Alison Goldfrapp has set a towering bar for British synth-pop in the 21st century and she’s only just getting started. The magnetic London-born singer songwriter and producer’s 7 albums with Goldfrapp were fuelled by an unfailing modernity and a sixth sense for sounds that were more timeless than any trend. With the upcoming release of her debut solo album The Love Invention, an electrifying dance-pop suite, her multi-faceted musicianship reaches a new peak.
It marks Alison’s reawakening as a dancefloor priestess in an intoxicating showcase of the disco and house influences that have always been at the heart of her musical DNA. Established in 1999, Goldfrapp’s debut album was nominated for a Mercury Prize and over their career they produced 3 number one US dance singles and received multiple Grammy nominations. The multi-platinum selling band won prestigious awards including two Ivor Novellos, ASCAP/PRS, Music Week, MTV Europe and Music Producers Guild award.
The Love Invention is unmistakably the work of Alison Goldfrapp as a pop auteur, a dazzling showcase of her matured musicianship as well as her relentless curiosity for the new. Lead single “So Hard So Hot” bottles the ephemeral joy of a dancefloor with its anthemic house beat, disco handclaps, and an exquisitely alluring vocal. Alison’s dedicated approach to pop innovation has firmly situated her as the rare leftfield artist who has been embraced by the pop mainstream without diluting one iota of her individuality.
