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The entire story of Twitter / X under Elon Musk

Elon Musk bought Twitter, and now he’s rebranding it as X. Signs have gone up (and back down), icons are changing, and an old plan is new.

How’d we get here?

On April 4th, 2022, we learned that Musk had purchased enough shares of Twitter to become its largest individual shareholder. Eventually, he followed up with an unsolicited offer to buy 100 percent of Twitter’s shares for $54.20 each, or about $44 billion. Twitter accepted Musk’s offer, but then things got weird because he tried to cancel the deal.

There was a lot of back-and-forth about bots and text messages, but in the end, Musk settled on buying the company rather than facing a deposition or Chancery Court trial and eventually strode into Twitter HQ carrying a sink.

Since then, there have been layoffs, more layoffs, and even more layoffs — plus drama over Substack, unpaid bills, and blue checkmarks. With ad revenue still down from previous years, Elon finally abdicated the role of CEO in May 2023, installing longtime NBCUniversal ad executive Linda Yaccarino.

Read on for the latest updates about what’s going on inside Twitter right now.

  • Here’s how to stop X from using your posts to train its AI

    Vector collage of the X logo.
    Image: The Verge

    X uses your data to train its Grok AI assistant, but if you’d like to opt out of that, you can do that right from your settings menu. It is accessible on the web right here, or you can find it yourself if you click the three dots menu, then “Settings and privacy,” then “Privacy and safety,” and then “Grok.”

    X’s @Safety account wrote in a post on Friday that the setting is available to all users on the web now and “will soon be rolled out on mobile.”

    Read Article >
  • Wes Davis

    Jul 24

    Wes Davis

    X replaced the water pistol emoji with a regular gun, for some reason

    Vector collage of the X logo.
    Image: The Verge

    Years after Twitter replaced the pistol emoji with a green and orange water gun, X has decided to change it back to a regular handgun. An X employee announced the change in a post last week.

    The company hasn’t explained the change, but it feels on brand for Elon Musk’s social network. Twitter originally switched its emoji to display a water gun in 2018, following others like Google and Facebook. (Apple made the switch in 2016; Microsoft was a brief holdout.)

    Read Article >
  • Wes Davis

    Jul 20

    Wes Davis

    X may make it possible to disable links in replies to your posts.

    Based on the screenshot below from app researcher Nima Owji, the new checkmark would be in the same menu as other per-post options that let you limit replies. X employee Christopher Stanley confirmed the feature, Engadget spotted.


  • Oops, Trump and X did a copyright infringement

    Vector collage of the X logo.
    Image: The Verge

    A “Trump2024” banner labeled “Promoted by Team Trump” sat atop the What’s Happening summary on X, the platform formerly known as Twitter, during the fourth and final night of the Republican National Convention on Thursday.

    While the #Trump2024 hashtag temporarily showed the American flag, and clicking it caused an animated “hashfetti” effect with flags raining down, it was the icon attached to the number one trending #MAGA topic that caught our eyes.

    Read Article >
  • Emma Roth

    Jul 16

    Emma Roth

    Elon Musk is moving X and SpaceX to Texas

    Photo collage of Elon Musk.
    Image: Cath Virginia / The Verge | Photo by STR / NurPhoto, Getty Images

    Elon Musk says he plans to move X and SpaceX’s headquarters from California to Texas. “Because of this law and the many others that preceded it, attacking both families and companies, SpaceX will now move its HQ from Hawthorne, California, to Starbase, Texas,” Musk wrote in a tweet, referencing California’s SAFETY Act (AB1955).

    Signed on Monday by California Governor Gavin Newsom, it prevents schools from imposing rules requiring teachers to disclose changes to a student’s gender identity without their permission and prohibits retaliation against teachers who refuse to out a student, reports the Los Angeles Times.

    Read Article >
  • You can search for bookmarks on X now.

    That’s a whole lot easier than scrolling through several years worth of bookmarks just to find a particular post. The feature is only available on the web and iOS for now.


    Image: X
  • Livestreaming video is X’s newest paid feature.

    The best part of X’s post is this reply.


  • X all-hands leaves staff with few answers on delayed promotions

    Vox Media’s 2023 Code Conference - Day 2
    Linda Yaccarino.
    Photo by Jerod Harris/Getty Images for Vox Media

    During an internal all-hands meeting led by X CEO Linda Yaccarino on Wednesday, concerned employees tuned in to hear if she would address the pressing issue on their minds: performance reviews.

    Sources inside the company confirm that a promotions process was recently delayed without explanation and that X’s sales team doesn’t expect to meet its revenue targets for the quarter. Given how the company formerly called Twitter has continued to struggle under Elon Musk’s ownership, employees have been bracing for more layoffs.

    Read Article >
  • X is about to start hiding all likes

    An illustration of Elon Musk.
    Illustration by Kristen Radtke / The Verge; Getty Images

    X is rolling out private likes as soon as today, according to a source at the company. That means what users like on the platform will be hidden by default, which is already an option for X’s Premium subscribers. Following the publication of this story, X owner Elon Musk reshared a screenshot of it, saying it’s “important to allow people to like posts without getting attacked for doing so!”

    A few weeks ago, X’s director of engineering, Haofei Wang, said the upcoming change is meant to protect users’ public image — because “many people feel discouraged” to like “edgy” content. The Likes tab on user profiles will be gone. Users will still be able to see who liked their posts and the like count for all posts, but they will not see the people who liked someone else’s post, according to X senior software engineer Enrique Barragan. (He also hinted at the launch today in a post.)

    Read Article >
  • X has new rules that officially allow porn now

    An image showing the X logo
    Illustration: The Verge

    As spotted by TechCrunch, X updated its guidelines to let users “share consensually produced and distributed adult nudity or sexual behavior” as long as it’s labeled and not in a prominent location, such as a profile picture or banner.

    After this article was published, the @Safety account tweeted saying, “We have launched Adult Content and Violent Content policies to bring more clarity of our Rules and transparency into enforcement of these areas. These policies replace our former Sensitive Media and Violent Speech policies - but what we enforce against hasn’t changed.”

    Read Article >
  • Emma Roth

    May 30

    Emma Roth

    Elon Musk finally agrees to testify in the SEC’s Twitter investigation

    Elon Musk in front of the Twitter logo.
    Illustration by Kristen Radtke / The Verge; Getty Images

    Elon Musk has agreed to testify in the Securities and Exchange Commission’s investigation into his $44 billion acquisition of Twitter. A legal document filed on Thursday shows that Musk waived his right to appeal a court order that requires him to testify.

    This means Musk will have to appear at one of the SEC’s offices for an up to five-hour interview. The document says Musk and the SEC have already agreed to a date, but it’s not disclosed “for confidentiality purposes.”

    Read Article >
  • Wes Davis

    May 26

    Wes Davis

    How a 2019 Twitter thread full of anime trolls and lawyers created a legal super team.

    It’s been five years since “threadnought,” a giant Twitter thread in which lawyers battled trolls who were trying to silence critics of an anime voice actor accused of sexual misconduct.

    Now, with a law firm drafted from the thread’s funniest people, lawyer Akiva Cohen represents many former Twitter employees who are suing Elon Musk over how he fired them after buying the company.


  • X is hiding likes to encourage ‘edgy’ engagement

    An image showing the former Twitter logo with the X logo on its head
    Illustration: The Verge

    In yet another major shift, X, the social platform previously known as Twitter, is taking away the ability to see what posts other users have liked. It’s a change the company’s director of engineering, Haofei Wang, says is meant to protect users’ public image — because “many people feel discouraged” to like “edgy” content. MacRumors first reported that the change is coming after a flag was discovered in the iOS app that removes the Likes tab on all user profiles.

    “Soon you’ll be able to like without worrying who might see it,” Wang says. It wasn’t initially clear if this would affect seeing who liked your own posts, but X senior software engineer Enrique Barragan chimed in to clarify:

    Read Article >
  • Twitter is officially X.com now

    An image showing the former Twitter logo with the X logo on its head
    The Verge

    The social network formerly known as Twitter has officially adopted X.com for all its core systems. That means typing twitter.com in your browser will now redirect to Elon Musk’s favored domain, or should. At the time of publication, we’re seeing a mix of results depending upon browser choice and whether you’re logged in or not.

    A message also now appears at the bottom of the X login page that reads, “We are letting you know that we are changing our URL, but your privacy and data protection settings remain the same.”

    Read Article >
  • This scraper can keep on scraping.

    A judge tossed a lawsuit by Elon Musk’s X against web scraper Bright Data that alleged it illegally circumvented X’s anti-scraping technology. It comes after Musk lost a similar suit against an anti-hate group in March.


  • X now wants to compete with Google Meet.

    I mean, what could go wrong? A new video conferencing feature in the style of Zoom, Meet and Microsoft Teams is coming soon to X, according to X user/Elon whisperer DogeDesigner and X Daily News.

    X Conferences will be hosted on the the platform’s existing live audio platform X Spaces (which added video earlier this year), according to a screenshot of the beta version.


  • X reverses course on Brazil.

    Elon Musk’s lawyers have reportedly undercut his free-speech theatrics related to ye old Twitter’s refusal to block accounts as ordered by the country’s highest court. According to Reuters, X’s lawyers said the following in a letter addressed to Supreme Court Justice Alexandre de Moraes on Monday:

    “As already communicated to the federal police, X Brasil informs that all orders issued by this Supreme Court and the Superior Electoral Court will continue to be fully complied with by X Corp.”


  • X’s ‘complimentary’ Premium push gives people blue checks they didn’t ask for

    A blue Twitter bird logo with a repeating pattern in the background
    Illustration by Alex Castro / The Verge

    Just as Elon Musk said, X is doling out free Premium and Premium Plus memberships to accounts with a high number of verified followers.

    Multiple X users on Wednesday reported seeing the familiar blue “Verified” checkmark next to their handles despite not paying for either paid X subscription tier. Musk last week announced that X accounts with over 2,500 “verified subscriber followers” would receive a free Premium membership; while accounts with over 5,000 would receive a free Premium Plus membership.

    Read Article >
  • Elon Musk’s reputation is falling — and it’s taking Tesla with it

    Elon Musk gives a thumbs-up while smiley faces melt in the background
    Studies show that consumers associated Tesla with Musk, which might be damaging the EV brand’s bottom line.
    Illustration by Kristen Radtke / The Verge; Getty Images

    Elon Musk’s controversial behavior in recent years is “very likely” to be a contributing factor in Tesla’s declining sales, according to corporate reputation tracking firm Caliber.

    Survey data reported by Reuters found that Tesla’s “consideration score” — a metric used by Caliber to track consumer interest in brands, based on how they respond to the prompt “I would buy, or continue buying, products and services from Tesla, if given the chance” — has fallen to 31 percent from its 70 percent high in November 2021, tumbling by 8 percent alone this January. Caliber’s consideration scores for rival EV-producing manufacturers Audi, BMW, and Mercedes, meanwhile, increased slightly during the same period, reaching between 44–47 percent.

    Read Article >
  • xAI claims Grok’s first update will make it much better at doing math.

    The company said Grok 1.5, the first release since open-sourcing the model, performed significantly better in coding and math-related reasoning than its previous version. xAI’s testing showed Grok 1.5 outdid models like Claude 2, Gemini Pro 1.5, and GPT-4 in some problem-solving benchmarks.

    Grok 1.5 will be available to early users of the model on X soon.


    Screenshot of the chart released by xAI
    Grok 1.5 performance benchmarks compared to other models.
    xAI
  • Elon Musk has a new pay-to-play X Premium gambit.

    Elon's X Premium package pitches have included forcing them on celebrities, bundling access to an AI bot of uncertain value, and a chance at a slice of ad revenue generated by other paying customers, in addition to an edit button, blog posts, and fewer ads.

    Now he's offering Premium or Premium Plus (normally $8 or $16 per month) as a free sweetener for accounts with at least 2,500 "Verified subscriber" followers (5,000 for Plus) that presumably also pay for access.


    "Going forward, all 𝕏 accounts with over 2500 verified subscriber followers will get Premium features for free and accounts with over 5000 will get Premium+ for free"
    Buy 2,500, get one free
    Image: Elon Musk (X)
  • Emma Roth

    Mar 25

    Emma Roth

    Judge tosses Elon Musk’s X lawsuit against anti-hate group

    An image of Elon Musk in a tuxedo making an odd face. The background is red with weight scales on it.
    Image: Kristen Radtke / The Verge; Getty Images

    In a decision filed Monday, federal Judge Charles Breyer dismissed a lawsuit from Elon Musk’s X against the Center for Countering Digital Hate (CCDH), saying the company’s case is “about punishing the Defendants [CCDH] for their speech.”

    Judge Breyer writes that X’s “motivation in bringing this case is evident,” stating that the company’s goal is to “punish CCDH for CCDH publications that criticized X Corp. — and perhaps in order to dissuade others” from criticizing X in the future. “If CCDH’s publications were defamatory, that would be one thing, but X Corp. has carefully avoided saying that they are,” the filing reads.

    Read Article >
  • Wes Davis

    Mar 23

    Wes Davis

    Is this what X will look like on a smart TV?

    Earlier this month, a Fortune story reported that one of X’s latest moves since Twitter entered its Musk era involves whipping up a video app for smart TVs, with one source calling it “identical” to YouTube’s own.

    Assuming this video posted by app researcher Nima Owji is what Fortune’s source saw... yeah, I’d reckon there’s some resemblance.


  • Emma Roth

    Mar 18

    Emma Roth

    Here’s the Elon Musk interview that got Don Lemon’s show canceled

    A screenshot of Elon Musk during his interview with Don Lemon
    Things started getting tense about halfway into the interview.
    Image: Don Lemon Show

    Don Lemon has published the “tense” interview with Elon Musk that got his show canceled on X. During the interview, Lemon touches on various topics related to hate speech on X and Musk’s own views on right-wing conspiracy theories, with the billionaire becoming noticeably irritated by the interview’s end.

    Things start to take a turn about halfway into the interview. Lemon asks Musk about his comments on illegal immigration and the far-right “great replacement” theory and then turns to the topic of content moderation. Lemon asks whether better content moderation on X would let Musk avoid some of the criticism of his posts about the “great replacement” theory.

    Read Article >
  • xAI open sources Grok

    Vector illustration of the Grok logo.
    Image: The Verge

    On March 11th, Elon Musk said xAI would open source its AI chatbot Grok, and now an open release is available on GitHub. This will allow researchers and developers to build on the model and impact how xAI updates Grok in the future as it competes with rival tech from OpenAI, Meta, Google, and others.

    A company blog post explains that this open release includes the “base model weights and network architecture” of the “314 billion parameter Mixture-of-Experts model, Grok-1.” It goes on to say the model is from a checkpoint last October and hasn’t undergone fine-tuning “for any specific application, such as dialogue.”

    Read Article >