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Salesforce Starter Review

4.0

The entry-level Salesforce Starter is a highly customizable, small business-friendly CRM that offers a clear upgrade path to Salesforce's more feature-rich tiers.

By Alison Barretta
Salesforce logo

Business Choice 2022: The Project Management and CRM Brands You Like Best

Having the right tools to communicate with your staff and customers is imperative to a successful business, but the offerings can be overwhelming. Our audience has experience here and can help you choose.

By Eric Griffith

Salesforce's Benioff Blames Misinformation for Societal 'Crisis of Trust'

'You're either trusted in business or you're not,' Marc Benioff says at the Code Conference.

By Michael J. Miller

Salesforce Offers to Help Employees Leave Texas

The company says it will help relocate employees concerned about Senate Bill 8.

By Nathaniel Mott

Slack Won't Matter Much for Salesforce Customers

If Salesforce spends $28 billion on something, it'll definitely open up a world of new doors for its customers, right? In Slack's case, probably not so much.

By Oliver Rist

4 Ways to Win Big With Email Marketing

Thanks partly to the pandemic, email is now one of your most effective marketing channels, with a straight line to revenue and deeper customer relationships. Here are four ways to get the most from your email efforts right now.

By Gadjo Sevilla

Salesforce Essentials vs. Bigin by Zoho CRM: Small Business CRM Slugfest

There are plenty of new CRMs on the block and they're not for enterprises. They're meant for small businesses. See how these top-rated players stack up on features and value.

By Gadjo Sevilla

Salesforce Essentials Review

4.0
Editors' Choice

This pared down version of the behemoth Salesforce platform, offers a condensed set of features aimed exactly at what small businesses need from a CRM and support platform.

By Gadjo Sevilla

HubSpot CRM vs. Salesforce Cloud Lightning Professional: Which One Is Best For Your SMB?

Customer relationships are harder than ever in the COVID-19 era, so the right CRM software is important. We pit two top platforms, HubSpot and Salesforce, against one another to see which delivers the best features and value.

By Gadjo Sevilla
HubSpot Logo

Salesforce Pardot Review

4.5
Editors' Choice

While it's not cheap, Salesforce Pardot sets its own standard across martech automation and email marketing, mainly because it combines an intuitive design with very deep features covering loads of integration options and AI-powered analytics.

By Gadjo Sevilla
Pardot Logo

Salesforce Sales Cloud Lightning Professional Review

4.5
Editors' Choice

Salesforce has long been the CRM solution to beat. This pioneering platform excels with a stellar feature set, as well as an ever-widening set of innovations, including AI, and ease of interoperability with many Salesforce partners.

By Molly McLaughlin  & Gadjo Sevilla
Salesforce Sales Cloud Lightning Professional Logo

8 Reasons You Need a Business Credit Card

You can qualify for business-dedicated plastic, even for a startup just off the ground. Here’s how a business credit card can save you money, simplify operations, and lay the groundwork for the future.

By Ed Perratore

How to Create Events to Help Girls Prepare for STEM Careers

Want to encourage girls to become professional technologists? Here's how to make sure your girls-in-tech events help them to accurately set their Science, Technology, Engineering, and Mathematics (STEM) career expectations.

By Esther Schindler
Teaching Technology to Girls

Salesforce's New Guide Helps Businesses Adopt AI Solutions

"Einstein's Guide to AI Use Cases" is Salesforce's new solution-focused website that contains over 50 use cases of how AI was successfully applied in various areas vital to a business.

By Gadjo Sevilla
Einstein's Guide to AI Use Cases

How to Design Events to Inspire Girls About STEM Careers

Attracting more girls to Science, Technology, Engineering, and Mathematics (STEM) careers is critical for the health of the tech industry. If you're planning an event to inspire a younger generation in this direction, then here are some guidelines for what actually causes girls to exclaim, "Oh, cool!"

By Esther Schindler
SheTech 2019

Salesforce Essentials Brings SMBs Closer to Clients Via Social Media

Salesforce Essentials now helps small businesses leverage conversations over social media, which means easy, managed customer engagement on Facebook Messenger, Instagram, YouTube, web chat, and more.

By Gadjo Sevilla
Salesforce Essentials - Widget

The Big Data Market Is Set to Skyrocket by 2022

Salesforce's Tableau acquisition and Google buying Looker are just the latest examples of the lucrative power of data in every facet of business operations and across the digital landscape.

By Rob Marvin
The Why Axis Big Data Revenue

Salesforce's Tableau Acquisition Is Latest in BI Consolidation Trend

Salesforce this week announced its intent to acquire data visualization company Tableau Software for $15.7 billion. Along with Google Cloud's acquisition of Looker and Logi Analytics' purchase of Zoomdata, it's looking like the consolidation trend in big data and business analytics is back.

By Gadjo Sevilla
Big Data Server Room

Salesforce SMB Trends Report: Trust Is Advantage for Small Business

Just in time for National Small Business Week (NSBW), Salesforce releases its annual small to midsize business (SMB) Trends Report, which offers some interesting insights into the challenges faced by SMB owners and entrepreneurs today.

By Oliver Rist
Salesforce Third Annual SMB Trends Report

Salesforce Extends myTrailhead Online Learning Platform Globally

With myTrailhead, Salesforce has rolled out an extension of Trailhead, long the platform for its partner education materials, to lets customers personalize learning content.

By Brian T. Horowitz
The Secrets to Mastering Online Learning