Accenture Song

Our Katie Burke breaks down the key insights from #AccentureLifeTrends 2025. From navigating digital trust to creating people-first workplaces that preserve the dignity of work, discover the trends shaping business in the next year: https://accntu.re/3YM6Xbx [Video Description: The video introduces the “Accenture Life Trends 2025” report, featuring Katie Burke standing against a softly blurred background with curved architectural lines and warm lighting. She has shoulder-length, light blonde hair, wears a brown vest layered over a floral-patterned blouse with rolled-up sleeves, and pairs it with blue jeans. She discusses key aspects of the 2025 trends. The final frame shifts to a vibrant, abstract background in shades of pink and purple, with “Accenture Life Trends 2025” prominently displayed.]

Trust online is in the spotlight as people scrutinize what they see and what they believe—affecting how they interact with businesses trying to reach them. Read the full report to see how staying relevant is key to growth: https://accntu.re/4fu0Yyw #AccentureLifeTrends [Image Description: Frame 1: Businesswoman in red top amid purple light background with the text 'Accenture Life Trends 2025, Swipe to see the trends changing the way we live and work.’ overlaid on top Frame 2: Film strip of woman in floral kimono looks onto cityscape at night with the text ‘Trend 1, cost of hesitations, People are hitting the pause button because they can’t automatically trust online content.’ overlaid on top Frame 3: Blindfolded boy wields stick in attempt to strike colorful piñata with the text ‘Trend 2, parent trap, Parents want to protect their kids from the downsides of digital life.’ overlaid on top Frame 4: Film strip of teenage girl with pink hair cutting her own bangs with the text ‘Trend 3, impatience economy, People are looking to the crowd for answers on how to reach their goals faster.’ overlaid on top Frame 5: Window washer using squeegee on highrise building with the text ‘Trend 4, the dignity of work, Companies need to know how to motivate employees in ways that matter.’ overlaid on top Frame 6: Film strip of man on bicycle glancing behind himself on sunset ride with the text ‘Trend 5, social rewilding, We’re getting back to nature and connecting face-to-face. See how in this year’s report.’ overlaid on top]

This past weekend in Berlin, our teams at Song and Work & Co were recognized at the 2024 Red Dot Awards Ceremony for Brand and Communication Design. This year marked a record number of honors across multiple client projects and industries —including "Best of the Best", the highest recognition. The International Red Dot Design Award underscore our commitment to delivering the highest quality, most innovative design and digital products work. A special thank you to all our clients for their partnership and trust, and congratulations to all the winners! Dawn Moses Robbin Groß [Image Descriptions: In the first image, a hand holds a sleek, tall Red Dot Award trophy with a black and silver design. The front of the trophy reads: “Red Dot Award: Brands & Communication Design 2024, Best of the Best, Mellon Foundation.” It credits the design and technology firm “Work & Co” from New York and names the Mellon Foundation as the client. The second image shows four people in formal attire standing on stage with a large Red Dot logo in the background. The individual second from the left holds the Red Dot Award trophy, smiling confidently. The group appears cheerful, celebrating the achievement in a vibrant and professional setting.]

Our CEO, David Droga, was featured in NBCUniversal Advertising & Partnerships' exclusive thought-leadership series, CMO NOW, discussing the future of creativity in the age of AI and technology. Watch the full interview here: https://accntu.re/4hs7lEo #CMONOW #CannesLions2024 [Video Description: The video opens with “CMO NOW” branding on a bright teal background, followed by the text “The Future of Creativity.” The interview is set against a lush green wall adorned with small, round yellow fruits, with an NBCUniversal logo at the top. Two men sit across from each other at a round white table, each with a microphone. Yusuf Chuku, on the left has a dark beard and wears glasses, a dark blazer, and a white shirt. David Droga on the right has short gray hair and a light, casual shirt. The video closes with the “CMO NOW” logo and link for more insights: cnbc dot com, slash cmonow]

Our Mark Curtis shares what to expect from this year's #AccenutreLifeTrends. Don't hesitate—jump in: https://accntu.re/3UlNFbg [Video Description: The video introduces the “Accenture Life Trends 2025” report, featuring Mark Curtis standing against a softly blurred background with vertical light streaks. He is dressed in a dark blazer and shirt and discusses key aspects of the 2025 trends. The final frame shifts to a vibrant, abstract background in shades of pink and purple, with “Accenture Life Trends 2025” prominently displayed.]

🆕 Our 18th annual trends report is here. With online trust in the spotlight, explore all the factors we think will change the way people experience and interact with brands, organizations and technology in the next year and beyond: https://accntu.re/4hbzQpZ #AccentureLifeTrends 2025 [Video Description: Shifting pixels morph into patterns of red, green and blue. Throughout, decorative icons symbolize technology and electronic communications. Text begins: Trust is eclipsing convenience in the digital experience. A business woman carrying a digital device walks forward, reverses and continues. Text continues: Hesitation is now a reflex online creating barriers. A first person view of a teenage girl cooking for her family while camping. Text continues: Concern builds for the next generation over the digital role of tech. Back view of a street skater in the bright lights of Times Square. Text continues: And people seek support from the crowd as they pursue their goals. View from the inside of a high-rise office building as window washer squeegees. Text continues: A thirst for efficiency challenges human dignity at work. Side view of friends relaxing on the hood of a vintage car engaged in conversation. Text continues: And fulfillment in today’s world means disconnecting to reconnect. Side view of smiling cyclist during a sunrise ride on a tree-lined street. The narrative text concludes with: Fortune favors the real. Over the cyclist, and as the background fades to black, stylized text reads: “Accenture Life Trends 2025.”]

When did work start getting in the way of work? Introducing 'The Wrong Kind of Busy,' our first film in partnership with HP, kicking off a global campaign for their AI PCs. With the right tools, work doesn’t have to feel like work. #hpaipc

Our CEO, David Droga, delves into his journey from founding Droga5 to leading a global creative powerhouse in the latest episode of Uncensored CMO. Watch the full interview to discover his creative evolution and gain valuable leadership insights. https://accntu.re/3ZA24Eh [Video Description: The video is an interview podcast featuring David Droga speaking into a microphone. The setting is a studio with a visually interesting backdrop featuring dark, atmospheric artwork. David Droga is dressed in a casual yet professional outfit and is engaged in a conversation. A can of soda is placed on the table in front of him, adding to the casual and conversational atmosphere of the setting. The guest is expressive and uses hand gestures to emphasize points during the discussion. "Jon Evans - Uncensored CMO" title is shown in the visuals, which also include subtitles that highlight key points of the conversation.]

We partnered with Bricorama France, a do-it-yourself retailer, to transform DIY painting experiences through pAInt, a new digital shopping assistant. Developed using #GenerativeAI and connected to Bricorama's e-commerce platform, the tool is helping make painting projects a breeze for DIYers.  https://lnkd.in/eyuJ_Tvx [Image Description: A grid of four images. The first image is the largest and spans the full width and top 2/3 of the grid. It features a photograph of a young woman with pink and blonde curly hair sitting on an orange couch. She is reading a newspaper with the title “pAint”. Behind her is a colorful painted backdrop of yellow, blue, pink, red, and green swirls. To the left of this image, on a black background, is mostly white text that reads, “Together with Bricorama, we built a revolutionary gen AI tool that's redefining DIY..." “revolutionary gen AI” stand out from the rest of the text, as they appear in shades of purple rather than white. The second image is on the bottom left of the grid, taking up 1/3 of the width. It features half of a laptop screen on the right side, depicting an app interface for the pAint tool that displays paint color options. To the left of this image, on a black background, is mostly white text that reads, “...by simplifyng painting projects and saving users time and money." "simplifying" and "saving" stands out from the rest of the text, as it appears in shades of purple rather than white. The third image is in the center bottom of the grid, taking up the middle 1/3 of the width. It features the other half of the laptop screen on the left side, depicting the remainder of the app interface for the pAint tool, displaying the remaining paint color options. To the right of this image, on a black background, is mostly white text that reads, “Built in 4 months, pAint suggests colors, quantities and more.” “4 months” stands out from the rest of the text, as it appears in shades of purple rather than white.  The fourth and final image is on the bottom right of the grid, taking up the final 1/3 of the width. It features the name of the Ai app “pAint” overlaid on a colorful backdrop of multi-colored streaks. The letters “Ai” within pAint are animated, rotating between different font styles. To the left of this image, on a black background, is mostly white text that reads, “Discover how we’re using gen AI to craft the future”. “craft the future” stands out from the rest of the text, as it appears in shades of purple rather than white. ]

Huge congratulations to our incredible team and everyone involved on winning 13 Red Dot Awards! 🌟 Here’s to many more successes together! 🎉. Red Dot Design Award, Work & Co. [Image Description: The image shows a collage of various design projects that won the Red Dot Award for 2024, with the “Red Dot Winner 2024” logo at the top left. It features design works from multiple categories, such as Communication Design, Brand Design, and User Interface Design. Projects include the Australian Institute of Marine Science, Mellon Foundation, and California Community Colleges. Also featured are designs for the United Nations Global Compact, Bulgari, Microsoft and Amadeus, ADNOC, Maserati, Givenchy, PGA TOUR, and Itaú Chile. The collage highlights creative and innovative solutions across different industries.]