steam

He highlighted an example from history - James Watt is synonymous with the steam engine, even though he improved it rather than invented it.

This shift to curb overspending picked up steam at the end of last year.

But then the bravado behind those boastful campaign pledges lost steam this month.

That part of the case, Caspar said, is moving forward "full steam ahead," with discovery set to end in July.

Because you lose steam after the 40th, 50th appointment of walking a buyer and telling them the story, showing them the techniques, showing them the product — you start to sound like a broken record.