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    Week1 2c Bpestel Analysis

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    Kyle Vladymir Ayop
    Pestel analysis is a framework that analyzes how macroenvironmental factors impact an organization. It examines political, economic, social, technological, environmental, and legal factors (PESTEL). The microenvironment includes the company, suppliers, marketing intermediaries, customers, and competitors that directly affect a business. The macroenvironment comprises overall industry conditions and trends in the economy.

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    Week1 2c Bpestel Analysis

    Uploaded by

    Kyle Vladymir Ayop
    16 views26 pages
    Pestel analysis is a framework that analyzes how macroenvironmental factors impact an organization. It examines political, economic, social, technological, environmental, and legal factors (PESTEL). The microenvironment includes the company, suppliers, marketing intermediaries, customers, and competitors that directly affect a business. The macroenvironment comprises overall industry conditions and trends in the economy.

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    Pestel analysis is a framework that analyzes how macroenvironmental factors impact an organization. It examines political, economic, social, technological, environmental, and legal factors (PESTEL). The microenvironment includes the company, suppliers, marketing intermediaries, customers, and competitors that directly affect a business. The macroenvironment comprises overall industry conditions and trends in the economy.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    16 views26 pages

    Week1 2c Bpestel Analysis

    Uploaded by

    Kyle Vladymir Ayop
    Pestel analysis is a framework that analyzes how macroenvironmental factors impact an organization. It examines political, economic, social, technological, environmental, and legal factors (PESTEL). The microenvironment includes the company, suppliers, marketing intermediaries, customers, and competitors that directly affect a business. The macroenvironment comprises overall industry conditions and trends in the economy.

    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 26

    PESTEL Analysis

    Microenvironment and Macroenvironment


    professionalacademy.com
    What is PESTEL ANALYSIS

    •A PESTEL analysis is a framework or tool


    used by marketers to analyze and monitor
    the macro-environmental (external
    marketing environment) factors that have an
    impact on an organization.
    Political Factors

    • These are all about on how & to what


    degree a government intervenes in the
    economy. This can include – government
    policy, political stability or instability in
    overseas markets, foreign trade policy,
    tax policy, labour law, environmental law,
    trade restrictions and so on.
    Economic Factors

    1. Economic growth
    2. Interest rates
    3. exchange rate
    4. Inflation.
    Social Factors

    • Also known as socio-cultural


    factors
    • population growth
    • age distribution
    • health consciousnes
    • career attitudes
    Technological Factors
    • Technological factors affect
    marketing and the management
    • New ways of producing goods
    and services
    • New ways of distributing goods
    and services
    • New ways of communicating
    with target markets
    Environmental Factors

    • scarcity of raw materials


    • polution targets
    • doing business as an ethical and sustainable company
    Legal Factors
    • Legal factors include -
    • health and safety
    • equal opportunities
    • advertising standards
    • consumer rights and laws
    • product labelling and product
    safety.
    VISUAL OVERVIEW
    MICROENVIRONMENT

    • The micro environment in marketing includes all


    those micro factors that affect business
    strategy, decision making and performance.
    Microenvironment includes:
    The Company
    •The firm itself is
    an aggregate of
    a number of
    elements like
    owners like
    shareholders or
    investors.
    Suppliers

    •Actions of a supplier can influence the


    business strategy, For instance, if
    their services will not reasonable and
    timely , it will affect the production
    time and the sales due to delayed
    process of production.
    Marketing intermediaries

    •May include wholesalers,


    distributors, and retailers that
    make a link between the firm
    and the customers.
    Customers

    • The customers are the central part of any business


    as they tend to attract and retain most of the
    customers to generate revenue. Therefore,
    organizations must adopt a marketing strategy
    that attracts the potential customers .
    Competitors

    • The competitors of an organization can have a


    direct impact on business strategies. The
    organization must know how to do a competitive
    analysis of competitors .
    PUBLICS
    Media and Social Media (Shareholders)

    • The way media acts can make or break an


    organization. Organization should manage to keep a
    good relationship with media as whatever it shows
    will directly influence the organization business. If
    media will show positive aspect, this will increase the
    business of organization and vice-versa.
    MACROENVIRONMENT

    • A macro environment is the condition that exists in the


    economy as a whole, rather than in a particular sector or
    region. In general, the macro environment includes
    trends in gross domestic product (GDP), inflation,
    employment, spending, and monetary and fiscal policy.
    Reflection
    ANSWER THE FOLLOWING :

    1. S -
    2.W -
    3.O -
    4.T -
    1. P -
    2. E - P E S T E L FACTORS
    3. S -
    4. T -
    5. E -
    6. L -
    • 1' 7 P”S
    • 2.
    • 3.
    • 4.
    • 5.
    • 6.
    • 7.
    4 M”S
    1.
    2.
    3.
    4.

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