Spotlight ads

Last updated: 4 weeks ago
When members click on your spotlight ads, they’ll instantly go to your website or landing page. These dynamic ads may be seen on desktop devices and are tailored to each member based on their own LinkedIn profile data, like profile photo, company name, or job title.
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Note: Each member sees their personalized information; member profile information is not displayed to other members. Members can also opt out of allowing their profile information to be used to personalize ads. Learn more about Dynamic Ads advertising preferences.

Spotlight ads support all levels of full funnel marketing. This ad format may be used in a variety of objective-based advertising options, including:

Learn more about spotlight ads, including how to create them and edit creatives.

Measure the performance of your advertising campaign with engagement metrics. Understand the performance of your campaign better with professional demographic reporting.

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