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    Questionair of Mujeeb12new

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    Malik Naseer Awan
    This document appears to be a survey about consumer buying behavior regarding cosmetics in Pakistan. It contains 16 multiple choice and open-ended questions about cosmetic usage, purchasing factors, brand loyalty, and pricing. The questions are aimed at gathering information on which cosmetics consumers use, whether they prefer branded or local, their opinions on cosmetics, what influences their purchases, and spending habits. It concludes by collecting demographic information from respondents.

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    Questionair of Mujeeb12new

    Uploaded by

    Malik Naseer Awan
    41 views5 pages
    This document appears to be a survey about consumer buying behavior regarding cosmetics in Pakistan. It contains 16 multiple choice and open-ended questions about cosmetic usage, purchasing factors, brand loyalty, and pricing. The questions are aimed at gathering information on which cosmetics consumers use, whether they prefer branded or local, their opinions on cosmetics, what influences their purchases, and spending habits. It concludes by collecting demographic information from respondents.

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    This document appears to be a survey about consumer buying behavior regarding cosmetics in Pakistan. It contains 16 multiple choice and open-ended questions about cosmetic usage, purchasing factors, brand loyalty, and pricing. The questions are aimed at gathering information on which cosmetics consumers use, whether they prefer branded or local, their opinions on cosmetics, what influences their purchases, and spending habits. It concludes by collecting demographic information from respondents.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    41 views5 pages

    Questionair of Mujeeb12new

    Uploaded by

    Malik Naseer Awan
    This document appears to be a survey about consumer buying behavior regarding cosmetics in Pakistan. It contains 16 multiple choice and open-ended questions about cosmetic usage, purchasing factors, brand loyalty, and pricing. The questions are aimed at gathering information on which cosmetics consumers use, whether they prefer branded or local, their opinions on cosmetics, what influences their purchases, and spending habits. It concludes by collecting demographic information from respondents.

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    © All Rights Reserved
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    of 5

    CONSUMER BUYING BEHAVIOUR AS REGARDS

    COSMETICS
    Mujeeb Ur Rehman
    M.com Final
    Session 2013-2015
    Evening
    University of Balochistan

    Do you use cosmetics?


    (Yes/No)
    if yes, then please specify their name below
    _________________________________________________________________________
    _________________________________________________________________________
    _________________________________________________________________________
    _________________________________________________________________________
    2) Which cosmetics do you use?
    a) Branded
    b) Local

    3) Reasons for buying and using cosmetics are


    To improve your personality.
    a) Social influences
    b) Fashion and status symbol
    c) Health point of view
    d) Psychological satisfaction

    4) What is your opinion about cosmetics?


    a) Luxury
    b) Necessity

    c) Both

    5) What factors do you consider while purchasing cosmetics?


    a) Brand
    b) Price
    c) Quality
    d) Packaging
    e) Ease of use
    f) Availability
    6) What are the sources that make you aware of cosmetics?
    a) Beauticians
    b) Doctors
    c) Shopkeepers
    d) Friends
    e) Media

    7) From where do you purchase cosmetics?


    a) General stores
    b) Exclusive cosmetics stores
    c) Beauty parlors
    d) Cosmetics stores

    8) How much on an average do you spend on cosmetics?


    a) 0-50
    b) 50-100
    c) 100-150
    d) 150-200
    e) More

    9) Do you think cosmetics advertisements help you to decide on type and


    specific brand of cosmetics? If yes recall.
    _________________________________________________________________________
    _________________________________________________________________________
    _________________________________________________________________________

    10) What type of cosmetics do you like to buy?


    a) Herbal
    b) Non Herbal
    11) Do you regularly use the same brand of cosmetics or change the bran
    frequently? If yes, then reasons for changing.
    a) Prince change
    b) New brand introduction
    c) Product improvement
    d) Package changes
    e) Advertising intensity
    f) Any other

    12) Do you use the same brand of cosmetics for all the existing product
    categories in cosmetics?
    (Yes/No)
    _________________________________________________________________________
    _________________________________________________________________________
    _________________________________________________________________________
    _________________________________________________________________________

    13) Have you have experienced any inferiority/duplicity in cosmetics you


    have purchased. If yes, how has that influenced your buying behaviour?
    a) Brand switching
    b) Category switching

    c) Brand loyal
    d) Any other
    14) Does variety of cosmetics of a particular brand create a healthy
    impression on your mind about the quality of cosmetics?
    (Yes/No)
    15) Does all your family members use same brand/ type of cosmetics
    a) Same
    b) Different
    16) Do you think that the price of cosmetics in general is consummate with
    the utility they offer?
    (Yes/No)

    Name
    Age

    ___________________________

    ___________________________

    Profession :

    ___________________________

    Address

    ___________________________

    ****The End****

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