Want unmatched insight into the changing behaviors of modern consumers, and the attitudes, opinions and influences that drive them? Attend Numerator’s virtual General Merchandise Summit on Thursday, August 15th to hear from Google’s Tabitha Nygard on her session, “Wearables Retention.” Register now: https://bit.ly/3YmekHW #Numerator #paneldata #consumersinsights #generalmerchandise
Numerator
Market Research
Chicago, Illinois 86,606 followers
Numerator is a data and tech company reinventing market research.
About us
Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide unparalleled 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has more than 2,000 employees worldwide. The majority of Fortune 100 companies are Numerator clients.
- Website
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https://www.numerator.com
External link for Numerator
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Specialties
- Promotional and Creative Tracking and Monitoring, Promotional effectiveness, Shopper Insights, Consumer Insights, Purchase Analytics, Retailer Insights, and Category Management
Locations
Employees at Numerator
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Professor Clarke L. Caywood, Ph.D. Northwestern University
Professor of Marketing Communications & Public Relations Northwestern University
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Susan O'Neal
Passionate about the consumer relationship.
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Christie da Silva
Vice President, Sales at Numerator
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Brian Kay
Numerator Head of CPG | Technology GTM Leader | Advisor
Updates
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In late June, McDonald's released its $5 Meal Deal, intended as a limited-time promotion but recently extended at least through the end of August. Numerator analyzed purchasing data from the first three weeks of the deal (June 25–July 14) and surveyed verified buyers to gain insight into sentiment around the deals. Here’s what we learned: 💲 24% of total McDonald’s customers bought the $5 Meal Deal. 🍔 70% of buyers tried the McDouble Meal Deal and 30% tried the McChicken Meal Deal. 12% of buyers tried both. 💲 Buyers of the Meal Deal skew low income, urban, Black, and Hispanic, and their annual buy rate at McDonald’s is $921 vs. $738 compared to all McDonald’s customers. #Numerator #consumerinsights #consumersurvey #McDonalds #McDonaldsMealDeals #MealDeals #LSR #restaurant
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Numerator’s General Merchandise Summit is an exclusive event for durable goods brands that need to understand dynamic consumer needs. Join us on August 15th to hear from speakers such as Samsung Electronics’ Katie Carhar, Senior Marketing Manager, Retail Sales, and Hunter Fan Company’s John Neilson, Chief Marketing Officer. Register now: https://bit.ly/3YmekHW #Numerator #paneldata #consumersinsights #generalmerchandise
General Merchandise Summit
https://www.numerator.com
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Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Gabrielle Tripoli, who represents: Cultivate an omniview of experiences, ideas and backgrounds. #numerator #lifeatnumerator #guidingprinciples
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🥇 The #2024SummerOlympics are underway - what brands do you associate with the Games? 💳 In a survey of over 10,000 U.S. consumers, when asked which brands or companies they associate with the Olympics, 49% said The Coca-Cola Company and 26% said Visa - both of which are official sponsors. 👕 For apparel, 64% of consumers associate Nike and 18% associate Ralph Lauren with the Olympics - both official outfitters. Read the press release: https://bit.ly/4bW8q3h #Numerator #2024SummerOlympics #2024Olympics #Olympics #consumersurvey #consumerinsights
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Join Numerator on Thursday, August 15th at 10 am CT for a fast-paced General Merchandise Summit that will showcase how panel data can provide unmatched insights for durable goods brands. Stanley Black & Decker, Inc.'s Melissa Hite, Director of Strategic Insights, North America Region, will have a fireside chat with Numerator’s Mitch Louch, General Manager, Survey, on how panel data and instant surveys can help brands get shelf space at new retailers. Register now: https://bit.ly/3YmekHW #Numerator #paneldata #consumersinsights #generalmerchandise
General Merchandise Summit
https://www.numerator.com
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The Numerator Consumer Sentiment Tracker captures over 6,000 responses a month and provides a comprehensive monthly view of consumer confidence, spending & saving considerations, and future financial outlook. Here’s what we learned in the latest update: 💲 Consumers with spare cash say they’re putting it in savings (36.2%) and paying down debts (33.3%). 13.2% of consumers say they do not have any spare cash. ✈️ With the warmer weather, consumers are looking to get out of the house or fix up the house. 30.1% plan to use spare cash to travel or go on vacation, and 20.8% plan to make home repairs / improvements. 🥫 To save money, consumers are using coupons / discount codes (42.8%), shopping for items on sale (42.6%), and cooking at home (40.9%). Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation
Consumer Sentiment
https://www.numerator.com
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📺 55% of U.S. consumers say they are watching the #2024SummerOlympics. The top events to watch are: 🤸 Gymnastics (75%) 🏊♂️ Swimming (60%) 🏃♀️ Track & field (39%) 💧 Diving (37%) 🏐 Volleyball (25%) Sports- and health-related products are most likely to benefit from Olympian endorsements. The types of products that consumers are more likely to purchase if an Olympian endorses it include: 🎽 Athletic apparel (34%) 🥫 Grocery items (21%) 👕 Non-apparel workout gear (19%) 💪 Nutrition supplements (18%) Read the press release: https://bit.ly/4bW8q3h #Numerator #2024SummerOlympics #2024Olympics #Olympics #consumersurvey #consumerinsights
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The Numerator Consumer Sentiment Tracker captures over 6,000 responses a month and provides a comprehensive monthly view of consumer confidence, spending & saving considerations, and future financial outlook. Here’s what we learned in the latest update: ⬆️ The June Consumer Confidence Score was 57.1 (+0.3 vs. May), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. 💼 40% of consumers think it’s very or somewhat easy to find employment in the current job market. 🏡 49% of consumers say their household’s financial situation is currently good or very good. 💲 41% of consumers are very or somewhat comfortable spending money on discretionary purchases right now. Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation
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Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Taurean Scantlebury, who represents: Act with the company's best interest at heart. #numerator #lifeatnumerator #guidingprinciples