Sponsored LinkedIn articles and newsletter articles are written on LinkedIn and have a LinkedIn URL. Sponsored articles and newsletter articles can be posted by a Company Page as an organic post or as part of a thought leader ad from a LinkedIn member.
The benefits of sponsored LinkedIn articles and newsletter articles are:
- Bring content closer to your target audience.
- Improve the time to market your content.
Important to know
Sponsored newsletter articles currently only support the brand awareness and engagement campaign objectives.
How sponsored articles and newsletter articles work
Sponsored articles are individual, standalone, long-form content on various topics. Sponsored newsletter articles are part of recurring, serialized newsletters on LinkedIn that members can subscribe to. With sponsored articles and newsletter articles, you can:
- Sponsor as a single image ad for brand awareness, engagement, and lead generation campaigns using the Content Library in Campaign Manager (lead generation is currently not available for newsletter articles). You can also boost them through Company Pages.
- Promote articles and newsletter articles from thought leaders in the LinkedIn members tab during campaign creation in Campaign Manager. You can also promote Company Page articles through the Company Page tab.
Considerations
Some considerations to be aware of when using sponsored articles and newsletter articles are:
- If multiple Company Page posts link to the same article or newsletter, the Content Library only shows the first post that linked to that article or newsletter. Subsequent posts linking to the same article or newsletter are filtered out of the Content Library.
- All sponsored LinkedIn articles and newsletter articles will include a Promoted tag at the top of the ad to indicate the post is sponsored.
- LinkedIn articles sponsored under the lead generation objective will have a default Unlock article call-to-action button. When clicked, a lead form opens in the feed. Upon completing the lead form, a member will have full access to the LinkedIn article.
- Sponsored articles using the lead generation objective aren’t yet supported by LinkedIn Audience Network.