G2 Voices
How G2 Remains Committed to Authentic Reviews in an Age of AI
At G2, we continue to embrace artificial intelligence (AI) by finding ways to work smarter and bringing new innovations to the market...
by Sara Rossio
Clicks vs. Customers: Building Audience-Centric Content with an ICP
Imagine you spend hours crafting an engrossing blog post with eye-catching visuals and a punchy...
by Samudyata Bhat
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Moving Past the Uncertainty of AI Law with G2 Senior Corporate Counsel
After passing the bar in 2016, I transitioned from courtroom advocacy to Senior Corporate Counsel...
by Andrew Stevens
Beyond the Hype: Will AI Co-Pilot Content Editing?
The allure of editing is the opportunity it provides to be at the center of the relationship...
by Sinchana Mistry
How to Know It’s Time For a Career Change (And What to Do Next)
Stuck in the confines of routine, I found myself in the same loop for the past two years.
by Liz Guhl
Strong Customer Marketing Strategies: The Key to Boosting Retention
Have you ever wondered why certain brands have fiercely loyal customers? The ones who don’t just...
by Katlin Hess
How Artificial Intelligence Is Impacting the Legal Industry
The legal industry presents a unique contrast: many of its principles have remained the same for...
