Ramon Vela

The best—and worst—part about collaborating with small- and medium-sized businesses can be the founder. Present company included. Founders are brilliant, passionate, entrepreneurial, and visionary. And sometimes that can be limiting. Read below how agency owners like myself manage the challenges—and opportunities—that come with working with SMBs. Forbes Councils #partnerships #leadership https://lnkd.in/e-uGiSUF

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While CTV and performance often seem like an unlikely pair, FreeWheel has proven otherwise! 🚀 "One of our agency partners leveraged the CPA bidding strategy on CTV inventory, driving a 40% increase in conversions while slashing the cost-per-acquisition by 32% for a national automotive manufacturer." This is a GAME CHANGER! 🔥 #Performance #CTV #ConnectedTV #CPA #Conversions #FreeWheel #Beeswax

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My friend Isaac Adejuwon is building something amazing for marketing teams. #ai #digitalmarketing #paidsearch #aiagents #digitalmarketing #aimarketing #aiformarketing #searchmarketing Metricsflow

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While churn is essential to making butter, it is not so beneficial to media companies with a subscription model. HubSpot has a great article on what causes subscription churn and how to minimize it. One thing to always remember is that acquiring a subscriber is not the end of the process but only the beginning. Have a great rest of the day. https://lnkd.in/eQvtTav9

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Check out the latest @pdxmindshare mention on @BizJournalTrust: Six expert strategies for crafting effective digital CTAs https://ow.ly/QrFJ50ThNrN #digitalmarketing #CTAs #conversionoptimization

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Did you know 93% of businesses leverage video to achieve their marketing goals? For SaaS companies, where showcasing the value proposition can be tricky, video is an exceptional tool. This excellent resource from Blue Carrot dives into various video types you can incorporate into your SaaS marketing funnel: • 𝐄𝐱𝐩𝐥𝐚𝐢𝐧𝐞𝐫 𝐕𝐢𝐝𝐞𝐨𝐬 (𝐓𝐨𝐩 𝐨𝐟 𝐅𝐮𝐧𝐧𝐞𝐥): Spark brand awareness and educate potential customers about the problems your SaaS solves. • 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐦𝐨𝐬 & 𝐓𝐮𝐭𝐨𝐫𝐢𝐚𝐥𝐬 (𝐌𝐢𝐝𝐝𝐥𝐞 𝐨𝐟 𝐅𝐮𝐧𝐧𝐞𝐥): Showcase your product's functionalities and guide users through the onboarding process. • 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 & 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐢𝐞𝐬 (𝐁𝐨𝐭𝐭𝐨𝐦 𝐨𝐟 𝐅𝐮𝐧𝐧𝐞𝐥): Build trust and social proof by featuring success stories from satisfied customers. The article also highlights the importance of optimizing your videos for search and including clear CTAs to drive conversions. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐒𝐚𝐚𝐒 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐥𝐞𝐯𝐞𝐥? https://lnkd.in/dHeWcEaG #SaaSmarketing #videomarketing #contentmarketing

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Weekly Wrap 🗞 SiriusXM Launches Subscription Service for Top Podcasts. SiriusXM is set to launch SiriusXM Podcasts+ on August 5th, offering subscribers an ad-free listening experience. Listeners also get bonus content, and early access to popular shows like SmartLess, Freakonomics Radio, and Literally! With Rob Lowe. Available through Apple Podcasts, the move aims to enhance user engagement “sans” ads. Why this matters ⬇️ The strategy highlights the growth of the podcast market, and the challenges podcasters face: → attracting listeners,  → competing with streaming giants,  → finding the right path to monetization. What’s next: Expect more media companies and podcast networks to adopt similar models to boost engagement and monetize content. The focus will be on creating the right value proposition to justify a subscription paywall. ------ Microsoft's Subscription Ambitions for Xbox Microsoft CFO Amy Hood says the company will shift Xbox towards a subscription-centric model, driven by the success of Xbox Game Pass. The company reported a 44% increase in gaming revenue and a 61% YOY rise in content and services revenue. Why this matters ⬇️ The global subscription-based gaming market will grow by $8 billion from 2024 - 2028. That’s a CAGR of 12%. Growth is driven by the rise of mobile cloud gaming, and subscriptions. What’s next: Predictable revenue, a fast-growing market, and a successful in-house use case with Game Pass. Expect Microsoft to double-down on Game Pass, adding more exclusive titles and features to attract subscribers. ------ Strategic Value Building: Lessons from Forbes This week, Forbes put out an insightful piece by CEO Simon Bedard, an experienced M&A professional, detailing strategic actions for enhancing company value beyond mere top-line growth. Key Recommendations: Market Readiness: ↳ Ensure scalability, team preparedness, and optimized processes. Recurring Revenue: ↳ Adopt subscription models to stabilize income, boost retention, and command higher valuations. Why this matters ⬇️ Subscription models significantly impact a company’s enterprise value, often increasing valuations by 3-4x compared to transactional revenue companies. What’s next: With the subscription economy projected to reach $1.5 trillion by 2025, businesses will increasingly adopt these models to achieve sustainable growth and stability. ----- ♻️ Enjoy this? Share, and follow Adam Levinter for more. 📌 I post on subscription commerce, strategy, and entrepreneurship. 

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Discover the evolution of digital marketing with Jennifer Bagley, CEO of CI Web Group! https://zurl.co/mDRE From building websites during the Flash era to leveraging plug-and-play platforms today, we're exploring the tech transformations that shape our industry. Ready to dive in? #DigitalMarketing #WebDevelopment #Technology #MarketingTrends #Innovate 🌐👩💻✨ Watch the full video for more insights! 🎥✨

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Make sure to register for this powerful webinar!!

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Forget transactional partnerships – it's time for something transformative!   While authoring "Maximizing the Impact of Channel," I had an enlightening conversation with industry expert John Addeo, the CRO at Netsurion. His insights into the evolving role of strategic advisors in our dynamic channel landscape were truly eye-opening. With his extensive 25-year experience crafting strategic plans, spearheading go-to-market strategies, and driving organizational transformations, John offered some priceless insights. He emphasized, "Staying ahead of industry trends isn't just about reducing costs and risks; it's about empowering partners to expand their businesses. We've moved past the era of simple product sales. Embracing advisory-based services and becoming an integral part of your customer's journey is the significant trend assisting your partners in navigating this transformative journey." So, as channel leaders, how are we adjusting to this shift? Are we prepared to take on the role of strategic advisors and actively engage in our partners' journeys? I'd love to hear your thoughts in the comments below!   #partnermarketing #partnerships #partnerjourneys #channelmarketing Vandan Jain Rushabh Menon Rishi Malhotra Meera Varu Jaspreet Lidder

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Check out my most recent Forbes article on #contentmoderation and understanding your customers ✍

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Search marketing constantly evolves, and staying ahead requires more than basic know-how. It's about understanding the nuances, trends, and strategies that can drive real results. Next week, #SMX Master Classes offers an opportunity to deepen your expertise with live, expert-led sessions. From refining your SEO tactics to mastering PPC campaigns and integrating AI, these classes are designed to equip you with actionable insights that will propel your Q3 and beyond. Don't miss this chance to learn from global #search leaders and ensure your strategies are future-proof. 👉 Register now: https://smxpo.com/46xSkw1 #Marketing #Leadership #SEO #PPC #AI Image by SearchBot (Dall-E 3)

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🚀 Many small and mid-sized SaaS companies dream of landing those coveted enterprise clients. The idea of securing large, long-term contracts with a notable brand is undeniably appealing, offering significant growth, recurring revenue streams, and the chance to be a trusted industry leader. However, the complexities of the enterprise sales cycle are complex and overwhelming for SMBs. Recently, Tiffany Rivers, CMO at the Software Equity Group and I discussed what some of the key challenges are as well as a recommended Playbook for SMB's. This article delves into insights as well as the effective methodologies, tools and strategic educational approaches that are necessary to navigate the complexities of the enterprise sales cycle. Although, there is no magic bullet, equipping your teams with an integrated approach that can be committed to over time is the way to go. Software Equity Group offers M & A advisory services as well as additional resources to Software (SaaS) Entrepreneurs at every stage of their business growth. Evolve Marketing LLC offers SMB's who are at an inflection point in their growth strategy a broad range of services to increase brand awareness and drive revenue growth. For more information, on Software Equity Group or Evolve Marketing DM me via Linkedin. Read more here: https://lnkd.in/eZ9Ha_q6 #EnterpriseSales #SaaS #BusinessGrowth #SalesStrategy #SEG #B2B #EvolveMarketing Clarissa Sievers Heather Blevins Randi Curhan Sarah Darlington Julie Cottineau

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