Shopify and Oracle logos on a dark blue gradient background, separated by a white 'X' symbol, indicating a collaboration.

Today, we’re excited to announce a new partnership with Oracle. The collaboration will enable business-to-consumer and direct-to-consumer companies to streamline data management and deliver more meaningful commerce experiences by integrating Oracle Unity Customer Data Platform (CDP), part of Oracle Fusion Cloud Customer Experience (CX), with Shopify’s commerce platform.

Oracle and Shopify are committed to enhancing the customer journey for customers through data-driven unified commerce experiences. Now joint customers can personalize real-time shopping experiences and targeted campaigns, as well as harness AI-powered recommendations and offers that are most likely to resonate and drive conversions.

With Oracle Fusion Cloud Applications Suite, businesses gain access to leading finance, supply chain, and customer experience capabilities that help streamline core business operations, drive automation, and boost efficiency. Together with Shopify’s world-renowned commerce platform, which helps businesses drive greater customization, productivity, and revenue growth, our two companies are transforming the way brands engage with their customers in different markets.

“Shopify’s commerce platform supports millions of high-growth retailers,” said Dan Haller, vice president of ecosystem development at Oracle. “With this partnership, retailers can quickly and easily embrace Shopify's unified commerce platform and Oracle's market-leading integrated suite of enterprise applications. With Oracle and Shopify, joint customers will improve finance efficiency, expand inventory visibility, streamline order processing and fulfillment, and enhance the customer experience.”

Leveraging both Oracle and Shopify, organizations can activate new channels, reactivate dormant touchpoints, and expand into new markets.

“With this collaboration, Shopify and Oracle can help retailers modernize their business operations with robust commerce solutions,” said Bobby Morrison, chief revenue officer at Shopify. “Together, we are demonstrating to our joint customers how we can enhance the commerce experience while reducing operating costs for businesses.”

Ritu Khanna