Publisher delivery reporting in the Brand Safety Hub in Campaign Manager

Last updated: 4 weeks ago

You can download publisher delivery reports from your Brand Safety Hub in Campaign Manager. They allow advertisers to:

  • Validate the effectiveness of the allow list and block list features. 

  • Verify that the LinkedIn Audience Network only delivers ads to publishers within the Audience Network publisher list. 

  • Use the reporting results to update custom publisher lists accordingly.

Publisher reports are generated monthly and aggregated at an account level. Keep in mind that the lookback window for publisher delivery reporting is six months. For example, in the month of October you’ll have access to reports from the previous May through September. 

To access the reports, click the Publisher delivery reports tab in your Brand Safety Hub. 

These reports include the following information:  

  • Publisher name  

  • URL 

  • First date served (first time we served an ad to this publisher) 

  • Last date served (last time we served an ad to this publisher) 

  • IAB categories and subcategories

  • Publisher type (for example, app vs. web) 

  • Ad account level - Shows where ads appeared aggregated across all LinkedIn Audience Network-enabled campaigns within a singular ad account. 

  • Monthly cadence, non-rolling basis  

  • Impressions (available for CTV campaigns only)

Important to know

As with all campaign settings, LinkedIn endeavors to honor your block list and allow list. Under certain cases, placement outside your intended targeting can occur.  If you have questions about your campaign settings or delivery, please discuss with your sales representative. 

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