VII. Marketing Plan: Pricing

VII.
Marketing Plan
Pricing
Most likely the strategy of the owners is retail cost and pricing and quantity discounts. It is based on the
cost of the raw material by dividing the price by the quantity. Raw materials per ml is equal to the price of raw
material divided by the quantity then multiplied by the price per ml by the amount of the raw material used. The
cost of the mixture, the cost of the bottle, the cost of the labels and packaging and the label cost. The important
thing is the product is appealing and affordable for the customers because retail price will be competitive to other
competitors.
RAW MATERIALS & BOTTLES

PRICE PER QUANTITY
Pro1 HAND SANITIZER

Description Measurements Quantity Unit Amount
Price
Var1 Strawberry Fragrance Oil 125 g 40 50 2000

EP French Liquid Fixative Type 30 g 70 25 1750
Natural Solution (SDEA-40) 1 Liter 60 70 4200
Compound Natural Sanitizer 100g 19 15 285
Natural Citronelle (Insect Repellent) 60 g 200 30 6000
Tubular + Gel Pump 100 ml 1000 11 11000
Distilled Water 1 Liter 25 20 500
TOTAL
31,735.00

Price
Var2 Apple Fragrance Oil 125 g 40 50 2000
TOTAL
31,735.00
Price
Var3 Sweet Orange Fragrance Oil 125 g 40 50 2000
TOTAL
31,735.00

Price
Var4 Unscented Fragrance Oil 125 g 40 15 600
TOTAL
30,335.00
TOTAL
EXP 125,540.00

PRICE PER QUANTITY
Pro2 NON-RINSE FOAMING CLEANSE
Measurement Quantit Unit
Description s y Price Amount
Nourishing Extract 1 liter 7 2000 14000
Liquid Distilled Glycerine 1 liter 7 200 1400
Other Essential Substance 1 Liter 6 1500 9000
Froth Pump Bottle 100 ml 3000 32 96000
TOTAL EXP 120,600.00

PRICE PER QUANTITY
Pro3 ORGANIC SHAMPOO

Unit
Description Measurements Quantity Price Amount
Aqua/Distilled Water 1000ml 22 20 440.00
Sodium Coco Sulfate 500ml 45 95 4,275.00
Cocomide DEA 500ml 45 85 3,825.00
Sodium Benzoate 500ml 45 70 3,150.00
Aloe Barbadendis 100ml 500 45 22,500.00
Aloe Vera Extract 200ml 300 40 12,000.00
Carmellia Sinensis (Greean Tea) 50ml 65 70 4,550.00
Melaleuca Alternafalia(Tea Tree) 50ml 65 70 4,550.00
Eucalyptus Globulus(Eucalyptus) 50ml 65 70 4,550.00
Entada Phaseoloides (Gugo Bark) 50ml 65 70 4,550.00
Pump Bottles 100ml 1000 16 16,000.00
Pump Bottles 200ml 1000 20 20,000.00

Total 100,390.00
PRODUCT COST
COMPUTATION
HAND SANITIZER
ACTUAL
CONSUME COST PER SR
PRIC MEASURMENT INITIAL D 50 ML P
Description E S COST ML or G
Strawberry Fragrance 0.02
Oil 50 125 0.4 0.05
1.66666666
EP French Liquid Fixative 0.83333333 7
Type 25 30 3 2
Natural Solution (SDEA- 4.2
40) 70 1000 0.07 60
Compound Natural 0.027
Sanitizer 15 1000 0.015 1.8
Natural Citronelle (Insect 5.95
Repellent) 30 60 0.5 11.9
0.485
Distilled Water 20 1000 0.02 24.25
0
Tubular + Gel Pump 11 1 11
6
Tubular + Gel Pump 6 1 6 1
18.3487 25
TOTAL 100
ACTUAL COST PER

PRIC INITIAL CONSUME 50 ML
Description E ML COST D
0.02
Apple Fragrance Oil 50 125 0.4 0.05
1.66666666
Type 25 30 3 2
40) 70 1000 0.07 60
Sanitizer 15 1000 0.015 1.8
Repellent) 30 60 0.5 11.9
0.485
0
6
18.3487 25
TOTAL 100
Description PRIC ML INITIAL ACTUAL COST PER
E COST CONSUME
50 ML
D
Sweet Orange Fragrance 0.02
Oil 50 125 0.4 0.05
1.66666666
Type 25 30 3 2
40) 70 1000 0.07 60
Sanitizer 15 1000 0.015 1.8
Repellent) 30 60 0.5 11.9
0.485
0
6
18.3487 25
TOTAL 100
ACTUAL COST PER

PRIC INITIAL CONSUME 50 ML
Description E ML COST D
0.006
Unscented Fragrance Oil 15 125 0.12 0.05
1.66666666
Type 25 30 3 2
40) 70 1000 0.07 60
Sanitizer 15 1000 0.015 1.8
Repellent) 30 60 0.5 11.9
0.485
0
6
18.3347 23
TOTAL 100
PRODUCT COST
COMPUTATION
HAND SANITIZER
ACTUAL
CONSUME
D COST PER SR
PRIC MEASURMENT INITIAL ML or G 100 ML P
Description E S COST
Strawberry Fragrance 0.05 0.02
Oil 50 125 0.4
1.66666666
EP French Liquid 0.83333333 2 7
Fixative Type 25 30 3
Natural Solution (SDEA- 60 4.2
40) 70 1000 0.07
Compound Natural 1.8 0.027
Sanitizer 15 1000 0.015
Natural Citronelle (Insect 11.9 5.95
Repellent) 30 60 0.5
24.25 0.485
Distilled Water 20 1000 0.02
1 11
- 0
100 23.35 42
TOTAL
ACTUAL
CONSUME
D COST PER SR
PRIC INITIAL ML or G 100 ML P
Description E ML COST
0.05 0.02
Apple Fragrance Oil 50 125 0.4
1.66666666
40) 70 1000 0.07
Sanitizer 15 1000 0.015
24.25 0.485
1 11
- 0
TOTAL 100 42
23.35
ACTUAL
CONSUME
D COST PER SR
Sweet Orange 0.05 0.02
Fragrance Oil 50 125 0.4
1.66666666
40) 70 1000 0.07
Sanitizer 15 1000 0.015
24.25 0.485
1 11
- 0
100 23.35 42
TOTAL
ACTUAL
CONSUME
D COST PER SR
Unscented Fragrance 0.05 0.006
Oil 15 125 0.12
1.66666666
40) 70 1000 0.07
Sanitizer 15 1000 0.015
24.25 0.485
1 11
- 0
100 23.33 42
TOTAL
PRODUCT COST
COMPUTATION BEFORE
SELLING PRICE
NON-RINSE FOAMING
CLEANSE
Description PRIC MEASURMENT INITIA ACTUAL COST SR
E S L COST CONSUME PER P
D 100 ML
ML or G
Nourishing Extract 2000 1000 2 2 4
Liquid Distilled Glycerine 200 1000 0.2 10 2
Other Essential Substance 1500 1000 1.5 2 3
Distilled Water 20 1000 0.02 60 1.2
Froth Pump Bottle 32 1 32 1 32
TOTAL 75 42.2 100
COST
PER
150 ML
Liquid Distilled Glycerine 200 1000 0.2 15 3
Other Essential Substance 1500 1000 1.5 3 4.5
Distilled Water 20 1000 0.02 65 1.3
Froth Pump Bottle 32 1 32 1 32
TOTAL 87 46.8 140
COST
PER
200 ML
Liquid Distilled Glycerine 200 1000 0.2 18 3.6
Other Essential Substance 1500 1000 1.5 4 6
Distilled Water 20 1000 0.02 68 1.36
Froth Pump Bottle 32 1 32 2.5 80
TOTAL 96.5 96.5 225
PRODUCT COST
COMPUTATION
BEFORE SELLING
PRICE
ORGANIC SHAMPOO
COST
ACTUAL
PER
CONSUMED
INITIAL ML or G 100ML SRP
Description PRICE MEASURMENTS COST
9 0.18
Aqua 20 1000 0.02
10 1.9
Sodium Coco Sulfate 95 500 0.19
10 1.7
Cocomide DEA 85 500 0.17
10 1.4
Sodium Benzoate 70 500 0.14
25 11.25
Aloe Barbadendis 45 100 0.45
30 6
Aloe Vera Extract 40 200 0.2
Carmellia Sinensis (Greean 1.5 2.1
Tea) 70 50 1.4
Melaleuca Alternafalia(Tea 1.5 2.1
Tree) 70 50 1.4
Eucalyptus 1.5 2.1
Globulus(Eucalyptus) 70 50 1.4
Entada Phaseoloides (Gugo 1.5 2.1
Bark) 70 50 1.4
1 16
Pump Bottles 16 1 16
0
Pump Bottles 20 1 20
46.83 100
Total
PRODUCT COST
COMPUTATION
BEFORE SELLING
PRICE
ORGANIC SHAMPOO
ACTUAL COST
INITIAL CONSUMED PER
Description PRICE MEASURMENT COST ML or G 200ML SRP
Aqua 20 1000 0.02 9.5 0.19
Sodium Coco Sulfate 95 500 0.19 10.5 1.995
Cocomide DEA 85 500 0.17 10.5 1.785
Sodium Benzoate 70 500 0.14 10.5 1.47
Aloe Barbadendis 45 100 0.45 20.5 9.225
Aloe Vera Extract 40 200 0.2 30.5 6.1
Carmellia Sinensis (Greean
Tea) 70 50 1.4 2 2.8
Melaleuca Alternafalia(Tea
Tree) 70 50 1.4 2 2.8
Eucalyptus
Globulus(Eucalyptus) 70 50 1.4 2 2.8
Entada Phaseoloides (Gugo
Bark) 70 50 1.4 2 2.8
Pump Bottles 16 1 16 2 32
Pump Bottles 20 1 20 20
Total 83.965 200
PRODUCT DISTRIBUTION
HAND SANITIZER
Bottle Raw Actual
Size Materials % Materials %
Strawberry Fragrance Oil 50 0.0005 0.025
EP French Liquid Fixative Type 50 0.02 1
Natural Solution (SDEA-40) 50 0.60 30
Compound Natural Sanitizer 50 0.018 0.9
Natural Citronelle (Insect 50 0.119 5.95
Repellent)
Distilled Water 50 0.2425 12.125
Total 50 Ml
Strawberry Fragrance Oil 100 0.0005 0.05

B.Distribution
Compound Natural Sanitizer 100 0.018 1.8 The main plan of
Natural Citronelle (Insect 100 0.119 11.9 Vivascent Essentials is to
Repellent) make the product available
Distilled Water 100 0.2425 24.25 to the target market
Total 100 Ml specially to the Frontliners,
student, employee, family,
Apple Fragrance Oil 50 0.0005 0.025 etc., Consumers are able to
purchase the products from
the said marketplace.
Compound Natural Sanitizer 50 0.018 0.9
Repellent)
Distilled Water 50 0.2425 12.125 C. Promotion
Total 50 Ml
Vivascent
Essentials will be advertised
Apple Fragrance Oil 100 0.0005 0.05
via social media sites like
Facebook Page, Instagrams,
Compound Natural Sanitizer 100 0.018 1.8 Leaflets and Brochure. The
Natural Citronelle (Insect 100 0.119 11.9 Vivascent essential also
Repellent) available on market The
Distilled Water 100 0.2425 24.25 owners make a strategy plan
Total 100 Ml features the product or the
place could avail it and the
Sweet Orange Fragrance Oil 50 0.0005 0.025 prices. There will be also a
EP French Liquid Fixative Type 50 0.02 1 promo called BUNDLE
Natural Solution (SDEA-40) 50 0.60 30 where the customers can
Compound Natural Sanitizer 50 0.018 0.9 buy the product more than
Natural Citronelle (Insect 50 0.119 5.95 10 to 20 items and can get
Repellent) the discounts from the said
Distilled Water 50 0.2425 12.125 store.
Total 50 Ml
Sample of Brochure
Sweet Orange Fragrance Oil 100 0.0005 0.05
Natural Solution (SDEA-40) 100 0.60 60 (Place the Brochure and
Compound Natural Sanitizer 100 0.018 1.8 Packaging Here!)
Repellent)
Distilled Water 100 0.2425 24.25
Total 100 Ml
Unscented Fragrance Oil 50 0.0005 0.025

D. Product Forecast
Development and introduction of a product is a risky venture. There’s a lot of corporate executives have
pondered but we have a plan to reduce the risk associated with the product, the forecasting year-one sale
established within the marketing research industry. Vivascent Essentials can use the product because this is a non-
harmful and hand-crafted product.
E. Controls
Vivascent Essentials designed the marketing strategy to persuade consumers to purchase the product.
Vivascent Essentials maintains the standard of the product offer to the market

VII. Marketing Plan: Pricing

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VII.

RAW MATERIALS & BOTTLES

Pro1 HAND SANITIZER

Var1 Strawberry Fragrance Oil 125 g 40 50 2000

Description Measurements Quantity Unit Amount

Description Measurements Quantity Unit Amount

RAW MATERIALS & BOTTLES

RAW MATERIALS & BOTTLES

Pro3 ORGANIC SHAMPOO

Aqua/Distilled Water 1000ml 22 20 440.00

Sodium Coco Sulfate 500ml 45 95 4,275.00

Cocomide DEA 500ml 45 85 3,825.00

Sodium Benzoate 500ml 45 70 3,150.00

Aloe Barbadendis 100ml 500 45 22,500.00

Aloe Vera Extract 200ml 300 40 12,000.00

Carmellia Sinensis (Greean Tea) 50ml 65 70 4,550.00

Melaleuca Alternafalia(Tea Tree) 50ml 65 70 4,550.00

Eucalyptus Globulus(Eucalyptus) 50ml 65 70 4,550.00

Entada Phaseoloides (Gugo Bark) 50ml 65 70 4,550.00

Pump Bottles 100ml 1000 16 16,000.00

Pump Bottles 200ml 1000 20 20,000.00

ACTUAL COST PER

ACTUAL COST PER

Strawberry Fragrance Oil 100 0.0005 0.05

Unscented Fragrance Oil 50 0.0005 0.025

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