Australia’s two biggest television networks will demand spectrum fees be slashed to offset a $40 million black hole from wagering firms pre-emptively cutting advertising ahead of a government crackdown on betting ads.
Communications Minister Michelle Rowland has proposed extending a ban on gambling advertising to an hour before and after live sport, introducing a cap of two ads per hour on free-to-air TV until 10pm, and a blanket ban on ads on social networks and other digital platforms.
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
