Policies and standards

Rochester Post Bulletin
The Rochester Post Bulletin on Friday, March 25, 2022, in Rochester.
Joe Ahlquist / Post Bulletin

We believe that transparency and honesty are at the center of good journalism. We strive for this in our coverage and conduct. This section of our site is a part of that effort and a part of our involvement with the Trust Project, a global network of news organizations working to amplify journalism's commitment to transparency, accuracy, inclusion and fairness. Learn more about the Trust Project.

Here we describe our standards for how we report the news, who our leadership team is, how you can contact us, our mission and more. We hope it provides you — our reader — a transparent look at the ideals, people and processes that guide the work we do in the community we share.

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Mission statement and coverage priorities

The Post Bulletin is the longstanding news leader in southeastern Minnesota, with the largest, most experienced team of journalists in this corner of the state. Thus, we aim to provide the most local coverage and the best quality of coverage available in Rochester and the surrounding region. Our goal is to inform readers about things that make a difference in their daily lives, from the workings of government to the quality of the education their children receive to the safety of their neighborhoods. Our readers consist of young and old, liberal and conservative, or any number of the races and ethnic backgrounds of people who have called this place home. Our readers share an attachment and dedication to this place.

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Ethics policy

Forum Communications Co. newsrooms abide by the Society of Professional Journalists Code of Ethics, which is below.

Preamble
Members of the Society of Professional Journalists believe that public enlightenment is the forerunner of justice and the foundation of democracy. Ethical journalism strives to ensure the free exchange of information that is accurate, fair and thorough. An ethical journalist acts with integrity.

The Society declares these four principles as the foundation of ethical journalism and encourages their use in its practice by all people in all media.

Seek Truth and Report It
Ethical journalism should be accurate and fair. Journalists should be honest and courageous in gathering, reporting and interpreting information.

Journalists should:

  • Take responsibility for the accuracy of their work. Verify information before releasing it. Use original sources whenever possible. 
  • Remember that neither speed nor format excuses inaccuracy. 
  • Provide context. Take special care not to misrepresent or oversimplify in promoting, previewing or summarizing a story. 
  • Gather, update and correct information throughout the life of a news story. 
  • Be cautious when making promises, but keep the promises they make. 
  • Identify sources clearly. The public is entitled to as much information as possible to judge the reliability and motivations of sources. 
  • Consider sources’ motives before promising anonymity. Reserve anonymity for sources who may face danger, retribution or other harm, and have information that cannot be obtained elsewhere. Explain why anonymity was granted. 
  • Diligently seek subjects of news coverage to allow them to respond to criticism or allegations of wrongdoing. 
  • Avoid undercover or other surreptitious methods of gathering information unless traditional, open methods will not yield information vital to the public. 
  • Be vigilant and courageous about holding those with power accountable. Give voice to the voiceless. 
  • Support the open and civil exchange of views, even views they find repugnant. 
  • Recognize a special obligation to serve as watchdogs over public affairs and government. Seek to ensure that the public’s business is conducted in the open, and that public records are open to all. 
  • Provide access to source material when it is relevant and appropriate. 
  • Boldly tell the story of the diversity and magnitude of the human experience. Seek sources whose voices we seldom hear. 
  • Avoid stereotyping. Journalists should examine the ways their values and experiences may shape their reporting. 
  • Label advocacy and commentary. 
  • Never deliberately distort facts or context, including visual information. Clearly label illustrations and re-enactments. 
  • Never plagiarize. Always attribute. 

Minimize Harm
Ethical journalism treats sources, subjects, colleagues and members of the public as human beings deserving of respect.

Journalists should:

  • Balance the public’s need for information against potential harm or discomfort. Pursuit of the news is not a license for arrogance or undue intrusiveness. 
  • Show compassion for those who may be affected by news coverage. Use heightened sensitivity when dealing with juveniles, victims of sex crimes, and sources or subjects who are inexperienced or unable to give consent. Consider cultural differences in approach and treatment. 
  • Recognize that legal access to information differs from an ethical justification to publish or broadcast. 
  • Realize that private people have a greater right to control information about themselves than public figures and others who seek power, influence or attention. Weigh the consequences of publishing or broadcasting personal information. 
  • Avoid pandering to lurid curiosity, even if others do. 
  • Balance a suspect’s right to a fair trial with the public’s right to know. Consider the implications of identifying criminal suspects before they face legal charges. 
  • Consider the long-term implications of the extended reach and permanence of publication. Provide updated and more complete information as appropriate. 

Act independently
The highest and primary obligation of ethical journalism is to serve the public.

Journalists should:

  • Avoid conflicts of interest, real or perceived. Disclose unavoidable conflicts. 
  • Refuse gifts, favors, fees, free travel and special treatment, and avoid political and other outside activities that may compromise integrity or impartiality, or may damage credibility. 
  • Be wary of sources offering information for favors or money; do not pay for access to news. Identify content provided by outside sources, whether paid or not. 
  • Deny favored treatment to advertisers, donors or any other special interests, and resist internal and external pressure to influence coverage. 
  • Distinguish news from advertising and shun hybrids that blur the lines between the two. Prominently label sponsored content. 

Be Accountable and Transparent
Ethical journalism means taking responsibility for one’s work and explaining one’s decisions to the public.

Journalists should:

  • Explain ethical choices and processes to audiences. Encourage a civil dialogue with the public about journalistic practices, coverage and news content. 
  • Respond quickly to questions about accuracy, clarity and fairness. 
  • Acknowledge mistakes and correct them promptly and prominently. Explain corrections and clarifications carefully and clearly. 
  • Expose unethical conduct in journalism, including within their organizations. 
  • Abide by the same high standards they expect of others. 

The SPJ Code of Ethics is a statement of abiding principles supported by additional explanations and position papers that address changing journalistic practices. It is not a set of rules, rather a guide that encourages all who engage in journalism to take responsibility for the information they provide, regardless of medium. The code should be read as a whole; individual principles should not be taken out of context. It is not, nor can it be under the First Amendment, legally enforceable.

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Conflicts of interest

Conflicts of interest can present themselves on several different fronts. As journalists, we strive to maintain trust with our audience and avoid conflicts of interest.

As a rule journalists avoid:

  • Reporting on family or close friends
  • Taking positions on political or social issues
  • Accepting gifts and discounts or free copies of products, books, films and games for review (unsolicited items sent to the newsroom should be used only to the extent of completing a review or coverage)

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Diverse voices policy

Our readership is diverse, and we aim to provide our audiences with diverse voices and contributions. We seek diversity not just in ethnicity, but in political affiliation, gender, ages, geography and areas of interest. Our mission is to serve underrepresented communities and create a safe space where diverse voices have the freedom to share their views and ideas.

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Diverse staffing report

Inclusiveness is at the heart of thinking and acting as journalists. The complex issues we face as a society require respect for different viewpoints. Race, class, generation, gender and geography all affect point of view. Reflecting these differences in our reporting leads to better, more nuanced stories and a better-informed community.

This section details the race/ethnicity, gender and age demographics of Forum Communications newsrooms for Minnesota and in aggregate.

Minnesota

All Forum Communications newsrooms

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Corrections

Every effort is made to report stories that are fair, accurate and thorough. Even the best journalists have to make corrections or clarifications through no fault of their own (incorrect information provided, for instance).

If a correction or clarification is needed, the original online story will be amended and noted as “updated.” At the end of the story, readers will see an italicized note explaining the change.

When possible, corrections and clarifications will be filed in the print or e-edition immediately following discovery of the error, in consultation with an editor. Corrections will refer to the headline, page and edition while clearly stating the correct facts. We will not restate the error.

Contact us to request a correction.

Removal policy

Forum Communications Co. publishes a wide range of news reports and information. News can take various formats, such as news articles or publication of official records, and generally we will not unpublish what we consider to be news or part of the historical public record.

We strive for information to be accurate, complete and up-to-date -- and consider requests for updating or correcting archived content. Removal requests can be made by submitting this form.

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Datelines

Local story datelines indicate where the story originated from.

The following cities in Minnesota are large enough and/or well known enough to stand alone: Bemidji, Brainerd, Duluth, Moorhead, Mankato, Rochester, St. Cloud, St. Paul and, of course, Minneapolis.

The following cities in North Dakota are large enough and/or well known enough to stand alone: Fargo, Grand Forks, Jamestown, Dickinson, Minot, Devils Lake, Bismarck.

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Ownership structure

Forum Communications Co. is a family-owned network of community-driven newsrooms, award-winning broadcast stations and new media products. Our vision is to create connected and informed communities. We are a next-generation multimedia company developing and delivering content, technology and business services to our network of customers and communities. All editorial decisions are made locally by local editors. The company has been owned and operated by the Black/Marcil family since 1917.

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Founding date

1872

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Senior editorial team

Jeff Pieters, Editor
Jeff Pieters is editor of the Post Bulletin. He joined the staff as a reporter in 2001, became an editor in 2012 and has been in his present position since 2019. Jeff grew up in the Milwaukee, Wisconsin, area and is a 1992 graduate of Valparaiso University. Prior to joining the Post Bulletin, Jeff was a reporter in small-town Indiana, in the Twin Cities and in Dubuque, Iowa. His primary area of coverage was local government. Jeff lives in Rochester with his family and writes the weekday Sunrise Rochester newsletter with the help of his editorial assistant, Simon the wonder dog. Contact Jeff Pieters.

Andrew Link, Digital Managing Editor
Andrew Link has been the Digital Managing Editor at the Post Bulletin since 2021. He joined the Post Bulletin as a photographer in 2015. He grew up in Jordan, Minn., and attended Winona State University. Andrew started his journalism career in 2006 as a part-time photographer at the Winona Daily News. Since then, he was a photographer in Davenport, Iowa, Sheldon, Iowa, West Bend, Wis., and back full-time at the Winona Daily News. He resides in Northeast Rochester with his wife and two cats. He may be best known for his holiday light displays, especially Christmas, where he syncs 36,000 Christmas lights to music outside his home. He also enjoys the outdoors around Silver Lake and Quarry Hill when the weather cooperates. Contact Andrew Link.

Sydney Mook, News editor
Sydney Mook has been the news editor at the Post Bulletin since June 2023. In her role she edits and assigns stories and helps reporters develop their work for readers. Mook was previously with the Grand Forks Herald from May 2018 to June 2023. She served as the Herald's managing editor, as well as the higher education reporter. Mook is originally from northwest Iowa and loves the New York Yankees. She graduated from the University of South Dakota in 2015. Prior to working at the Herald, Mook worked at the Dickinson Press from 2016 to May 2018 where she covered a variety of topics from cops and courts to schools and health care. Contact Sydney Mook.

Brian Todd, News editor
Brian Todd is news editor of the Post Bulletin. He joined the staff in 2016 after spending five years as a freelance writer working for, among other publications, the Post Bulletin. Prior to that, he wrote stories for a magazine that focuses on marketing in the trade show industry, worked as sports editor in football-crazy West Texas, and served as managing editor for a magazine that served those suffering from Hepatitis C. His eclectic background served him well as the Post Bulletin's area reporter for six years before taking his current post. Brian lives in Kasson with his family and their miniature dachshund, Sir Pickles. Contact Brian Todd.

Jason Feldman, Sports Editor
Jason Feldman is the Sports Editor of the Post Bulletin. He was born in California and grew up in Grand Forks, N.D., where he went to school from Kindergarten through college. He is a 1999 graduate of the University of North Dakota, where he double-majored in Mass Communication and Criminal Justice Studies. Jason has more than 20 years of sports reporting experience at daily newspapers. In addition to managing the four-person Sports staff at the PB, Jason covers high school football, golf and high school and junior hockey. Jason and his wife, Melissa, live in Rochester with their four daughters and their dachsund, Walnut. Contact Jason Feldman.

Joe Ahlquist, Photo Editor
Joe Ahlquist is the photo editor at the Rochester Post Bulletin. Joe is a 2013 graduate of Winona State University and previously worked at the Winona (Minn.) Daily News and the Sioux Falls (S.D.) Argus Leader before arriving at the Post Bulletin in July of 2017. Joe loves spending time with his family and friends, hunting, fishing and being outdoors. Rarely is Joe further than arms reach from a camera, and he loves documenting his daily life as well as the local community. Contact Joe Ahlquist.

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Policy on articles with staff or agency/service bylines and on the use of artificial intelligence in reporting

Our newsroom occasionally reports stories under a byline of staff. Often, that byline is used when rewriting basic news briefs that originate from official sources, such as a city press release about a road closure, that require little or no reporting. At times, this byline is used when a news story includes numerous authors or when the story is formed by aggregating previously reported news from various sources. If outside sources are used, it is noted within the story.

Also, on Forum Communications Company websites, you will also sometimes see that stories are written by other organizations/agencies/services. Below is a list of news services FCC sites use and a description of each.

Reuters: Reuters journalists provide news coverage in over 16 languages and reach billions of people worldwide every day. The organization has operated since 1851. More about Reuters.

Tribune News Service: Operated jointly by the Tribune Company, Tribune News Service serves more than 1,200 media clients across the globe and works with 600-plus contributors worldwide. More about Tribune News Service.

Minnesota Public Radio: Minnesota Public Radio produces programming for radio, digital and live audiences and operates a 46-station radio network serving nearly all of Minnesota and parts of surrounding states. More about MPR.

South Dakota News Watch: South Dakota News Watch, founded in 2017, is an independent non-profit committed to reporting the most important statewide stories, from agriculture to education, public safety to politics. More about South Dakota News Watch.

Kaiser Health News: KHN is a nonprofit news organization covering healthcare policy and politics. KHN's mission is to provide high-quality coverage of health policy issues and developments at the federal and state levels. More about KHN.

Mayo News Network: The Mayo Clinic News Network is a public facing news site that offers consumer news, health tips, science research, news releases and patient stories. More about Mayo News Network.

North Dakota Newspaper Association: The North Dakota Newspaper Association was founded in 1885 to support and advocate for all North Dakota newspapers. More about the North Dakota Newspaper Association.

Minnesota Newspaper Association: The Minnesota Newspaper Association is the voluntary trade association of all general-interest newspapers in the state of Minnesota. More about the Minnesota Newspaper Association.

Field Level Media: Field Level Media provides sports news and analysis. It was founded "by sports media executives with more than 40 years of combined experience working with print and digital content platforms with the most influential media companies in the industry." More about Field Level Media.

South Dakota News Watch: Founded in 2017, this organization is an independent non-profit reporting on statewide stories, from agriculture to education, public safety to politics. Learn more about South Dakota News Watch.

A note about how we use - and don’t use - artificial intelligence (AI)
We believe that journalism is a product of the human mind. So we do not use AI to replace original journalistic reporting and writing. Reporters and editors are not allowed to use AI-generated content in their stories, unless it’s relevant and labeled accordingly.

AI tools might be used to allow journalists to focus on complex reporting, sort through data and engage with new audiences. We will be fully transparent about all uses and will label it accordingly.

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Daily polls

The daily polls on our site are not scientifically controlled polls. Any reader can participate. Results of these polls merely reflect the responses of those who chose to answer the question, and should not be interpreted as representative of the population as a whole.

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Policy on article comments

Commenting on Forum Communication Company’s websites is a feature to provide subscribers and registered users a deeper level of interaction with our newsrooms and our readers.

We strive to foster a community platform used for the exchange of ideas, viewpoints and opinions in a respectful moderated manner.

At Forum Communications Company, we want comment sections on our sites to be a space where readers can engage in respectful dialogue, debate and commentary related to news and information. We support the diversity of opinion, presuming that opinion is expressed in a civilized manner.

While we encourage diverse viewpoints and disagreements are welcome, personal attacks or demeaning language directed at other users will not be tolerated.

As a media company, we believe firmly in the First Amendment, which grants, among other rights, the freedom of speech and expression. Our aim is to uphold these freedoms while also working to ensure our channels do not become a platform for inciting violence or harassment. In an effort to maintain a safe space for all, we will not tolerate:

  • Profanity, vulgarity, racial slurs or personal attacks
  • Harassment of others or inappropriate commentary regarding tragedies
  • Threats of violence
  • Spam, including irrelevant links or photos not pertaining to our content

We reserve the right to hide or remove comments we believe go against these community guidelines and may block comments and/or users who consistently abuse these rules.

Moderation decisions are subjective, but we will make them as diligently and consistently as possible.

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Social media policy

We want our social media channels to be a space where members of our community can engage in respectful dialogue and commentary related to news and information. We support the diversity of opinion, presuming that opinion is expressed in a civilized manner. We reserve the right to hide or remove comments we believe go against these community guidelines and may block users who consistently abuse these rules. Moderation decisions are subjective, but we will make them as diligently and consistently as possible.

In an effort to maintain a safe space for all within our social channels, we will not tolerate:

  1. Profanity, vulgarity, racial slurs or personal attacks
  2. Harassment of others or inappropriate commentary regarding tragedies
  3. Threats of violence
  4. Disturbing or R-rated images
  5. Spam, including irrelevant links or photos not pertaining to our content

Social media: Facebook | Twitter | Instagram

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Verification standards (fact-checking)

Forum Communications newsrooms commit to publishing accurate news and information across its network. We take many steps to ensure accuracy – we investigate claims with skepticism, question assumptions, challenge conventional wisdom, confirm information with experts and seek to corroborate sources. We verify content against source documents or make clear who is providing the information. We may share relevant components of a story with a primary source or an outside expert to verify them.

We stand by the information as accurate. If it’s not, we will change it as quickly as possible and be transparent with our readers about the error.

We guide our journalists to ask the following questions when they double-check information in a quest for the truth.

  • How do you know?
  • How can you be sure?
  • What is the evidence?
  • Who is the source, and how does the source know?
  • What is the support documentation?

We include the name and contact information of the reporter for each news item we publish.

We welcome feedback from our readers and sources regarding the information that we publish.

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Unnamed sources

As journalists, we’re reluctant to use unnamed sources and will do so only with the approval of the editor. We only use anonymous sources when their information is essential to an important story, we can’t get the information any other way and editors know the name of the source. Using an unnamed source is rare and reporters do not grant “off the record” interviews without discussion with an editor.

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Feedback statement

We’re in this together, and we love to hear from you. Questions? Comments? Tips? Feedback from readers is incredibly important to us as we strive to tell the most impactful stories and news of our local communities. Our readers are often the eyes and ears we rely on to help us do just this. Contact us through email, letter or phone. You can also reach out via Facebook or Twitter.

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Privacy policy

Read our privacy policy here.

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Contact info

Tips and corrections
Call (507) 285-7700 or email [email protected].

Newsroom contact info

To request that content be removed from the website, please read our guidelines and policy prior to submitting a form.

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About the Trust Project

The Trust Project is a global network of news organizations building "Trust Indicators" and working with technology platforms to affirm and amplify journalism's commitment to transparency, accuracy, inclusion and fairness so that the public can make informed news choices.

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