The Indo Daily: Doireann is back, but can anything save 2FM from irrelevance?
Doireann Garrihy has returned to 2FM. Photo: Frank McGrath
‘We are so back’ are the words presumably muttered by RTÉ 2FM higher ups, as they launched their baby-faced, influencer-clad new presenting line up in recent days.
While management licked their wounds after a disastrous summer, which saw the departure of nearly every star presenter on their books, 2FM boss Dan Healy's 2.0 vision of the future sees some new faces come into the fold, while old favourites return.
Doireann Garrihy is set to rejoin 2FM and host the station’s drivetime programme just months after she left the station. The early morning slot is in for a shakeup as Roz Purcell and Aisling Bonner join Carl Mullan. Since July, the 2FM Breakfast Show has been hosted by Mullan and Aifric O’Connell. Garrihy, who left the 2FM Breakfast show last May, will be in the 3pm to 6pm slot previously occupied by the 2 Johnnies, while a crop of new broadcasters and social media stars make up an invigorated new weekend line-up.
But hold on a minute... Influencers on the radio, have we not had this debate before?
Well despite industry and public concern and comment, RTÉ have held firm on their long-term strategy for our national youth broadcaster. But how important is RTÉ 2FM as a cultural institution, and do the youth audience they so heavily crave even care about what goes out on our radio waves?
Today on The Indo Daily Fionnán Sheahan is joined by Melanie Finn, Entertainment Correspondent with The Irish Independent, and Cassie Delaney, podcaster, culture writer and host of The Creep Dive, to discuss the contentious new direction of our national youth broadcaster.
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