IVL Creatives

❗Our LinkedIn Guide is Out! Steal all our best social media management practices by downloading the "Simple Social Guide to LinkedIn in 2024"👇 In this simple social guide, we will cover everything you need to know to grow on LinkedIn in 2024: ✅ Best Profile & Page Practices: We guide you step-by-step in setting up your LinkedIn profile and company page for success! ✅ Best Content Creation Practices: We dive deep into LinkedIn's six content formats and reveal how to create killer content. ✅ Best Posting Practices: From best posting times to frequency, links, and hashtags, you will learn how to post for optimal performance. ✅ Best Engagement Practices: We will cover how to engage effectively to boost performance on LinkedIn. ✅ How to track performance: We uncover the two key metrics to track when it comes to growing your LinkedIn Page. Download our "Simple Social Guide to LinkedIn in 2024: Best Social Media Management Practices" to improve your LinkedIn game 👇 https://lnkd.in/dMiFH_H2 #ivlcreatives #simplesocialguide #socialmediamarketing

Last weekend I had the joy of attending the BCN Coffee Awards in Barcelona. ☕🏆 This three-day celebration of coffee culture was packed with incredible cuppings, hands-on workshops, and insightful talks from industry experts. I particularly enjoyed the Coffee Content Creation panel on Saturday. It was a delicious opportunity to connect with the consumer side of the specialty coffee industry. Now, I feel even more inspired to help sustainable coffee brands grow on social media. #BCNCoffeeAwards #coffeeindustry #IVLCreatives #sustainability #socialmediamarketing IVL Creatives

Are you heading to the BCN Coffee Awards this weekend? I’ll be there and would love to connect with fellow industry professionals ☕️ This three-day celebration of coffee culture is packed with incredible cuppings, hands-on workshops, and insightful talks from industry experts. Whether you’re a seasoned barista or just a coffee fan, there’s something for everyone! Are you joining? DM me and let’s chat over a cup of coffee this Saturday! #BCNCoffeeAwards #coffeeindustry #IVLCreatives #sustainability #socialmediamarketing IVL Creatives

LinkedIn hashtags no longer play a big role in increasing reach, but they do help topic association and discoverability in 2024. Here are 4 things to keep in mind when using hashtags👇 Choose your first 2–3 hashtags wisely: These hashtags will be included in your post URL, leading search engines to your post and helping users find your content. Only use 3–5 relevant hashtags: It is best to stick to 3 as going beyond 5 could raise some spam flags. Always include hashtags right into your post: Whether you drop them in your text or at the end doesn't matter. But don't use hashtags in comments, as this has no effect. Avoid using similar hashtags: LinkedIn's got your back with its nifty database of associated hashtags, so avoid using two closely related hashtags for optimal use of your hashtags. If you like this post, you'll love our LinkedIn guide! Download it for free at www(dot)ivlcreatives(dot)com to improve your LinkedIn game 🚀 #linkedintips #linkedinguide #socialmediamanagement #ivlcreatives #socialmediamarketing

Hashtags no longer play a big role in increasing reach, but they do help topic association and discoverability on LinkedIn. But how many hashtags should you use? Where in the post should you include them? And what are the best hashtags to use for your business? Next week, we'll dive into how to use hashtags for optimal post performance. Can't wait? Download our free LinkedIn Guide at www(dot)ivlcreatives(dot)com. #linkedInguide #linkedIntips #socialmediamanagement #hashtags #ivlcreatives

Why adding links to your LinkedIn posts may be hurting your reach... Adding links to your LinkedIn posts might seem like a no-brainer, but posts that include external links have recently seen a decrease in reach. Often, the goal of your content is to drive conversions, which is challenging without links. So, what now? How do we include links without sacrificing reach? Let's explore three ways to include links in your posts👇 1. Directly Adding the Link in Your Post Caption This is the easiest method, but expect a drop in reach. LinkedIn deprioritizes posts with external links. If your goal is instant conversions (e.g., event sign-ups), this is okay. But if reach is your goal, it’s better to avoid this method. 2. Including the Link in Your Post Comments This used to be a clever workaround, but LinkedIn has updated its algorithm. Now, links in comments are harder to see, especially when your post is shared (since comments don’t get shared). It's best not to use conversion links in the comments of your post at all. 3. Editing Your Post to Add the Link Later Worried that editing your post will hurt its performance? Not anymore! As long as you change less than 15% of the original caption, LinkedIn won’t penalize you. You can now edit your post after it gains traction and add the link then. Just make sure to include an image initially, as adding a link later won’t give you a clickable preview. 4. BONUS: Including a Non-Clickable Link in Your Post Caption Did you catch my call to action at the end of this post? This strategy cleverly allows you to guide those who are genuinely interested in your content to the right link without triggering the algorithm. Adding a non-clickable link informs your audience where to go without sacrificing your post's reach. Over the next few weeks, we’ll dive deeper into the best posting practices on LinkedIn. If you like this post, you'll love our LinkedIn guide! Download it for free at www(dot)ivlcreatives(dot)com to improve your LinkedIn game 🚀 #linkedinguide #linkedIntips #ivlcreatives #socialmediamarketing #socialmediamanagement

Adding links to your LinkedIn posts might seem like a no-brainer, but posts that include external links have recently seen a decrease in reach. Often, the goal of your content is to drive conversions, which is challenging without links. So, what now? How do we include links without sacrificing reach? Next week, I'we dive into how to include links in your posts for optimal performance. Can't wait? Download our free LinkedIn Guide at www(dot)ivlcreatives(dot)com.

When it comes to winning on LinkedIn, consistency is key. It’s far more effective to stick to a sustainable posting frequency than to go all out and then slack off. While your ideal posting frequency depends on your resources, we’ve gathered our advice for personal profiles and company pages below. If you like this post, you'll love our LinkedIn guide! Download it for free at www(dot)ivlcreatives(dot)com to improve your LinkedIn game 🚀 #linkedintips #socialmediamanagement #socialmediamarketing #ivlcreatives

Are you struggling to post consistently? When it comes to winning on LinkedIn, consistency is key... It's better to stick to a sustainable posting frequency than to go all out for a while just to slack afterward. The posting frequency that is sustainable for you depends on your personal resources. Next week, we'll dive into the posting frequency we recommend for personal LinkedIn profiles and company pages of different sizes. Can't wait? Download our free LinkedIn Guide at www(dot)ivlcreatives(dot)com. #linkedintips #socialmediamarketing #ivlcreatives

Are you posting on LinkedIn at the worst time? "I post on LinkedIn after work, once I get home." Sounds familiar? But here's the problem: who’s actually on LinkedIn after work hours? Timing is EVERYTHING for maximizing engagement. Yet, it often becomes an afterthought. While your ideal posting time depends on your audience’s habits, LinkedIn generally sees a spike in activity between 7:00 AM and 9:00 PM. Posting in the morning—between 8:00 and 11:00 AM—gives your content the best chance for a full day of exposure. Consistency is key here! Stick to your posting schedule to train the algorithm to deliver your content right on cue to your engaged audience. Over the next few weeks, we’ll dive deeper into the best posting practices on LinkedIn. From best posting times to frequency, links, and hashtags, you will learn how to post for optimal performance. Can't wait? Download our free LinkedIn Guide at www(dot)ivlcreatives(dot)com for the best social media management practices of 2024. #linkedintips #socialmediamarketing #socialmediamanagement #ivlcreatives