Sponsored LinkedIn articles and newsletter articles are written on LinkedIn and have a LinkedIn URL. You can use thought leader ads from a LinkedIn member to create sponsored articles and newsletter articles.
Important to know
Sponsored newsletter articles currently only support the brand awareness and engagement campaign objectives.
Before creating a sponsored article or newsletter article in Campaign Manager, you can either create a new campaign or use an existing brand awareness or engagement campaign. You can also create new ads for existing single image ad campaigns by editing your campaign.
To create a sponsored article or newsletter article:
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Go to the Set up Ads page in Campaign Manager.
- New campaign - If you're creating a new campaign, you'll go to the Set up Ads page after selecting your campaign settings.
- Existing campaign - To add an ad to an existing campaign, you can edit the campaign to go to the Set up Ads page.
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Click the Browse existing content button. The Content Library page opens.
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Click LinkedIn members to search for and select member posts that you'd like to sponsor.
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Select the checkbox to the left of the required article or newsletter article.
- If you haven’t previously requested permission to sponsor a post from a member, click Request approval to send a sponsorship request to them.
- In the Request Approval dialog, click Send.
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Once approved by the member, you’ll be notified in Campaign Manager and can sponsor the requested post. Click Add to campaign in the lower-right corner of the page. The Ads in this campaign page opens.
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Click Next to review and launch your ad campaign.
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Click Launch campaign.
- Optional: Click Save and Exit to save the campaign as a draft.