Tutorial: Use event data to measure Google Ads conversions from your iOS app campaigns

Solution tutorial

Google's on-device conversion measurement improves the number of observable conversions from your iOS app campaigns while keeping users' personal data private. In this tutorial, you'll learn how the solution works and follow along with the steps needed to implement it.

How does this work?

On-device conversion measurement uses de-identified event data from your iOS app campaigns to measure app installs and in-app actions while preserving user privacy.

Products and features used in this tutorial

Google Ads

Google Ads lets you drive installs, gain deep insights into ad conversions, and run targeted ad campaigns using Google Analytics audiences to engage your user base.

Google Analytics

Google Analytics gives you insight into user engagement, retention, and monetization metrics like total revenue, AdMob revenue, purchase revenue, and much more. It also lets you create user audiences and segments.


Tutorial overview

Go directly to the step-by-step tutorial

  1. Link Your Ads Account with Google Analytics

    1. Link Your Ads Account with Google Analytics

  2. Integrate Google Analytics into your app

    1. Follow integration steps for Cocoapods, Swift Package Manager or manual installation.

    2. Optionally, enable debug mode in Xcode.

  3. Troubleshoot and handle common issues

    1. If needed, troubleshoot with the help of support resources for Firebase Authentication and Google Analytics.

    2. Handle some commonly-encountered issues.

What you'll need

  • Your own app that can run on iOS 12 or higher

  • Your app registered as a Firebase App that's linked to Google Analytics and Ads

  • Your preferred IDE



Step 1: Link Your Ads Account with Google Analytics