ABEDIN

CONSULTANCY
GROUP
 Transform your brand into a conversation starter.

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 OUR BRAND 04 13 TYPOGRAPHY
CONTENTS Philosophy 05 14 Font
15 Heading
LOGO 06 16 Sub-heading
Logo variations 07-08 17 Body
Clear space 08 18 Example
Min. sizes 09
19 CONTACT
COLOURS 10
Primary colors 11
Secondary colours 12

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 OUR BRAND

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 ACG is a pussy bitch com- ACG is a pussy bitch com-
PHILOSOPHY pany blah blah blah blah pany blah blah blah blah
balkgjnfjkasjndhfbuyamsek- balkgjnfjkasjndhfbuyamsek-
cfiajslkdtu fgnj aushkjdlf- cfiajslkdtu fgnj aushkjdlf-
guansdfjlkg,ahsdnbzjfkasdhf guansdfjlkg,ahsdnbzjfkasdhf
nilukaskudnfhnalkuse,df- nilukaskudnfhnalkuse,df-
haszidf haszidf

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 LOGO

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 LOGO VARIATIONS
2
1

X
X X

X
ACG

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 LOGO VARIATIONS
2
3

ACG
4
ABEDIN
CONSULTANCY
GROUP

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 CLEAR SPACE
2
1

X
X X

ACG
X

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 COLOURS

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 PRIMARY
COLOURS ACG PINK

CMYK C: 0, M: 99, Y: 37, K: 0

RGB R: 237, B: 23, G: 103
HEX #ed1767

ACG CHARCOAL

CMYK C: 69, M: 68, Y: 64, K: 74

RGB R: 36, B: 31, G: 32
HEX #241f20

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 TYPOGRAPHY

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 TYPEFACE ROBOTO
Roboto is a neo-grotesque sans-serif typeface family
described as modern, yet approachable.

Aa
Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvw
1234567890-&*#@?!/(.,:;)

Aa
Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvw
1234567890-&*#@?!/(.,:;)

Aa
Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvw
1234567890-&*#@?!/(.,:;)

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 USAGE Headings typograhy
The primary typeface for Titles and Sub-Headings is Roboto
Bold.

36 pt
Titles

All Titles on written and online documents should be supported

by using 36 pt font size.

14 pt
Sub-Headings

All Sub-Headings on written and online documents should be

supported by using 14 pt font size, and the ACG PINK colour
scheme.
Sub-Headings should ALWAYS be IN CAPS.

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 USAGE Light titles typograhy
The primary typeface for Light Titles is Roboto Light.
Light Titles are only used mid-document, and never as a
main title.

36 pt
Titles

All Light Titles on written and online documents should be

supported by using 36 pt font size.

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 USAGE Body typograhy
Body typography consists of introductory text, and pure body text.
Introductory Text uses Roboto Medium.
Pure Body Text uses Roboto Light.

11 pt
Introductory Text

All titles on written and online documents should be supported

by using 11 pt font size.
Introductory text is to be located below any Titles or Light Titles
but is not always necessary.

11 pt
Pure Body Text

All Pure Body Text on written and online documents should be

supported by using 11 pt font size.
Any text on a document which does not classify as any of the
previous ones should be in this format.

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 VISUAL EXAMPLE This is a Title
This is a Light Title
SUPPORTED BY A SUB-HEADER

Followed by a little introductory text from a long time ago in a

galaxy far far away...

Where the story simply continues by adding a hint of Pure Body

Text using the beautiful Roboto Light font.

If we want to try out any of these we can find the Roboto typeface
family at: https://fonts.google.com/specimen/Roboto

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 CONTACT

BRAND GUIDELINES MAY 2017 Abedin Consultancy Group LLP // 18

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