UPDATE 1/26: Netflix is not completely dismissing the Vision Pro, but at this point, "the device is so subscale that it’s not really particularly relevant to most of our members," Netflix co-CEO Greg Peters tells Stratechery.
"We’ve worked together for a long time, we’ve always had active discussions to how we could help each other out," Peters adds about Apple. "Sometimes we find a great space of overlap. We can move very, very quickly. Sometimes it takes a little bit longer."
Ultimately, "we have to be careful about making sure that we’re not investing in places that are not really yielding a return," he concludes.
On X, Bloomberg's Mark Gurman expressed skepticism that a Vision Pro app is a huge lift.
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Original Story 1/18:
When Apple officially launches the Vision Pro next month, one thing you won’t find on the high-tech headset is Netflix.
Netflix reportedly isn’t planning to launch an app for the headset, Bloomberg reports. The company also doesn’t intend to offer support for its iPad app on the headset, instead suggesting that users who want to watch Netflix on the headset do so through a web browser.
Netflix's absence from the Vision Pro is noteworthy but not particularly surprising. In 2019, for example, the video-streaming service was not among those that launched on Apple's redesigned TV app, which lets people link their streaming accounts inside Apple's app. It's also tangled with Apple over its App Store fees.
Netflix did create an app for Meta’s Quest line of headsets; however, the company has not updated that app in some time.
While Netflix won't be an option on the Vision Pro, Apple is offering native apps for Disney+, ESPN, NBA, MLB, PGA Tour, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red Bull TV, IMAX, TikTok, and Mubi at launch.
The Vision Pro will run visionOS apps designed for the headset as well as existing iPad apps, which Apple has made an effort to make easy for developers to transition over to the device.
The apps on the device will be referred to as “spatial computing apps” because Apple wants to position the device as a mixed reality headset rather than AR or VR device.
The Vision Pro will go on sale Feb. 2 stating at $3,499. Pre-orders begin Jan. 19.
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