Inclusive Marketing in the Age of AI Hosted by LFCoB, San Francisco State University (In-Person Only) | 1-Day Conferences | ANA

Inclusive Marketing in the Age of AI Hosted by LFCoB, San Francisco State University (In-Person Only)

Join us for an exclusive, in-person one-day conference designed for ANA members, focused on how companies are driving marketing inclusivity in the age of AI. Hosted by the Lam-Larsen Community Engagement Initiative at the Lam Family College of Business, San Francisco State University, Downtown Campus, this event will showcase strategies from industry leaders who are embedding inclusivity into their marketing practices. Sessions will explore how inclusivity enhances media investments and measurement, helping to minimize bias and create more objective, effective marketing decisions. From case studies to actionable frameworks, attendees will gain insights into making inclusivity a cornerstone of their marketing strategy in today’s AI-driven world.

when

Start: Thursday, November 21, 2024 at 8:30am

End: Thursday, November 21, 2024 at 1:30pm

WHERE

San Francisco State University Downtown Campus
160 Spear St
Floor 5
San Francisco, CA 94105

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $299 Silver Tier $399 Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact [email protected]



Agenda

TIME EVENT DETAILS LOCATION
Thursday, November 21, 2024
8:30am
- 9:30am
BREAKFAST

9:30am
- 9:45am

OPENING REMARKS

Gülnur Tumbat
Professor, Marketing, Lam Family College of Business San Francisco State University
Elliot Lum
EVP, Community and Growth ANA
9:45am
- 10:20am

BUILDING AN INCLUSIVE MARKETING ORGANIZATION: ASSETMARK'S APPROACH TO SERVING DIVERSE CLIENT NEEDS

As AssetMark reshapes its marketing efforts, the focus is on building an inclusive marketing organization that addresses the diverse needs of its advisors and clients. In this session, CMO Nicole Mossman will provide an internal snapshot of how AssetMark integrates client needs into every aspect of its marketing, from talent development to technology investments. Learn how AssetMark is fostering an inclusive culture within the organization to ensure their marketing strategies are aligned with the evolving expectations of their clients and advisors.

Nicole M. Mossman (SFSU BA'94, MBA'97)
Chief Marketing Officer AssetMark
10:20am
- 10:55am

INCLUSIVE MENTAL HEALTH MARKETING: EXPANDING ACCESS FOR DIVERSE COMMUNITIES

In this insightful fireside chat with Connie Chan Wang, SVP of Marketing at Headspace, the conversation will focus on how brands can reach and support diverse communities—such as women, racial minorities, and LGBTQ+ populations—through inclusive marketing strategies. As mental health needs grow across all demographics, she will explore the unique challenges in crafting messaging and services that resonate with underrepresented groups. While AI is helping to enable scale and personalization behind the scenes, the heart of this discussion will be on ensuring equitable access and representation in mental health marketing.

Moderator: Gülnur Tumbat
Professor, Marketing Lam Family College of Business San Francisco State University
Connie Chan Wang
SVP, Marketing Headspace
10:55am
- 11:15am
NETWORKING BREAK

11:15am
- 11:50am

BUILDING INCLUSIVE BRANDS: HARNESSING INSIGHTS FOR GREATER IMPACT

As brands strive to become more inclusive, the role of insights and data has become essential in shaping strategies that resonate with diverse audiences. This session will explore how companies are approaching the use of AI in their data sets to harness deeper, more accurate insights that support inclusive brand building. Learn from industry leaders who are using data to inform messaging, product development, and campaigns that authentically engage underrepresented groups, driving more meaningful connections with today's consumers.

Moderator: Jackson Bazley
EVP, Measurement for Marketers ANA
Panelists:
Kristen Griffith
Director, Dynamic Deployment Insights & Consumer Learning Center Clorox
Helen Loh
Managing Director, Head of Digital, Product & Client Marketing Charles Schwab
Eric Rasmussen
Former Head of Consumer Insights & UX Research 23andMe
11:50am
- 12:25pm

ACCELERATING MARKETING CRAFT WITH GEN AI: INSIGHTS FROM INTUIT

Mos' Okediji, Marketing Director at Intuit, will explore how her team is driving the adoption of generative AI among marketers and communicators so they can practice their craft with greater velocity. She will highlight the role marketers play in leveraging GenAI ethically and inclusively. Through a case study of a GenAI experiment at Intuit, Mos' will share key insights, challenges, and practical applications, giving attendees her perspective of how marketing roles are evolving and the critical skills for the future.

Mos' Okediji
Marketing Director Intuit
12:25pm
- 1:30pm
NETWORKING LUNCH

ROUNDTABLE LUNCHES: ACCELERATING MARKETING WITH GENERATIVE AI

Join ANA members for a series of small-group roundtable lunches, designed as both a networking opportunity and a deep dive into advancing marketing with Generative AI. Organized in groups of 3-4, these curated, non-competitive sessions offer an intimate setting to discuss practical applications, share strategies, and connect with peers. Drawing on insights from Mos’ Okediji, Marketing Director at Intuit, you’ll hear firsthand how others are transforming their marketing processes with Generative AI.


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.