
Bad things can happen to anyone , such as
losing a job , business bankruptcy or crisis ,
being injured or becoming too sick to work .
Therefore , having savings is the key to resolve
such a dilemma .