Ebru Ozguc’s Post

W H A T W E V A L U E = Personal emotional value. A new report from the Weber Shandwick Collective suggests a “me over we” mentality is driving more buying decisions. The socially conscious individual has given way to a “me over we” consumer who favors brands that deliver personal value over societal value, according to new research from the Weber Shandwick Collective (TWSC). The report, “What We Value: The Primacy of Personal,” used quantitative and qualitative research to understand what people around the world want from brands, products, and companies. Three out of four respondents say what they value most has changed in the past five years, with the shock and aftereffects of the COVID-19 pandemic being the No. 1 reason for the shift. After practical considerations, such as utility and value for their money, consumers ranked “personal emotional value” as two times more important to them than societal or social value. Check it out here from the good people Fast Company… https://lnkd.in/gFtnz9W9 Global Voices Andy Seibert Martin MacConnol Munni Trivedi #personalvalues #marketingstrategy #contentmarketingstrategy #brandstrategy #contentmarketing #contentstrategy #consumerresearch #customerjourney

ENTER NOW: FAST COMPANY'S BRANDS THAT MATTER 2024! Brands: Applications now being accepted for Fast Company’s annual Brands That Matter awards - the premier showcase for brands that excel in making emotional connections, communicating purpose, and maintaining cultural relevance. For the first time, we are also excited to introduce the CMOs of the Year awards, recognizing marketing leaders whose vision and creativity have significantly influenced our cultural landscape. #social #socialimpact #recognition #dogood #community #sustainability #climatechange #dei #governance #corporateresponsibility #responsiblebusiness #company #business #corporation #CMO #leaders #PR #publicrelations #marketing #marketing #marketingstrategy #mission #corporatemission #values #customer #cx #consumer #consumerjourney #marketingfunnel #fullfunnel #media #makeadifference #ethics #authenticity #chiefmarketingofficer #marketingleadership #brandsthatmatter #society #goodbusiness #revenue #success #socialmedia #social #engagement #consumerengagement #advertising #corporate #corporatemessage #vision #businessleaders #fastcompany #genuine #aspiration #inspiration #businesssucess #influencer #creativity #productivity #transformation #innovation #originality #awards #awardsprogram #thoughtleadership #impressions #mediaimpressions #roi #apply #applynow #application #cultural #diversity #inclusion #brandsthatmatter #branding #brands #socialgood #impact #authenticity #socialimpact #honor Fast CompanyMansueto Ventures https://lnkd.in/e88RNs-V

People today are increasingly looking to global brands to make the world a better place. For marketers, this expands our sphere of influence beyond driving the business to driving social impact as well. One powerful way of doing this is through inclusive #marketing. I had a great time sharing a glimpse into #Mastercard’s approach to doing well by doing good at the Mumbrella #Finance Marketing Summit and the key takeaways are this: ✅ You don’t need to be the head of #DEI to be a strong advocate for inclusivity. Each of us can be an outspoken champion. ✅ Identify the link between your organization’s purpose and your inclusivity-driving initiative so there is a clear role for your brand. ✅ Work the business case – what will it take to drive revenue return whilst doing good? ✅ Identify solutions that can scale for your organization and your audience. ✅ Find like-minded partners to collaborate with who can contribute value to the initiative or invest in your idea. ✅ Co-create with the demographic that you are working to include. ✅ Develop solutions that work for everyone, not solve niche problems. Sharing a few examples👇 of how we drive inclusivity through innovation. ❤️🧡

IVL Creatives was created with a simple goal: to use social media marketing for good, making it ethical, sustainable, and beneficial to both people and the planet. At IVL Creatives, we recognize that marketers hold the power to influence what the world likes, buys, and consumes. We take this responsibility seriously. That's why we specialize in social media marketing for sustainable brands, ensuring our skills are dedicated to promoting businesses that prioritize making the world a better place. We envision a world where sustainability isn't an afterthought but an integral part of successful businesses and marketing practices. Are you committed to sustainability? Let's work together on growing your social brand presence to inspire positive change worldwide. 🌍 🌱 #ivlcreatives #socialmediamarketing #branding #contentstrategy #contentcreation

In an era where consumers are more conscious and connected than ever, brands are being held to higher standards. Purpose-driven brands are not just selling products—they’re championing causes, advocating for change, and building deeper connections with their audiences. It’s about standing up for something bigger than the bottom line and embedding that mission into every aspect of the business. Whether it’s sustainability, social justice, or community support, purpose-driven brands build loyalty that goes beyond the transactional. Research shows that consumers are more likely to support companies that align with their values, and employees are more engaged when they feel connected to a greater mission. So, as we navigate this purpose economy, let’s strive to build brands that not only perform well but also do good. Purpose is more than a marketing strategy; it’s the heart of a brand, driving meaningful impact in the world. #PurposeDriven #BrandBuilding #Marketing

Effective brand marketing goes beyond mere promotion; it’s about telling your story and showcasing your commitment to sustainable practices. In today’s socially conscious market, consumers are increasingly drawn to brands that align with their values. Our Brand Marketing service helps organizations communicate their values and impact through targeted marketing initiatives that resonate with their audience. Our team will work with you to craft compelling marketing campaigns that highlight your commitment to sustainability, foster community engagement, and drive brand loyalty. From digital marketing strategies to content creation and social media outreach, we tailor our approach to meet your unique needs and objectives. Let us partner with you to amplify your brand's voice and values. Contact us at [email protected] to speak with our experts. #ESGinActionAfrica #ESG #BrandMarketing #Sustainability #MarketingStrategy #BrandValues

Thanks for sharing Jacqueline Loch. This appears to confirm that trend we've been discussing at Global Voices. Interesting, but I guess unsurprising, that the catalyst was Covid. The impact of that will shake out for decades... But on "me over we" the implications are huge - on an individual/consumer basis and more generally for the planet as priorities like long-term sustainability (which should lead to long-term prosperity) fall behind short-term payback.

CONTENT | 𝗪𝗵𝘆 𝗕𝗿𝗮𝗻𝗱𝘀 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗦𝘁𝗼𝗽 𝗕𝗲𝗶𝗻𝗴 𝗦𝗲𝗰𝗿𝗲𝘁𝗶𝘃𝗲 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗲𝗶𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 🌍 In this thought-provoking piece, Mark Fawcett argues that brands should be more transparent about the effectiveness of their social impact initiatives, as they can be powerful drivers of positive change and brand perception, especially among younger consumers. 𝘒𝘦𝘺 𝘛𝘢𝘬𝘦𝘢𝘸𝘢𝘺𝘴: ✔️ Social impact initiatives can significantly boost brand perception, particularly for Gen Z who prioritiSe brands with a positive impact. ✔️ Despite its importance, brands often keep their social impact successes under wraps, hindering the advancement of best practices. ✔️ Brands should share their social impact triumphs, measurement approaches, and learnings to help others and drive meaningful change. Read the full article - https://lnkd.in/eU9sZHRz #SocialImpact #BrandTransparency #SustainableBranding

It feels 'on brand' for us to jump on this trend. Who better to share what they're voting to see more of and less of the new year than our Brand Communications team - the ladies who practically live off social trends? 🥁 Drop what you want to see more of this year in the comments below! #BrandCommunications #Branding #SocialMedia

Loved jumping on this trend with our Brand Comms team! What are your ins and outs for social in 2024? 🤔 #socialmediamanagement #socialmediatips #2024trends #branding #brandingstrategy #socialmediastrategy