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BY-NC-ND 4.0 license Open Access Published by Amsterdam University Press 2021

Table of Contents

From the book Advertising and the Transformation of Screen Cultures

  • Bo Florin , Patrick Vonderau and Yvonne Zimmermann
https://doi.org/10.1515/9789048541560-toc
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© 2021 Amsterdam University Press, Amsterdam
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From the book
Advertising and the Transformation of Screen Cultures
Advertising and the Transformation of Screen Cultures

Chapters in this book (15)

Frontmatter
Table of Contents
Introduction
1. Early Cinema, Process Films, and Screen Advertising
Part I Approaches and Methods
2. Advertising and Modernity: A Critical Reassessment
3. Advertising and Avant-Gardes: A History of Concepts, 1930–1940
4. Advertising as Institution: Charles Wilp and German Television, 1950– 1970
5. Advertising and the Apparatus : Cinema, Television, and Out-of-Home Screens
6. Advertising as Commercial Speech: Truth and Trademarks in Testimonial Advertising
7. Advertising’s Self-Reference: From Early Cinema to the Super Bowl
Part II Cases and Materials
8. Moving Objects: The Case of Volvo
9. Cinematic Intertexts: h&m Goes YouTube
10. Beyond Promotion: The UN Global Goal Campaign
Select Bibliography
Index
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