Mary Clare Novak is a Content Marketing Specialist at G2 based in Burlington, Vermont, where she is currently exploring topics related to sales and customer relationship management. In her free time, you can find her doing a crossword puzzle, listening to cover bands, or eating fish tacos. (she/her/hers)
Have you ever wondered what makes a contract legally binding?
by Mary Clare Novak
There's much debate in the sales industry over which sales key performance indicators (KPIs) and...
by Mary Clare Novak
When presented with a task, our first thought is to explore options for the best approach.
by Mary Clare Novak
When people hear the term small business, they typically think of a mom and pop shop with a single...
by Mary Clare Novak
Maintaining a healthy sales pipeline hinges on effective sales prospecting
by Mary Clare Novak
Signing on the dotted line screams big commitment for a buyer and good news for a seller.
by Mary Clare Novak
There is a time and place for spontaneity, but not when it comes to building an internal...
by Mary Clare Novak
Details matter. Especially in legal agreements.
by Mary Clare Novak
Executive summaries and this sentence have one thing in common: they both act as a hook.
by Mary Clare Novak