Owned marketing
Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.
Featured owned marketing articles
Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.
Data-informed marketing is crucial for positive customer journeys. Grow your marketing lists by tailoring web and marketing experiences to your audiences actions.
Consolidating your tech stack is the first step toward creating personalized experiences based on all your customer data. Whether they are in-store or online.
Owned marketing articles
For marketers who want to double check BFCM marketing readiness, here is a checklist you can use to ensure you generate more revenue.
Learn how A/B testing ideas for email, SMS, and sign-up forms, such as modifying CTA copy or personalization, can impact KPIs such as revenue and traffic.
Learn 9 actionable tips for staying profitable during BFCM focused on increasing revenue while maintaining healthy profits throughout the shopping season.
The holidays are a busy time for everyone—and this is especially true for marketers. As soon as fall comes around, we’re firing on all cylinders to make sure our messages stand out in a seemingly endless sea of promotional content. And this is no understatement. In 2023, brands using Klaviyo sent over 11.6 million messages […]
Advertising can be tough because of election year marketing. Learn how strategies like selective ad spend and testing can help during the 2024 elections.
Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.
Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.
Explore key steps in developing a Black Friday & Cyber Monday email strategy. From segmentation to email cadence, learn tips on crafting high-converting campaigns for this BFCM season.
The Toast x Klaviyo integration is more than just a way to collect data and connect software, it’s a pathway to deeper, more meaningful connections with your guests.