Blog
The latest news and best practices for media partners
TheSoul Publishing embraces Reels and in-stream ads
Discover TheSoul Publishing's success with 200B views and 1.5B followers. Learn how Archie5 and Wood Mood used innovative strategies for growth.
Big Ten Network Uses Facebook Reels to Increase Visibility of Women's Basketball
Big Ten Network leveraged Facebook Reels, Collabs, and athlete star power to increase visibility of women’s basketball this season. Their strategy drove 5.5 M Plays and +9x YOY in FB 3 second views on VOD in March 2023.
Essential remix tips: 9GAG shares 5 elements of a winning remix
In late 2022, the 9GAG team set out to deploy a Reels-focused content strategy across Facebook and Instagram. The revised strategy was a hit, securing 850M+ Reels plays in just 60 days.
Inside Xiaoguo Comedy's Reels-first launch strategy
Xiaoguo Comedy – a popular stand-up comedy club in China – focuses on video content that combines short-form comedy exploring universal struggles with a Reels-first posting strategy.
How Reels & Instagram shopping helped Overtime attract a Gen-Z audience
By using the full suite of Meta products, Overtime aimed to attract a Gen-Z audience and prove its value as a business partner.
Oracle Red Bull Racing: A championship-winning season told through Instagram Reels
How Oracle Red Bull Racing used Reels to grow and engage their followers, mirroring their success on the track with social media success of it.
How Xiaowu woos a global audience and boosts revenue on Facebook
Chinese media company Xiaowu has grown to manage 100 Facebook Pages in two years with its proven growth and monetisation strategy
March 25, 2022
Drive Reach Without Watchbait
This blog is intended to serve as education/awareness to publishers and creators about FB's stance on "Watchbait" and best practices to avoid using it.
