Session5 P
Session5 P
Session5 P
Capacity Decisions
Asset Sizing & Timing: Tesla
Asset
Location:
Tesla
GM reducing capacity is a good
pre-emptive decision
Capacity Strategy models
Lead Policy
Predicted demand
Volume
Lag Policy
Time
When to Lead?
• Commodity products with little differentiation
• Pricing competitive
• Service levels are critical
• No loyalty, lack of capacity leads to lost sale
• Huge after market sales (ex razors, printers)
When can afford to lag?
• Compete on IPRs
Time
0-30 days 1-18 months 1-5+ years
Horizon
Planning
Hours or days Weeks or months Quarters or years
Buckets
Capacity expansion
Optimal allocation
(contraction) of hard-
of existing capacity
to-flex resources
Schedule for
Decisions
existing resources Capacity levels of
Capacity technology
easy-to-flex
resources
Capacity location
An Example
reject
2 min IV
RM II
Question
RM II reject
IV 2 min
Performance Measures
• Cycle time
– time between 2 successive units on the line
– Same as the time of the slowest workstation (bottleneck)
– Bottleneck controls the speed of the process
RM II reject
IV 2 min
Question
3 min (20units/hr)
4 min (15units/hr) 6 min (10units/hr)
RM I
I II III Inspect ship
RM II reject
IV 2 min (30units/hr)