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This document provides branding guidelines for a company, outlining their logo, colors, fonts and usage rules. It describes the primary and badge logos in different colorways and specifies clear space around the logos. Rules are defined that prohibit stretching, distorting, recoloring or rearranging the logo. The color palette and fonts used in the brand identity are also defined.

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designfreke
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52 views

Untitled 1

This document provides branding guidelines for a company, outlining their logo, colors, fonts and usage rules. It describes the primary and badge logos in different colorways and specifies clear space around the logos. Rules are defined that prohibit stretching, distorting, recoloring or rearranging the logo. The color palette and fonts used in the brand identity are also defined.

Uploaded by

designfreke
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Brand

Guidelines
Shaping Our Brand.
This document exists to give you the rundown of
our brand. We care about cultivating it, and it grows
by consistency from corner-to-corner. Refer to this
guideline for all things visual identity, and together
we can shape our brand into something great.

Primary Logo ........... 4 Color Palette ........... 9


Badge Logo ............. 5 Font Library............. 11
Clear Space ............. 6 Font Usage .............. 12
Logo Rules .............. 7 Examples ................ 13
Our Logo
Primary Logo

Our main visual asset is our logo in


it’s primary lockup. The logo can be
used in the following colorways.

A | Full color on white


B | White on black
A B
C | Full color on lime
D | Negative on green

C D

Our Logo 4
Badge Logo

9ďīĮĪķ­īÐĮĨ­ÆÐĮșĨīďťăÐĨðÆĴķīÐĮșďī
åďīĴďķÆìĨďðĊĴĮĴì­ĴĊÐÐÌĮďĉÐŦ­īÐș
our badge logo can be used.

A | Full color on white


B | Lime and green on black
A B
C | Green on lime
D | Lime on green

C D

Our Logo 5
Clear Space

We want our logo to shine, no matter


where it lives. To do so, it needs to have
ample clear space.

”Ðì­ŒÐÌÐťĊÐÌĨ­ī­ĉÐĴÐīĮĴďĉ­āÐ
sure no other elements encroach on this
clear space.

Since our badge logo is used with more


Ŧ­īÐșðĴðĮĊďĴīÐĮĴī­ðĊÐÌÅřÆăЭīĮĨ­ÆÐȘ
As shown, it is able to be on top of other
elements. If it is behind elements, make
sure the name and arrow are easily seen. Hey there, grad!

Get ready Your new


for new dream job
horizons! is here.

Our Logo 6
Logo Rules 1. 2. 3.

1. Do not stretch or distort the logo


in any way.

2. Do not change the color of our logo


beyond the allowable color options.
4. 5. 6.
3. Do not rotate the primary logo.

4. Do not change the transparency


of the logo.

5. Do not add effects to the logo.

6. Do not rearrange the logo’s elements.

7. Do not put the logo on a background


that deems it illegible or unappealing. 7. 8. 9.

8. Do not change the size of the elements.

9. Do not render under poor resolution


or sharpness.

Our Logo 7
Our Colors
Color Palette
Black
HEX #141a17
C: 75 M: 64 Y: 68 K: 78
R: 20 G: 26 B: 23

Our colors add energy to our identity.


Black and white are the base colors of
our palette, with green and lime serving
as accents. All four of our colors can be

Green
used in the same layout.
HEX #00cc66
C: 71 M: 0 Y: 83 K: 0
R: 0 G: 204 B: 102

Lime
HEX #ccff33
C: 25 M: 0 Y: 100 K: 0
R: 204 G: 255 B: 51

White
HEX #ffffff

Our Colors 9
C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255
Our Fonts
Aa
Font Library

Three fonts build the typography system


of our brand. Prompt Black is used in our Prompt Black

Aa
wordmark and is the most distinguished Wordmark | Headers
font in our library. Headers should be in
Prompt Black as often as possible.

Barlow Regular is our workhorse font,


being used for all body text as well as
captions and subheaders.

When text needs to be emphasized, or


an additional subheader style is needed,
Barlow Medium Italic should be used. Barlow Regular

Aa
Body text | Captions | Subheaders

Barlow Medium Italic


Our Fonts 11
Subheaders | Emphasized Text
Font Usage
This is a bold,
The adjacent examples showcase how
to use the three brand fonts together.
big headline.
When selecting color pairings for fonts, This is a subheader option.
always ensure there is enough contrast
to provide ample legibility.

Another subheader option looks like this.


This is what body text looks like. Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Vivamus porta in sem
at egestas. Sed ultrices diam nibh. In pulvinar sit amet
ante id condimentum.

To make a point,
you can use two fonts.
Our Fonts 12
Examples
Reach your dreams
without a degree.

Banner Design
T-Shirt Design
Instagram Posts
For questions about using these guidelines,
contact [email protected]

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