hit on

“They either have to take a hit on their margins,” Saunders said, “or they have to put prices up for the consumer, and given that their whole business model is low prices, it might reduce sales.”

"Took a small hit on cancelled train tickets, but it needed to be done."

The series, which turns 25 on Tuesday, was a smash hit on its original 2000 release, and has since become a genuine cultural phenomenon.

The situation arose after Dube, who scored 53, was hit on the helmet by a Jamie Overton bouncer off the penultimate ball of the final over in India's innings.

England had found worth in attacking a hard length and the fast bowling all-rounder replaced Dube, who was hit on the helmet by an Overton bouncer, and his pace was ideal for such a tactic.